P.O. Box 369
Speedway Avenue
Chico, CA 95927
(530) 899-5010
Web Site
Last Updated


Beverage Companies: USA , Beverage Companies: USA


After the Fall (Discontinued)
Rocket Juice (Discontinued)
Santa Cruz Organic
R.W. Knudsen Spritzers
Natural Brew
Santa Cruz Organic TeaZer
R.W. Knudsen Sparkling Essence
R.W. Knudsen Organic
Santa Cruz Superfruit


None Specified


Santa Cruz Organic® has been producing juices since 1972. The company has a history of developing innovative products and was the first company to have a wide range of organic, 100 percent juices and blends. It currently offers more than 50 organic products ranging from organic fruit juices to organic sodas and peanut butters. Visit for more information.

Company News

R.W. Knudsen Family Celebrates Summer with Just Juice Line

Flavors include Just Aronia Berry, Just Black Cherry, Just Black Currant, Just Blueberry, Just Cranberry, Just Pomegranate, Organic Just Cranberry, OrganicJust Pomegranate and Organic Just Tart Cherry.

Folgers Introduces Iced Cafe Coffee Drink Concentrates

This newest addition to the Folgers family of products is now available in the coffee aisle in grocery stores nationwide, for a manufacturer's suggested retail price of $4.99.

Folgers Unveils Portable Coffee Enhancers

The makers of Folgers® coffee, America's #1 favorite coffee brand[1], introduce new Folgers Flavors™, a line of flavored liquid coffee enhancers that make it easy to personalize a perfect cup of coffee – anytime, anywhere.

R.W. Knudsen Family Introduces Fruit and Veggie Juice Blends

CHICO, Calif. — R.W. Knudsen Family® introduces Nature’s Peak™ juice blends to its robust portfolio of quality, delicious juice products.  The 50/50 blend offers consumers a delicious beverage, with each 8 fluid ounce cup of juice providing a ½ cup serving of fruits and a ½ cup serving of vegetables*. Available in 32-ounce glass jars, flavors include Berry Veggie Blend®Orchard Veggie Blend® and …

Santa Cruz Organic Launches Sweet Deed Society

Celebrate Good Deeds to Help Donate 160,000 Meals to Feeding America® and for the Chance to Win a Beach Vacation and Other Prizes

CHICO, Calif., June 21, 2012 /PRNewswire/
— This summer Santa Cruz Organic® will celebrate good deeds and the spirit of helping others with the launch of the Sweet Deed Society at For each daily sweet deed nomination submitted, Santa

R.W. Knudsen Family Adds 2 New Flavors to Zero-Calorie Sparkling Essence Line

CHICO, CA (June 27, 2011) — R.W. Knudsen Family announces today the addition of two new flavors to its immensely successful line of Sparkling Essence™ beverages: Organic Lime and Organic Coconut. Sparkling Essence addresses consumers’ desire for a refreshingly clean, organic beverage. Each Essence is a simple combination of sparkling spring water and infused organic ingredients. The result is a light refreshment completely free of …

The Flow: Sweat, Goldman talk at BevNET Live


  • Carl Sweat of FRS discussed ways to help beverage companies grow at BevNET Live on Monday. Link
  • On Tuesday, it was Honest Tea's TEA-E-O Seth Goldman's turn. Link
  • SAVE THE DATE: BevNET Live Summer 11, June 6 & 7, 2011 at the Sheraton Tower NYC. Program details coming soon.


  • Blue Monkey has launched its line of all natural, tropical beverage

Santa Cruz Organic introduces three Super Fruit blend juices


CHICO, Calif. (November 11, 2009) – Organic industry pioneer, Santa Cruz Organic® recently launched three Super Fruit juices – Blueberry Açai, Cranberry Goji, and Pomegranate Black Currant. Available on grocery shelves now Santa Cruz Organic combines the most powerful and potent super fruits, known to be high in antioxidants, for nutrition savvy juice drinkers. Each blend is 100 percent juice, contains no added sugar, artificial …

Santa Cruz Organic launches refreshing TeaZer organic sparkling teas


CHICO, Calif. (May 7, 2009) – To tease and please the palate, Santa Cruz Organic®, introduces its new TeaZer™ organic sparkling teas. Blended with fair trade certified tea from Choice Organic Tea and Santa Cruz Organic fruit juice, each TeaZer offers just the right mix of fresh tea and real fruit taste. Lightly sweetened and conscious of calories to please any discerning drinkers, TeaZers utilize …