A high energy brand offering products that provide clean, sustainable energy to men and women who value nutrition and lead a healthy, active lifestyle. Xyience® products include beverages and supplements. Xenergy® is the official energy drink of the Ultimate Fighting Championship (UFC®) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is great tasting and uses 100% natural colors and flavors. Xenergy Energy beverages are available in: Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem.The Xenergy Energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy Energy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.PronunciationXyience: Pronounced z'eye-ence or zy-inceXenergy: Pronounced zen-er-gy
The energy drink has secured new distribution in a variety of major convenience retailers including Speedway/Hess, Love’s Travel Stops and Country Stores, Meijer Gas and Convenience, Corner Store (CST), Global, Southwest Convenience Stores, among many others.
Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.
Paul “Pluey” Pugliesi recently earned his third national title sanctioned by Surfing America in June on top of securing his fourth consecutive Western Surfing Association (WSA) USA Masters West Coast title in May, making him the only person in 25 years to have done so.