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Company News

AQUAhydrate Signs Distribution Agreement with Europa Sports Products

As for the implications for AQUAhydrate’s existing distributor network, Kravitz said he expects the partnership with Europa to significantly accelerate the brand’s penetration of untapped outlets that land outside the core capabilities of the company’s current distribution partners.

AQUAhydrate Brings on Marcell Dareus as Investor and Brand Ambassador

Dareus will bring his sports expertise and business acumen to the Southern California-based performance water company, which partners with a number of professional athletes and has seen strong sales and distribution growth throughout 2015.

NACS 2015 Video: Checking In With Aquahydrate CEO Hal Kravitz

At the 2015 NACS show, BevNET sat down with Aquahydrate CEO Hal Kravitz for a video interview that covered several topics, including the company’s celebrity owners, Aquahydrate’s positioning as a “performance lifestyle brand,” and the non-traditional marketing approach of the alkaline water line.

AQUAhydrate Hires Hal Kravitz as New CEO

Kravitz’ new beginning rides the tail of great news for the AQUAhydrate business, as the brand has seen triple-digit growth at retail year-over-year since launch in 2012, quadrupling its size.

Press Clips: L.A. Clippers Sponsors Flee, Rebuke

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.

AQUAhydrate Renews Partnership With The Los Angeles Clippers

LOS ANGELES — The Los Angeles Clippers and high-performance water AQUAhydrate have signed on for another year of official partnership. The Southern California-based health and fitness water company is proud to continue hydrating the Clippers with electrolyte-enhanced, alkaline supercharged water.

To take their relationship to the next level, AQUAhydrate and the Clippers have commenced new co-marketing programs together, announcing an exclusive branded content video series …

AQUAhydrate Hires New Vice President of Production and Logistics

LOS ANGELES — Southern California-based performance water company AQUAhydrate is proud to announce the addition of Chris Albee as Vice President, Production and Logistics. Albee joins AQUAhydrate as part of a move to recruit new production talent in preparation for sales expansion in 2014. With more than 13 years’ experience in a diverse array of industries, the mechanical engineer’s qualifications in Operational Management will help …

AQUAhydrate Adds New Executive Vice President of Sales

LOS ANGELES — Coming off a 300%+ growth spurt in 2013, Southern California-based performance water company AQUAhydrate continues its strategic hiring blitz with the addition of Greg McCauley as Executive Vice President of Sales. McCauley, who joined the company in January, will lead the charge as AQUAhydrate significantly expands its sales force for 2014. The new executive brings with him more than 27 years’ experience …

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