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IZZE Sparkling Fruit Juice
Izze Esque


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IZZE Brings Back A Summertime Sparkler: Lemon

IZZE® Beverage Company Celebrates its 10th Birthday with Limited Time Flavor

MONROVIA, Calif., May 24, 2012 /PRNewswire/ — Break out the bubbly…juice, that is. IZZE® Beverage Company is celebrating ten years of delivering delicious, all-natural sparkling juice beverages to fans everywhere!

To mark the momentous occasion, IZZE is bringing back a fan-favorite flavor – Sparkling Lemon – just in time for the summer sun. The …

IZZE & Mix 1 Co-Founder Greg Stroh Joins Waialua Soda Works’ Board of Advisors

Waialua, HI (Sept. 28, 2011) Waialua based Waialua Soda Works – a natural, old fashioned Hawaiian Soda Company – is pleased to announce that IZZE & Mix 1 cofounder, Greg Stroh, has joined the Waialua Soda Works Board of Advisors.

Stroh joins Waialua Soda Works after more than 20 years in the beverage industry. In 2003, Greg co-founded IZZE Beverage Company – sold to Pepsi …

Introducing a Refreshing New Low-Calorie IZZE esque: Sparkling Watermelon

BOULDER, CO (April 15, 2011) —The natural goodness of IZZE® meets the juicy and delectable flavor of watermelon in IZZE Beverage Company’s latest addition to its bubbly line of low-calorie IZZE esque®. Sparkling Watermelon, hitting store shelves in April, is a delicious, all-natural beverage with just the perfect amount of carbonation for light, flavorful and thirst-quenching summertime refreshment.

“We’re excited to add …

IZZE Beverage Company Puts its Twist on the Tropics With New, Refreshing Flavor

BOULDER, Colo., April 20 /PRNewswire/ — IZZE® Beverage Company has introduced its first tropical flavor just in time for summer – IZZE® Sparkling Guava™! A unique sparkling juice beverage, new Sparkling Guava has a refreshingly sweet, true-to-the-fruit flavor that is both light and crisp.

Sweeten up the summer festivities – IZZE style! Whether it’s a backyard BBQ, a pool party or a luau at the …

Keep Things Light in the New Year with Reformulated, Low-Calorie IZZE esque


BOULDER, Colo. (January 12, 2010) – IZZE® Beverage Company announced today that it has launched its newly reformulated, low-calorie IZZE® esqueTM nationwide, adding sparkle to the New Year. A perfect, bubbly beverage option for anyone trying to stay true to their New Year’s resolutions, all-natural IZZE esque doesn’t sacrifice great taste for low calories.

Light, refreshing and effervescent, IZZE esque has been reformulated with 25 …

IZZE Beverage Company Introduces Cool New Flavors for Hot Summer Days


BOULDER, Colo., June 29 /PRNewswire/ — IZZE(R) Beverage Company today announced the debut of two all-natural flavors: Sparkling Birch and Sparkling Ginger. In addition, Sparkling Lime, which has been wildly popular in natural grocery stores nationwide, will now be available wherever IZZE is sold. The refreshing, down-to-earth taste makes these unique flavors ideal for keeping summer months delicious and cool the natural way.

Summertime means …

IZZE Beverage Company Celebrates Five-Year Partnership with Global Education Fund

BOULDER, Colo.  – This year, IZZE Beverage Company, the leader in the sparkling juice category, celebrates the fifth anniversary of its partnership with Global Education Fund (GEF). IZZE also is proud to report a year full of augmented GEF support toward the cause of helping the world’s neediest children gain access to education.

Specifically, during 2007, IZZE significantly increased its financial contribution and invested hundreds …

IZZE Beverage Company Introduces New IZZE esqueT at Expo West

BOULDER, Colo. (March 9, 2007) – IZZE Beverage Company, the leader in the sparkling juice category, will launch its first brand extension, low calorie, nothing artificial IZZE esqueT, at the Natural Products Expo West in Anaheim, Calif., March 9-11, at booth #4387. Combining sparkling water, real fruit juice, natural flavors and nothing artificial, this light, thirst quenching beverage will delight the senses and provide the …

PepsiCo Acquires IZZE Beverage Company


BOULDER, Colo., Sept. 26 /PRNewswire-FirstCall/ — PepsiCo, Inc. has acquired IZZE Beverage Company, maker of all-natural, sparkling fruit juices. The agreement was announced today at a company-wide meeting at IZZE’s headquarters in Boulder, Colo.

@@img1IZZE is an up-and-coming brand in the rapidly expanding market for better- for-you beverages. Founded in 2002, the company has built a passionate base of consumers, primarily through grassroots marketing and …

IZZE® Beverage Company’s Project REACH to Launch Book Drive on Aug. 16


@@img1BOULDER, Colo. (July 25, 2006) – IZZE Beverage Company, the leader in the sparkling juice category, announced today that its non-profit arm Project REACH is launching its latest program in Yakima Valley, Wash.

Representatives of IZZE and Project REACH, a program that supports and creates education-based development for farm workers and their families in the communities where IZZE buys its fruit, will drive a trailer …

IZZE Beverage Company to Attend 2006 FMI Show

@@img1BOULDER, CO (May 2, 2006) – IZZE Beverage Company, the leader in the sparkling juice category, will exhibit at the 2006 FMI show in Chicago May 7-9, at booth # 2400. In addition to sampling its established sophisticated profile of flavors, IZZE will showcase its newest and eighth flavor, Sparkling Apple.

Initially available in a 12-ounce glass bottle and an 8.4-ounce can, IZZE Sparking Apple …

IZZE® Beverage Company Names John Bello Chairman of the Board

John BelloJohn Bello

@@img1 BOULDER, Colo. (Apr. 4, 2006) – IZZE Beverage Company, the leader in the emerging sparkling juice category, has appointed SoBe founder and former CEO John Bello to chairman of the board. Bello, who joined IZZE’s board of directors in the fall of 2005, is also a partner with Sherbrooke Capital, the venture capital group that led the $6.35 million equity-financing round for IZZE in …

IZZE Beverage Company Introduces New Sparkling Apple Flavor

@@img1BOULDER, CO – IZZE Beverage Company, the leader in the sparkling juice category, will launch its eighth and newest flavor, Sparkling Apple, at the Natural Products Expo West in Anaheim, Calif., Mar. 24-26, at booth #3585.

“We chose Sparkling Apple as our newest flavor because apples are always a favorite with moms and kids,” said Gil Fronzaglia, IZZE’s executive vice president of operations. “In addition, …

IZZE Beverage Company Announces Can Package Redesign

@@img1BOULDER, CO – IZZE Beverage Company, the leader in the sparkling juice category, will launch its newly redesigned 8.4-ounce can at Fancy Foods Winter in San Francisco, Jan. 22-24, at booth #1756.

“Our redesigned 8.4-ounce can is now colorful, bright and easy-to-read. The cans are the perfect complement to our bottles on shelves or in the cold case at conventional and natural groceries,” said IZZE …

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