Beverage Companies: USA , Beverage Companies: USA


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Company News

Shadow Beverages Names Former PepsiCo Executive as CMO

Bob Shafer Brings 30 Years CPG Experience to Privately Held Beverage and Snack Company

PHOENIX, AZ, April 1, 2013 – Shadow Beverages and Snacks recently appointed Bob Shafer as Chief Marketing Officer reporting directly to George Martinez, President, Shadow Beverages and Snacks. In this newly created position, Mr. Shafer will lead the company’s national brand and retail sales strategies while supporting key customer and distributor …

Shadow Beverages Selects Closure Systems International Closures for New GNC Advanced Nutrition Drinks

MARCH 20, 2012 – INDIANAPOLIS, IN USA – Closure Systems International is pleased to announce that its Extra-Lok V 38mm OD cap has been selected for use on a new line of GNC Advanced Nutrition Beverages.  GNC, one of the world’s largest specialty retailers of nutritional products, has been helping people “Live Well” for more than 75 years by offering a variety of health and …

Shadow Beverages Relaunches Whey UP

When Shadow Beverages acquired the Whey UP brand in June, the goal was simple – transform a niche market protein-based energy drink into an everyday beverage with a widespread consumer base. Now armed with sleek new package and improved taste profile, WheyUP will attempt to make the leap to mainstream with crossover appeal in both the sports and functional beverage categories.