Videos

Embracing the bonds that the two companies have shared since 1998, Honest Tea will launch Raspberry Fields, a raspberry flavored and lightly sweetened tea, exclusively in Whole Foods beginning in April. In this quick booth interview at Natural Products Expo West, Jeff Klineman, the editor-in-chief of BevNET, spoke with Honest Tea founder Seth Goldman and Melanie Knitzer, the vice president of natural channel sales, about the new product and its relationship with Whole Foods.

With a close eye on consumer feedback, Zico showcased a couple of new products from its crowded booth at Natural Products Expo West. As reported by BevNET last week, Zico launched Zico Latte, a new coconut water and coffee blend as well as two new Tetra-Pak sizes for its popular Chocolate flavor, which had previously been available only in PET bottles.

Back on the floor at Natural Products Expo West for a quick interview with Arnold Ventura, the CEO of aguas frescas maker Coba. BevNET founder John Craven spoke to Ventura about Coba’s new Horchata flavor, one tinged with notes of cinnamon and vanilla.

BevNET’s coverage of Natural Products Expo West begins with a series of short video interviews from the floor of the bustling event. In this segment, BevNET CEO John Craven spoke with Bai founder Ben Weiss about the brand’s new packaging as well as the company’s new distribution deal in metro New York.

Due to Starbucks’ long and absolute dominance in the space, the ready-to-drink iced coffee category has been one of the most difficult segments for beverage companies to find success. Nevertheless, RealBeanz, a Brooklyn-based coffee company, is betting that its unique blend of all-natural ingredients and functional benefits will give it an edge that has eluded so many other companies in an effort to become a legitimate contender to Starbucks.

Welcome to part three of our video replay of BevNET Live’s special “Building Sweet Leaf Up and Out” case study.
In this installment, William Pearson, the CFO of Nestle Waters North America, gives his view of the role that the acquisition of Sweet Leaf could play in the ongoing development of NWNA. While Sweet Leaf had already begun to work with private equity group Catterton Partners in an attempt to become a national brand, Pearson said, the larger company was not yet ready to pick up the entrepreneurial brand from Texas.…

Michael Kirban, the CEO of Vita Coco and BevNET’s Person of the Year, thought big in 2011, ramping up the company’s marketing approach to a national program while transitioning distribution in several major markets from independents to the Dr Pepper Snapple system. That development of a long range outlook was on display during BevNET Live, where Kirban followed the acceptance of his award with an interview with BevNET founder John Craven.