Effective immediately, BBDO will be responsible for creative and strategic development of all advertising for the core Bacardi brands. OMD will lead planning and buying across all social, digital and media platforms, with a particular emphasis on innovative and cutting-edge ideas, rooted in data-driven insights, to reach millennial consumers.
“Championed by leading bartenders, the resurgence of classic cocktails in which vermouth plays an integral role, twinned with the desire for natural and better crafted products, has given rise to a renewed interest and demand for this drink," said Yves Le Boulengé, Global Spokesperson at EWG.
Available in June, Raven’s Lace PeachBerry Whiskey infuses juicy peach and sweet strawberry flavors with the smoothness of Bourbon whiskey at an approachable 60 proof, according to Heaven Hill.
For the past six years, Sacca held the title of Division Vice President at Proximo Spirits, a company well known as the importer and distributer of Jose Cuervo, where he managed a team of talented sales professionals across multiple markets.
Black Button Distilling, today installed two 15-ton grain silos outside the distillery at 85 Railroad Street in Rochester, N.Y. The silos allow for the additional expansion of the facility that has been planned for several months.
A portion of the proceeds from the sale of each Pendleton Whisky limited edition bottle will be donated to the WranglerNational Patriot program to make a difference in the lives of active military personnel and veterans throughout the country.
Launched nationally in 2014, with the help of U.S. distributor Anchor Distilling Company, Westland’s flagship American Single Malt is now joined by two expressions – Westland Peated American Single Malt and Westland Sherry Wood Single Malt.
Zodiac Vodka’s debut in California is part of the first phase of a national distribution rollout outside of Texas, which also includes Florida, Tennessee and South Carolina, according to the company.
The campaign consists of a series of six 15-second vignettes designed to appeal specifically to the media-savvy, fast-paced millennial generation's consumption habits, enticing them with a quick, sharable, multi-sensory experience, according to a company release.
The 130-foot long, 44-foot tall Flying Cucumber is adorned with a giant "eye in the sky" which exudes both whimsy and a dashing sense of purpose, according to Hendrick's. It will launch with a coast-to-coast voyage beginning in April and culminating in August,
Roth joins Eastside after 15 years with Republic National Distributing Company, the nation's second largest beverage alcohol distributor of premium wines and spirits, where he served as the company's marketing manager out of its Indiana office.
Philly’s Premium Beverages distributes ready-to-drink Brandy & Whiskey Old Fashioneds and a complete line of Egg Crème Liqueurs statewide through Capitol-Husting/Allstate Liquor based out of Milwaukee, WI. Now in over 400+ locations, Philly’s also has expanded distribution to Nebraska and parts of Illinois.
Copper & Kings Vapor Distilled Ginger, Lavender and Citrus Absinthes are available in select markets servicing superior mixology-centric bars and high-end liquor stores in 10 states in the South and Midwest currently under distribution. Each of the new absinthes is 65% ABV and 130 proof with a suggested retail price of $60 per 750 mL bottle.
The partnership brings Montalvo Tequila into Petco Park, with elements including The Rail presented by Montalvo Tequila and the Montalvo Tequila Bar on the rooftop of the Western Metal Supply Co. building.