News from the spirits, craft spirits, and beverage alcohol categories.

Usquaebach Scotch Whisky Announces Launch of New Integrated Communications Campaign

With a name derived from the ancient Gaelic phrase ‘usage beatha’ (or ‘the water of life’), Usquaebach brings to life ancient traditions and the historic craft of the Scottish Highlands, according to the producer. The new integrated communications campaign will include media relations, social media, event marketing and trade outreach.

Midnight Moon Introduces New Peach Flavored Moonshine

Distributor shipments begin this week, with Midnight Moon Peach set to hit store shelves in July. Midnight Moon Peach will retail for approximately $21.99 and join the brand’s other varietals including Raspberry, Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.