Videos

Video: Key New Products from Expo West 2015

There were hundreds of new beverage brands, re-branded products, new sub-lines and changed formulations at Natural Products Expo West, which concluded its three-day stand in Anaheim, Calif. on Sunday, March 8. In the report below, BevNET correspondents John Craven and Ray Latif point out some of the most important and impactful new products.

Video: Post-Greenshoots, Revive Kombucha Carves New Path

Sean Lovett may have been wistful for the old days, but he had a business to run, and in the weeks leading to Greenshoots’ demise, he prepared for a transition in distribution, namely by creating his own.

Video: 2014 – A Year in Review

A look back at top headlines from the past year, including financial deals, marketing wins (and blunders), category evolution and important regulatory updates.

Video: What Should I Consider When Evaluating a New Concept?

Bob Burke, the founder of Natural Products Consulting, has seen dozens of new brand pitches in his 25+ years working in the food and beverage industries. In each encounter with a new entrepreneur, Burke says that he asks a few simple questions to gauge whether or not a brand will have a chance in the marketplace.

NACS Video: Here’s Why Sparkling Ice Launched Tea

Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company's volume. "We're between categories," Klock told BevNET during a videotaped interview on the floor of NACS. "That's where the white space is."

Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street

Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.

Video: Lumi Stands By Self-Manufacturing

Lumi Juice became the first cold-pressed juice brand to land shelf placement at The Fresh Market. But the distribution deal, while high-five worthy, doesn’t mark the finish line.

Video: Ibex and the Drinkable Yogurt Category

Drinkable yogurt sits at the intersection of the three P’s of beverage industry buzzwords — probiotic, portable, protein. Yet will this advantageous positioning be enough to carry a category?

Video: Chris Reed Explains Facility Expansion

Reed's, Inc. CEO Chris Reed figures that tripling the speed of the production will help the company move forward with less labor and roll out more product to absorb his facility’s inherent overhead figures.