720 Monroe Street
Suite E 509-A
Hoboken, NJ 7030
United States of America
Web Site
Last Updated


Beverage Companies: USA , Beverage Companies: USA


Sin Vitality Drink
Sin Free Vitality Drink (Discontinued)


None Specified


About Next Generation Beverage Company, LLC.: With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage is the brainchild of a team of businessmen-Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini,Ph.D.-each eager to revolutionize the industry.

Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. Unlike a number of its competitors within the beverage industry that originate overseas, Next Generation Beverage products are all domestically produced. Sin Vitality Drink and Serenity Zen Beverage are the inceptive products of Next Generation Beverage Co., LLC.

For additional information, please visit our website at or contact our Public Relations firm:

Lawlor Media Group
(212) 967 6900

Company News

The Flow: Vita Coco Finds Supply; V8 Adds Green Tea SKUs


  • Vita Coco Announces New Strategic Production Partner in Asia: Fresh Fruit Ingredients Inc. Link
  • Reuters is reporting that Campbell’s will be adding Green Tea varieties to its V8 V-Fusion line. Link


  • King Kullen has authorized SERENITY relaxation beverage. SERENITY is now authorized in more than 1,000 stores in the New York area. Link


  • ‘Reed’s Rx’ Now Available Over-the-Counter in

Serenity & The Canada Dry Bottling Company of New York Team Up to Bring a Sense of Zen to Bustling New Yorkers

HOBOKEN, N.J., March 9 /PRNewswire/ — Next Generation Beverage LLC, the maker of Serenity Zen Beverage™ and a leader in the relaxation beverage category, has entered into a distribution agreement with one of the largest soft drink distribution groups in the United States- The Canada Dry Bottling Company of New York. This partnership will give Serenity™ a potential distribution in over 25,000 points in the …

Next Generation launches Sin and Serenity drinks

NEW YORK, Jan. 26 /PRNewswire/ — Stirring up the beverage industry with groundbreaking products and marketing, Next Generation Beverage, LLC is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez, and Nat Salvemini, Ph.D. – each eager to revolutionize the soft drink industry.

Next Generation Beverage, LLC has developed energy and relaxation beverages that are original and uniquely …