Address
485 7th Avenue
Suite 409
New York City, NY 10018
United States
Phone
(212) 594-7990
Web Site
http://www.brain-twist.com
Email
Last Updated
12/16/2008

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

Liquid Cereal
Flu & Cold Defense (Discontinued)
Defense Effervescent Supplement (Discontinued)
Slap Tea Energy
Slap Energy Shot
Slap Frozen Energy

Capabilities

None Specified

Description

It’s no secret that beverage innovation is what makes the industry go ‘round. New categories, new platforms, new formats, new flavors, and new technology all play an integral role in bringing "choices" to the consumer.

Consumers want more from their beverages - unique profiles, increased functionality, and new packaging - however, they are unwilling to give up flavor and convenience. With increased attention toward the beverage industry, it is challenging to stay focused on core brands while exploring "true" innovation.

Brain Twist is about creating Profitable Volume Through Innovation. A new brand is not just developed and tested in a focus group. A new brand needs an entrepreneurial team that will provide attention 24/7, a team that has the ability to nurture and tweak it along the way in the real world.

If you are looking to become a brand owner of a unique new beverage, or if you have an idea for a beverage that you want to develop for your portfolio – contact us to learn more about how Brain Twist can create Profitable Volume Through Innovation for you.

Company News

Larry T’s Brain-Twist Shutting Down

After nearly a dozen years developing some of the most innovative and off-the-wall products ever seen in the beverage industry, Brain-Twist is closing its doors. Company founder Larry Trachtenbroit confirmed to BevNET that the beverage incubation house, which is partly owned by The Coca-Cola Co. Inc., is in the process of winding down operations.

Slap Frozen Energy Offers Chilling Addition to Thriving Market

Squeezable Frozen Energy Drink Launches This April

NEW YORK–(BUSINESS WIRE)Brain-Twist®, Inc. has today announced the nationwide launch of SLAP FROZEN Energy, an innovative and groundbreaking addition to the SLAP Energy® family. As the first-ever frozen energy beverage, SLAP FROZEN Energy will fill a void in the already thriving energy drink market by providing consumers delicious taste, a refreshing

Aloe. Supermodels. Brain-Twist: Introducing Halo

Aloe Gloe might have been the first aloe drink with a mainstream focus, but it appears that Brain-Twist founder Larry Trachtenbroit is aiming to have the prettiest. Trachtenbroit, along with supermodel Petra Nemcova, recently appeared at an industry conference to introduce his latest product, Halo.

Coke Gets Respect

The owner of beverage development company Brain Twist has confirmed the sale of a new brand called “Respect” to Coke Consolidated, the country’s second-largest Coca-Cola Co.-affiliated bottler.

The purchase of the drink brand, purportedly a New Age-style non-carbonated beverage along the lines of Fuze or SoBe, marks the third time in the past few months that Coke Consolidated has bitten on a beverage developed by …

BRAIN TWIST LAUNCHES IMMUNE BOOSTING DEFENSETM EFFERVESCENT SUPPLEMENT WITH REVOLUTIONARY FRESHCAN® TECHNOLOGY

NEW YORK, June 5th, 2005 — Beverage industry innovator Brain Twist Inc. (www.brain-twist.com) has announced the launch of yet another revolutionary new product, Defense Effervescent Supplement, a vitamin and mineral enhanced immune boosting drink utilizing ground-breaking FreshCan® technology. Defense pioneers the next generation of health and wellness beverages that will modernize the way the industry manufactures nutritional beverage supplements in the United States.…

NEW DRINK TAPS INTO NATIONAL FASCINATION WITH FLU PREVENTION

Nimble Beverage Company Launches Fruit-Flavored Flu & Cold DefenseT
Drinks at 7-Eleven® Stores Nationwide

New York, NY (January 4, 2005) – Fighting the season’s worst bug has taken on a new twist, thanks to an innovative New York City-based beverage maker. Brain Twist is launching Flu & Cold DefenseT, a new line of drinks fortified with vitamins, which are both practical home remedies and delicious …

BevNET.com’s “Best Of” 2004

(Note: This article also ran in the January/February issue of Beverage Spectrum Magazine)

Two thousand and four was an interesting year for the soft-drink industry. Low-carb diets, energy drinks, consolidation and rising material costs were some of the major themes of the year. At BevNET.com, we saw more than 300 new products in 2004, ranging from the excellent to the strange and awful. We’ve …