Honest Tea® seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company specializing in beverages that are ‘just a tad’ sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade®, Honest Kids® organic thirst quenchers, and new Honest Fizz® naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men’s Health “Best Green Tea” for five years running and in 2012 was named one of Women’s Health Magazine’s “125 Best Packaged Foods for Women.” Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.
The plan is for Goldman to remain at Honest in an at-large capacity, scouting for new interesting brands for its parent unit, Coke’s Venturing and Emerging Brands group, where he has already helped at least serve as a source of information about Coke for other entrepreneurs who have been purchased by the company.
A few months after Honest Tea partnered with Wendy’s to launch a new organic green tea beverage exclusively in the fast food chain, the company’s Honest Kids brand is now being rolled out nationwide at Wendy’s as part of a revamped kid’s meal and is currently available in select Chick-Fil-A stores.
Despite different opinions on politics and social issues, one trait unifies Americans:honesty. For the fifth year in a row, the honesty rate in America has exceeded 90% according to the results of the 2015 National Honesty Index, a coast-to-coast social experiment conducted by Honest Tea.
A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.