As natural and organic beverages continue to gain traction among greater numbers of mainstream consumers, Purity Organic has over the past year positioned itself to take advantage of that momentum through a path carved by innovation.
Having helped grow brands like Vitaminwater, Honest Tea and Zico – and before that products like Nantucket Nectars, among others -- Big Geyser has deservedly earned a reputation as one of the best distribution partners for emerging brands in New York City. The company has also leveraged its skill at growing new products into a brand development laboratory, or sorts, for Coca-Cola’s emerging brands group, giving test runs in the city to products like Illy Issimo.
Founded in 2006, Purity Organic Juices has quietly carved a successful niche in the premium juice category, achieving a 30 percent growth in revenues in each of the last three years. However, with the July announcement that First Beverage Group had made “a significant investment for a significant part of the company,” the company appears poised to make the leap from a boutique brand to a mainstream player.
MANCHESTER, Mich., December 9, 2009 – Amcor PET Packaging, the world’s leading producer of PET packaging, has unveiled a new patented hot-fill bottle technology that significantly reduces weight and cost while offering better performance than competitive hot-fill alternatives.
Amcor’s active hinge technology is used for the first time in a 16-oz PET container for Purity Organic Inc., San Francisco, Calif., a supplier of organic fruit …
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