Videos

One of the most impressive elements of New Beverage Showdown 5 was the number of innovative formulations and brand propositions offered by each of the 21 semifinalists. From a first-of-its-kind tea and aloe blend, to a sparkling matcha drink, to a chia-infused kids’ smoothie, the early-stage companies offered up a range of distinct, yet on-trend, products. In the process, the Showdown saw perhaps the best and most competitive field of entrants since its inception.

Filmed from within the cozy confines of the New Beverage Showdown lounge at BevNET Live Summer ’13, we spoke with Justin Prochnow, an attorney with Greenberg Traurig LLP specializing in regulation affecting the beverage industry, who offered up a brief look at some of the most current and pressing legal issues facing beverage brands.

BevNET's Beverage School is an on demand video based learn tool that covers a variety of key industry topics. Designed to help people get up to speed on the beverage industry and avoid common mistakes, Beverage School features hundreds of video clips that are all accessible for a nominal subscription fee.

Simply put, the rapid emergence of Sparking ICE on the national stage has been nothing short of extraordinary. Yet, is it possible for the brand to sustain its stratospheric rise? Kevin Klock, the CEO of Talking Rain, has no doubt. In an interview at BevNET Live Summer ’13, Klock indicated that present sales of Sparkling ICE were just the tip of the iceberg and estimated that the brand would reach the $400 million mark by the end of the year.

As one of a handful of companies that pioneered the acai drink category, Sambazon is well aware of the competitive advantages gained from innovating with on-trend ingredients, but perhaps more importantly, how best to package and market new and innovative beverages. The company’s strategy aligns mounting consumer demand for healthy and natural drinks with a variety of daypart uses while leaning on Sambazon’s positioning as a marketer of Amazonian “superfoods.”

In this video filmed on-location at Expo West 2013, BevNET CEO John Craven spoke with Honest Tea co-founder and TeaEO Seth Goldman about Honest Splash and why the company chose to launch with an exclusive deal at Target, and how the brand fits into Coke’s bottling and distribution system. Goldman also dished on the response and interest in Honest Fizz from retailers and distributors at the show, and spoke about recent accelerated growth within the company’s core tea line.

Leaning on high-pressure processing (HPP) as a way to bring its super-premium juices to a growing class of health-focused consumers, Suja has quickly emerged as significant player in the rapidly expanding field of raw juice companies.

Aiming to increase its retail presence via a second packaging option, Zevia debuted 12 oz. glass bottles in 4-packs at Natural Products Expo West, which recently concluded in Anaheim, Calif.