CINCINNATI — For the first time since Sunny Delight Beverages Co. (SDBC) acquired Veryfine juices from Kraft Foods Inc. in 2007, Veryfine is launching its first new brand line called CHILL. Pre-priced at only $1.00, CHILL is available in convenience stores nationally in 23 oz cans and in four flavors. In addition to new CHILL, Veryfine’s existing 16 oz line-up is now available in convenience …
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Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, today announced that it has closed on its purchase of Veryfine Products Inc., a privately held beverage manufacturer. Terms of the sale were not disclosed.
Veryfine Products, based in Littleton, MA, was established in 1865 and has been owned by the Rowse family since 1900. In 2003, it posted net sales of more …