Suja CMO Heather MacNeil Cox said that the limited-edition release of Midnight Tonic was an extension of the brand’s 2016 “Surprise + Delight” initiative, one in which Suja “sought out creative ways to give back to our community." Only 1,000 bottles were produced and made available for sale only on Suja’s website.
Founder Ryne O’Donnell asserts that Solti’s process of exposing juice to UV light, in conjunction with an atmosphere controlled aseptic filler, “is proving to have more nutrients, flavor, aroma and shelf life” than juices that undergo high pressure processing (HPP), a common safety method for cold-pressed juices.
There are three investments on the books following its initial, $18 million raise (including Bonafide Provisions and Hope Foods), which closed in January. One more is scheduled to follow in short order.
After visiting 70 cities in three continents, traveling over 18,000 miles and mixing up more than 12,245 caipirinhas, the Developing Minds Foundation, an outstanding charity that builds schools and supports education programs in areas affected by violence and poverty, landed in to Rio to deliver $51,429.51 for Brazil’s two largest favelas, Rocinha and City of God.
Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”
Made with organic apple cider vinegar, cold-pressed fruits and vegetables, and four billion vegan probiotic cultures, the line extension is set to debut at Whole Foods Markets across the country beginning in September.
After Day One of BevNET Live’s summer session took a look at the plight of the entrepreneur and an exploration of some of the keys to finding success in the beverage business as an upstart, Day Two began with a data-driven dive.
The “Cold Pressure Verified” program establishes a set of criteria for implementation of HPP, a non-thermal safety method that uses high pressure to preserve packaged foods and beverages. Participating companies will be able to use a Cold Pressure Verified seal on labels and other marketing material.