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Beverage Companies: USA , Beverage Companies: USA


SoBe Beverages
SoBe Adrenaline Rush Energy Drink (Discontinued)
SoBe Cans
SoBe Essentials
SoBe Lean
SoBe Soy Essentials (Discontinued)
South Beach Beverages (Discontinued)
SoBe Mr. Green Soda (Discontinued)
SoBe Synergy
SoBe Lifewater
Superman Super Power (Discontinued)
SoBe Essential Energy
SoBe Lifewater with Coconut Water
SoBe Mixers


None Specified

Company News

Lizard King Redux: Bello Aiming for REED’s Board of Directors

Famous for building SoBe and selling it to Pepsi for close to $400M, Bello is one of two or three potential strategic additions to the board that Reed is hoping will help him hold off a new slate of directors: activist investors met with the ginger brew and root beer maker on Monday, he said, discussing their own slate of board members.

SoBe Launches Three New SoBe Lifewater with Coconut Water Flavors

SoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water

PURCHASE, N.Y., January 4, 2012 /PRNewswire/ — Great things come in threes – particularly when it comes to the third SoBe® skinsuit and three new SoBe Lifewater® with Coconut Water flavors.

This year, SoBe celebrated its South Beach roots to set the stage …

Celebrites Bring SoBe “Try Everything” Campaign To Life in New York City

PURCHASE, NY, May 25, 2011 /PRNewswire/ — SoBe® gets it. Life is more exciting — and more fun — when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for fans to “Try Everything” in New York City’s Madison Square …


@@img1Las Vegas, NV – (November 2005) – SoBe Beverages celebrated its tenth anniversary by unveiling dramatic new graphics for the beverage company’s entire 20 oz. product line at the National Association of Convenience Store trade show in Las Vegas this week. The new label designs underscore SoBe’s cutting-edge marketing approach.

According to SoBe Brand Marketing Director Nicole Flavin, the SoBe bottle graphics were a year …

SoBe ‘Lean Team’ Expands in 2005

NORWALK, Conn., — To help SoBe fans make smart beverages choices, the beverage company recently announced several new flavors will be added to SoBe’s guilt-free diet SoBe Lean line. The sugar-free, low- calorie beverage lineup will now feature Lean Energy and Lean Mango Melon in addition to the existing Lean Green Tea, Lean Peach Tea and Lean Cranberry Grapefruit flavors. The new flavors will launch …