Bob Burke, the founder of Natural Products Consulting, has seen dozens of new brand pitches in his 25+ years working in the food and beverage industries. In each encounter with a new entrepreneur, Burke says that he asks a few simple questions to gauge whether or not a brand will have a chance in the marketplace.
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company's volume. "We're between categories," Klock told BevNET during a videotaped interview on the floor of NACS. "That's where the white space is."
BevNET FBU is an on demand video based learn tool that covers a variety of key food and beverage industry topics. Designed to help people get up to speed on the food and beverage industries and avoid common mistakes, BevNET FBU features hundreds of video clips that are all accessible for a nominal subscription fee.
Reed's, Inc. CEO Chris Reed figures that tripling the speed of the production will help the company move forward with less labor and roll out more product to absorb his facility’s inherent overhead figures.
As one of the co-founders of Nantucket Nectars and a Managing Director at First Beverage Group, Tom First is well-versed in what it takes to launch and run a successful beverage company. In this video on BevNET Food and Beverage University, First draws on his expertise in financing new ventures to discuss where and how entrepreneurs can look to find investors for their brand.