The market for super-premium coffee is rapidly expanding, and over the past two years, Stumptown Coffee Roasters has been laying the foundation to be a primary player in the category often referred to as “third wave coffee.”
At the recently held 2013 Summer Fancy Food Show, we had a chance to catch up with Ariel Glazer, who, along with Honest Tea co-founder Barry Nalebuff, recently launched KomBrewCha, a new line of low-alcohol, sparkling kombucha products.
Filmed from within the cozy confines of the New Beverage Showdown lounge at BevNET Live Summer '13, we spoke with Justin Prochnow, an attorney with Greenberg Traurig LLP specializing in regulation affecting the beverage industry, who offered up a brief look at some of the most current and pressing legal issues facing beverage brands.
As one of a handful of companies that pioneered the acai drink category, Sambazon is well aware of the competitive advantages gained from innovating with on-trend ingredients, but perhaps more importantly, how best to package and market new and innovative beverages. The company's strategy aligns mounting consumer demand for healthy and natural drinks with a variety of daypart uses while leaning on Sambazon’s positioning as a marketer of Amazonian “superfoods.”
Leaning on high-pressure processing (HPP) as a way to bring its super-premium juices to a growing class of health-focused consumers, Suja has quickly emerged as significant player in the rapidly expanding field of raw juice companies.
With its most recent launch, NEO North America is doubling down on its bid to become a significant player in natural beverages. Among Expo West’s vast sea of products, NEO North America debuted NEO Energy, a certified organic energy drink made with guarana, ginseng, green tea extracts and B-vitamins, fused with electrolytes and sweetened with cane sugar.
It was nearly two years ago when Harmless Harvest launched a first-of-its-kind “raw” and organic coconut water, in which the company utilized high pressure processing (HPP), instead of pasteurization, as a means of delivering not only a safe product, but one that retained the flavor profile and nutrients of the liquid closer its original form. Today, Harmless Harvest has once again turned to HPP to launch an innovative line of organic, cold-brewed tea drinks.
Ayala's Herbal Water co-founder Ayala Laufer-Cahana believes that although the target market for the beverages will be those who seek out natural products and lead healthier lifestyles, the product line will attract a range of consumers, particularly as demand for herbal teas continues to grow.
BevNET FBU is an on demand video based learn tool that covers a variety of key food and beverage industry topics. Designed to help people get up to speed on the food and beverage industries and avoid common mistakes, BevNET FBU features hundreds of video clips that are all accessible for a nominal subscription fee.
One of the most impressive elements of New Beverage Showdown 5 was the number of innovative formulations and brand propositions offered by each of the 21 semifinalists. From a first-of-its-kind tea and aloe blend, to a sparkling matcha drink, to a chia-infused kids’ smoothie, the early-stage companies offered up a range of distinct, yet on-trend, products. In the process, the Showdown saw perhaps the best and most competitive field of entrants since its inception.
Simply put, the rapid emergence of Sparking ICE on the national stage has been nothing short of extraordinary. Yet, is it possible for the brand to sustain its stratospheric rise? Kevin Klock, the CEO of Talking Rain, has no doubt. In an interview at BevNET Live Summer ’13, Klock indicated that present sales of Sparkling ICE were just the tip of the iceberg and estimated that the brand would reach the $400 million mark by the end of the year.
In this video filmed on-location at Expo West 2013, BevNET CEO John Craven spoke with Honest Tea co-founder and TeaEO Seth Goldman about Honest Splash and why the company chose to launch with an exclusive deal at Target, and how the brand fits into Coke’s bottling and distribution system. Goldman also dished on the response and interest in Honest Fizz from retailers and distributors at the show, and spoke about recent accelerated growth within the company’s core tea line.
by Ray Latif, Jeffrey Klineman, John Craven and Joshua Pratt
Whether a first-time attendee or grizzled veteran of Natural Products Expo West, there was a singular feeling felt throughout: the 2013 show was simply mind-boggling in size and scale. Within the cavernous halls of the Anaheim Convention Center, a keen sense of excitement and opportunity filled the air as beverage companies, retailers, distributors and investors looked to take advantage of the rising tide of consumer demand for natural products.
On the eve of the 2013 Natural Products Expo West show, ZICO has unveiled a number of new package sizes and products designed to expand its reach among a range of new consumers and retail placements. BevNET visited the company at its headquarters in El Segundo, Calif. to get a first look at its updated line-up of coconut water drinks.