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Beverage Companies: USA , Beverage Companies: USA


Cytomax Sport Drink
Mighty Milk
Xcyto Energy Drink (Discontinued)
Muscle Milk
Muscle Milk Refuel
Muscle Milk Protein H2O
Muscle Milk Evolve
Muscle Milk Organic


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Company News

Muscle Milk Debuts Coffee House Protein Shakes

The shakes are available in 11 oz Tetra four-packs and contain 20 grams of high quality protein, 120 mg of caffeine and are gluten and sugar free.

Muscle Milk Signs Noah Syndergaard

The MUSCLE MILK® brand will feature Syndergaard in marketing collateral at retail locations throughout New York, in digital and social content and through unique brand experiences for retail and distributor partners.

Cytosport to Relaunch Grant Program for High School Athletes

CytoSport, Inc., owner of the MUSCLE MILK® brand, announced today that the MUSCLE MILK® Recovery Grant Program will be re-launched and will provide up to $250,000 in grants to help rebuild and revitalize high school athletic programs around the country that demonstrate a financial need.

NACS: Shhh…It Replaces a Meal

A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.

Hormel Foods Closes Acquisition of CytoSport

The acquisition will serve as a growth catalyst for the company’s Specialty Foods segment, and also expands its offerings of portable, immediate, protein-rich foods.

Distribution Roundup: Protein, Probiotics, Coconut Water Stay Active

Protein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo) continue to draw interest from retailers and distributors.

Deal Season: If You Can’t Beat ‘Em, Buy ‘Em

Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.

Muscle Milk Organic Launches Exclusively at Target

CytoSport®, one of the largest sports nutrition companies in the U.S. and parent company to Muscle Milk®, announced today that it has launched Muscle Milk Organic ready-to-drink shakes exclusively into nationwide Target stores and online at

Hormel Foods Acquires Muscle Milk Maker

Hormel Foods has agreed to purchase CytoSport Holdings Inc., the company that owns Muscle Milk, for approximately $450 million.

Press Clips: Glanbia Bids on Muscle Milk; Dr Pepper’s Fate; Pepsi Moves Closer to Snacks

Nick Webb of The Irish Independent writes that Kilkenny, Ireland-based Glanbia, an international nutrition and cheese company, is amid a three-way shootout to buy Cytosport, Inc., the company that produces Muscle Milk, for about $500 million. Webb writes that Glanbia is said to be facing competition from dairy-ingredients firm Whitewave Foods and NBTY, a manufacturer of vitamins and nutritional supplements.
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