News from the spirits, craft spirits, and beverage alcohol categories.

Pernod Ricard Acquires “Significant Majority Stake” in Avión Spirits LLC

In a statement, Pernod Ricard stated that the transaction “reflects confidence in Avión’s brand equity and growth potential, and the brand’s important role in Pernod Ricard’s growth ambitions in the United States, the largest market of the group. It also illustrates the capacity of Pernod Ricard to seize targeted external growth opportunities in the super-premium+ segment in the United States as a complement to the group’s innovation strategy.”

González Byass Launches Nomad Outland Whisky

A new concept that takes the Whisky itself on a journey from its birthplace to the warm and humid plains of Jerez where it is left to soak up the wonderful natural aspects of this special micro-climate giving Nomad its quintessential Scottish character and a soul that is truly Jerezano.