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Company News

Gevalia Introduces Ready-To-Drink Iced Coffee with Almond Milk

Delivering on a trifecta of trends important to today's coffee drinker, Gevalia Iced Coffee with Almond Milk is a new ready-to-drink iced coffee beverage with the goodness of almond milk and six grams of protein per eight fluid ounces.

Kraft Foods Group Appoints John Cahill as CEO

Mr. Cahill will succeed Tony Vernon, who has informed the board of his intention to retire as CEO on Dec. 27, 2014, the last day of the company's fiscal year.

Berkeley Study: Beverages Carry Unhealthy Ingredients

The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”

Keurig Green Mountain and Kraft Foods Announce Licensing Agreement

Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage companies, announced a multi-year licensing, manufacturing, and distribution agreement.

Crystal Light Partners With Singer-Songwriter Miranda Lambert

Crystal Light, a low-calorie drink mix that adds flavor and vibrancy to water, is thrilled to announce an exciting new partnership with Grammy Award-winning singer-songwriter Miranda Lambert as the presenting sponsor of her 2014 "Platinum" Tour.

Capri Sun Roarin’ Waters Teams with Sports Stars In Multi-Platform National Promotion

“Kids vs. Pros Playground Throwdown” to Feature Desktop Game, Sweepstakes and National Televised Event

NORTHFIELD, Ill., Sept. 26, 2013 /PRNewswire/ — Capri Sun Roarin’ Waters, a refreshing low-calorie flavored water beverage, is offering kids a chance to compete against their sports and entertainment heroes in the “Kids vs. Pros Playground Throwdown,” a national promotion launching today.  The campaign invites kids to go head-to-head against

Kool-Aid Launches New Liquid Drink Mix, Expansive Brand Campaign

Celebrity Spokespitcher Undergoes Massive Makeover; Brand Launches Kool-Aid Liquid Drink Mix for Refreshing, Portable Flavor

New Interactive Website and Mobile App to Showcase Kool-Aid Man’s Colorful Personality

NORTHFIELD, Ill. — Kool-Aid, the iconic refreshment beverage that has stood for fun and flavor for generations, today unveiled a comprehensive brand campaign called “Smile. It’s Kool-Aid,” which introduces a new look and feel for the …

MiO Energy Teams Up with DJ/Producer Steve Angello

MiO Energy Gives Fans Unprecedented Access to New EDM Track and the Chance to Star in a Steve Angello & MiO Music Video

MIAMI, March 19, 2013 /PRNewswire/ — MiO Energy Liquid Water Enhancer is syncing up withSteve Angello , acclaimed DJ, producer and founder of world-renowned dance music label Size Records. On Friday, March 22, Steve Angello will perform at The Myspace Secret Show® …

Kraft Follows Success of MiO With Crystal Light Liquid

Hoping to tap into the runaway success of its MiO brand, Kraft has launched Crystal Light Liquid, a new line of line of zero-calorie liquid flavor enhancers targeted toward women. The line hit stores nationwide on Tuesday.

Kraft Foods to Invest $25 Million in Capri Sun and Packaging Technology

RICHMOND, VA – Governor Bob McDonnell announced today that Kraft Foods Group will invest $25 million to increase production of its Capri Sun beverages and install new packaging technology at its facility in Frederick County. The project will create 25 new jobs.

Speaking about today’s announcement, Governor McDonnell said, “Kraft Foods has been an important employer and corporate partner to Frederick County since 1991. Nearly …

Capri Sun Grows Up in Monster-Sized Facebook Campaign

Video Captures The Metamorphosis

TARRYTOWN, N.Y., May 24, 2012 /PRNewswire/ — Kraft Foods just launched the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.

For years, Capri Sun juice drink fans have asked for a larger version of the classic childhood drink. The new Capri Sun Big Pouch is a bigger, redesigned version of the …

Country Time Lemonade Launches the ‘Campaign for a Name’

The World’s Leading Lemonade Invites Fans to Help Name New Half & Half Drink

TARRYTOWN, N.Y., May 22, 2012 /PRNewswire/ — It’s a brand that’s been enjoyed by generations of families; in fact, Country Time has become synonymous with summer refreshment. Over the years, many flavors have been successfully introduced. Now, 2012 marks the launch of an exciting new selection – Country Time Half Lemonade …

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