Address
39 West 14th St, Suite 404
New York, NY 10011
USA
Phone
212-206-0763
Web Site
http://www.vitacoco.com
Email
Last Updated
2/22/2010

Categories

Beverage Companies: USA , Beverage Companies: USA

Brands

Vita Coco Coconut Water
Vita Coco Cafe
Coco Community

Capabilities

None Specified

Description

Vita Coco coconut water was the first 100% natural coconut water introduced in the US, Canadian and UK markets and continues to be the market leader in this rapidly expanding beverage category. Vita Coco coconut water is a better source of electrolytes than the leading sports drink and is all natural with no artificial ingredients. With nearly two bananas worth of potassium per serving, there is no better way to hydrate your body than an ice cold Vita Coco.

Company News

Pressure Is Building for HPP Coconut Water

Spurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun exploring alternatives to HPP.

Harmless Harvest Sues Vita Coco Over Coco Community

Harmless Harvest, which pioneered and leads the super-premium segment of the coconut water category, has filed a lawsuit claiming that labels and packaging for Vita Coco’s new Coco Community line are “confusingly similar” to its own.

Lawsuit Targets Vita Coco’s “Born in Brazil” Tagline

The plaintiffs claim that because some Vita Coco products are manufactured in other countries, including the Philippines, and Malaysia, All Market “is unjustly enriched by continuing to market and sell its [coconut water] in a way that misleads consumers into believing that all Vita Coco is Brazilian, manufactured in Brazil and made from Brazilian coconuts.”

Vita Coco Launches Lemon Tea Variety at Kroger

Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.

Vita Coco’s New Ad Campaign: It’s Coconut Water, Stupid.

Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.

Vita Coco Hires New President for Asia Pacific

Vita Coco coconut water welcomes a new president to oversee its growing operations in the Asia Pacific (APAC) region: Michael Shepherd.

Popkin Out at Vita Coco

Vita Coco today announced the news in a press release, which added that company co-founder and CEO Michael Kirban would take on Popkin's responsibilities and serve as interim president.
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