Address
46855 Magellan
Novi, MI 48377
Phone
(248) 960-1700
Web Site
http://www.5hourenergy.com
Email
Last Updated
8/31/2011
   

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

5-hour Energy
5 Hour Energy

Capabilities

None Specified

Company News

Living Essentials Launches 5-hour ENERGY Protein Shot

Available in four flavors – Berry, Peach Mango, Grape Extra Strength, and Berry Extra Strength, each six-ounce bottle contains 100 calories and less than one gram of sugar.

5-Hour Energy Launches Extra Strength Cherry Flavor

From May 1 through July 31, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottle of Extra Strength Cherry flavor 5-hour ENERGY to the Special Operations Warrior Foundation (SOWF).

Stimulating Innovation: 5-hour Energy Founder Invests in Global Change

Eleven years since the launch of 5-hour Energy, sales of the energy shots have made founder Manoj Bhargava a billionaire several times over. He’s already pledged to give the vast majority of that wealth to charitable causes before he dies. Now he’s using some of his money to fuel innovation that addresses global health and sustainability issues.

5-hour ENERGY Adds Extra Strength Peach Mango Flavor

The new flavor joins strawberry watermelon, sour apple, grape and berry to become the fifth extra strength variety of the popular energy shot, which also has six regular strength flavors as well as decaf.

UPDATE: U.S. Attorney Names Defendants in Counterfeit 5-Hour Energy Case

The now unsealed indictment alleges the defendants, working out of California, Mexico and 5-hour’s home state of Michigan, went into the business of producing and selling knockoff energy shots in the United States in late 2011.

Can 5-hour’s “New and Improved Taste” Sway Consumers?

With the declaration that all 5-hour products have been reformulated to achieve a better taste profile, Living Essentials is hoping to quell some consumer unease with the energy shots.

5-hour ENERGY to Undergo Flavor Overhaul

Over the last year, the company listened to the pulse of the consumer. The flavor relaunch, the most significant change to the taste of the product in 5-hour ENERGY®’s 10-year history, is a direct result of this feedback.

NYT: After Lobbyist Influence, Missouri AG Dropped 5-hour Investigation

The New York Times earlier this week released a story detailing the efforts a lawyer representing 5-hour Energy who was said to have successfully swayed Missouri Attorney General Chris Koster into dropping an inquiry looking into whether the company had engaged in deceptive and misleading advertising.

5-hour’s Unconventional Consumption Strategy

While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
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