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Rooibee Red Tea


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Company News

Rooibee Red Tea Rebrands With New Flavors and Packaging

The Newport, Ky.-based company is switching from 12 oz. to a 16 oz. plastic bottle featuring an updated logo, a move CEO David Salmon says will help the brand to better reflect consumer preferences within the RTD tea market.

Tea Change: Howell Departs as Rooibee CEO, Meissner Joins Board

Howell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant Brown-Forman. Meanwhile, longtime beverage veteran Bill Meissner, most recently the president and CEO capsule-based coffee company Tazza Pronto, has joined Rooibee’s board of directors,

Rooibee Raises $2 Million; DRINKmaple Adds $1.5 Million

The Louisville-based organic tea makers announced the news Wednesday in a company press release, revealing that the final $500,000 of their yearlong Series A2 fundraising round came from equity-based crowdfunding platform CircleUp.

Rooibee Red Tea Boosts Sales in 2014

Rooibee Red Tea Company, once just sold at farmers markets in Louisville, has experienced substantial growth this year.

Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New Coasts

The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.

Opportunity Brewing

The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.

Rooibee Roo Expands From Coast to Coast

Families looking for a less sugary beverage option for kids can now purchase Rooibee Roo at all Fresh & Easy neighborhood markets in California, Arizona and Nevada and every Earth Fare stores in the South and Midwest. Houston and Dallas, Texas Kroger locations will also offer the new line of bottle rooibos tea for kids by the end of this summer.

Rooibee Red Tea Increases Availability Across the U.S.

LOUISVILLE, Ky. — Shoppers across the country who want a great tasting, healthy beverage have more opportunities to pick up a bottle of Rooibee Red Tea. Rooibee Red Tea expanded their presence in Whole Foods stores on the east coast including Pennsylvania, Maryland and Washington D.C. at the start of 2014. Chief Operating Officer Mike Fulkerson also announced a new partnership with Publix in states …

Rooibee Red Tea Available at Google Headquarters in 2014

LOUISVILLE, Ky. — Rooibee Red Tea won over thousands of Google workers becoming one of only 13 new products now permanently available at the company’s California headquarters. Google invited C “Tea”O Heather Howell and National Sales Director Mike Fulkerson to its annual Micro-Kitchens Fair in September where employees sampled 100 different foods and beverages. They then voted on their favorites for permanent availability at the …

Rooibee Red Tea Unveils Updated Brand Identity

LOUISVILLE, Ky. — Rooibee Red Tea, maker of the only bottled USDA-certified organic rooibos red tea on the market, has unveiled a newly updated brand identity in conjunction with its increased distribution and overall brand growth. The new look has been applied to new labels on the tea’s bottles, as well as on the brand’s website, which also underwent a makeover as part of the …

Rooibee Red Tea Co. Raises $1 Million and Adds Bowers to Board

LOUISVILLE, Ky.–(BUSINESS WIRE) — Rooibee (“ruby”) Red Tea, the Organic Tea of Choice, today announced that it has issued a total of $1 million in Series A preferred stock. This financing will allow the company to accelerate market expansion through its national broker Presence Marketing/Dynamic Presence, and its national warehouse distribution partners UNFI and KeHE.

The company also announced the election …

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