It’s no secret that beverage innovation is what makes the industry go ‘round. New categories, new platforms, new formats, new flavors, and new technology all play an integral role in bringing "choices" to the consumer.
Consumers want more from their beverages - unique profiles, increased functionality, and new packaging - however, they are unwilling to give up flavor and convenience. With increased attention toward the beverage industry, it is challenging to stay focused on core brands while exploring "true" innovation.
Brain Twist is about creating Profitable Volume Through Innovation. A new brand is not just developed and tested in a focus group. A new brand needs an entrepreneurial team that will provide attention 24/7, a team that has the ability to nurture and tweak it along the way in the real world.
If you are looking to become a brand owner of a unique new beverage, or if you have an idea for a beverage that you want to develop for your portfolio – contact us to learn more about how Brain Twist can create Profitable Volume Through Innovation for you.