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Fred. He's water.

Company News

Fred Water Adds Restoration Hardware Founder to Board of Directors

Fred Water announced today that it has added Restoration Hardware Founder Stephen Gordon to its Board of Directors effective immediately. Gordon has a long history of being a visionary and proven leader in the retail sector.

Fred Water to Sell Waterless Flasks

With the popularity of its water flasks at an all-time high, the company wanted to make an even bigger impact on its core mission: shifting consumers off sugar and onto water, and reducing its impact on the environment.

Download BevNET’s 2014 NACS Show Planner

The National Association of Convenience Stores (NACS) annual show begins next Wednesday, October 7, in Las Vegas. or attendees, we’ve compiled a handy list help you navigate the event. Download our printable NACS Show Planner for all beverage exhibitors listed both alphabetically and by booth number.

Fred Water Expands Distribution Footprint

SAUSALITO, Calif. — Fred announced it has partnered with CST Brands, Inc. (NYSE: CST) and grocery store giant Kroger (NYSE: KR) to now carry Fred, along with other new independent stores across the United States in 13 major U.S. Cities. This expansion of approximately 2,000 additional doors will make Fred available to millions of additional customers that can experience the unique pocket-friendly Fred bottles holding …

Fred Water Partners With Institute for Responsible Nutrition

SAUSALITO, Calif. — Fred Water announced today that it has partnered with Dr. Robert Lustig and his Institute for Responsible Nutrition in Fred Water’s mission to educate consumers on the truth about sugar and its dangers. With almost 3.8 million views on YouTube, Dr. Lustig’s video “Sugar: The Bitter Truth,” created shockwaves when it vilified fructose and told the truth about how it …

Fred Water Presents Solution to Plastic Bottle Problem: Refill It!

BROOKLYN, NY–(Marketwired – Apr 18, 2013) As a bold statement in the bottled water industry, today Fred Water recommended refilling the brand’s water bottles again and again! Fred’s flask-shaped bottles are BPA and phthalate-free, making them safe to use and refill. As the only bottled beverage choice on the convenience store shelf that is made for refilling, Fred Water is built to last and …

Fred, Party of Six


New York, NY – January 4, 2008 – As Fred makes his way around town in and out of bodegas and specialty grocery stores, he’s decided to team up with five of himself and make a party of six. Introducing the Fred Six Pack, designed for friends of Fred who don’t mind saving some cash but do mind being out of Fred.
Fred is …