Video: A Recap of NACS 2015

Many beverage exhibitors at the 2015 NACS show indicated that convenience store operators are -- like their counterparts in grocery and club -- increasingly looking to add natural and better-for-you beverages to their shelves and coolers. It’s a trend that, for C-stores, has been bubbling at the surface for years, but appears to have achieved significant traction over the past 12 months.

NACS 2015 Video: Checking In With Aquahydrate CEO Hal Kravitz

At the 2015 NACS show, BevNET sat down with Aquahydrate CEO Hal Kravitz for a video interview that covered several topics, including the company’s celebrity owners, Aquahydrate’s positioning as a “performance lifestyle brand,” and the non-traditional marketing approach of the alkaline water line.

NACS 2015 Video: Mamma Chia’s C-Store Strategy

In a video interview filmed at the 2015 NACS show, Matt Buckley, Mamma Chia's senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers.

NACS 2015 Video: Voss Finds Its Flavor

Premium water brand Voss has introduced its first flavored line extensions. Packaged in Voss’ cylindrical glass bottles, Lemon Cucumber and Tangerine Lemongrass joined the brand’s subset of sparkling waters.

Expo East 2015 Video: Rebbl With a Cause

Marketing a range of products that have both unique names and formulations -- including a "medicinal mushroom"-infused, coconut milk-based chocolate drink called Reishi Chocolate -- Rebbl's business philosophy is as deeply entrenched in unique sources of nutrition as it is in organic and fair trade sourcing methods.

Video: A Recap of the 2015 Natural Products Expo East

The category of cold-pressed juice has matured, and at Whole Foods, the largest retailer in the natural grocery channel, there's not much more room -- if any -- for brands seeking a national presence within the chain. That's the assessment of a high-ranking Whole Foods executive who spoke with BevNET on the floor at the 2015 Natural Products Expo East.

Expo East 2015: Braintrust Revamps Inko’s, Blue Buddha

Approximately 12 months ago, Braintrust Investments, a Burr Ridge, Ill.-based private investment firm, announced that it had acquired premium white tea brand Inko’s. Over the past year, Braintrust, led by former Pabst Brewing CEO Kevin Kotecki, has tweaked Inko’s branding, formulation and product lineup, and the company showcased the updates at the recently held 2015 Natural Products Expo East.

Video: Brand Owners Discuss Rapid Evolution of Cocktail Mixer Category

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the recently held 2015 Summer Fancy Food Show — including Powell & Mahoney co-founder Mark Mahoney, Jim Pickett, the co-founder of Pickett’s Ginger Beer, Q Drinks founder Jordan Silbert, Owl’s Brew co-founder Maria Littlefield, among several others — about the continued development of bottled cocktail mixers.

Video: 1-on-1 with Temple Turmeric’s Dan Sullivan

In this video, Daniel Sullivan discusses the back story of Temple Turmeric's propriety turmeric variety, the recent rebrand, and its work and relationship with Boulder Brands Investment Group, which took an equity position in the company last year.

Video: What's Next for Cold-Pressed Juice?

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event -- including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis -- about the continued development for cold-pressed juice.