For Essentia Water, the challenge is clear: taking the same giant strides that have made it a natural and specialty channel leader and crossing the tracks into conventional channels. The ways the company intends to do so are outlined in the following video, taken from Natural Products Expo West last week.
Sometime last year, as Bhakti Chai continued to grow and founder Brook Eddy knew that she’d have to fund that growth, she figured she wouldn’t have much trouble finding angel investors in Boulder, Colo., where the company is based. But when she’d started to exhaust options in her own backyard, she stumbled upon the idea of crowdfunding — the accumulation of contributions from a number of parties — via CircleUp, a leading online platform in equity-based crowdfunding.
Until distributors, retailers and consumers try maple water, they often hold expectations that don’t mirror reality. Rudy Quagliuolo, executive VP of Vertical Water, says as much in the embedded video, which was filmed this past weekend at Natural Products Expo West 2014 in Anaheim, Calif.
Here’s a math problem for you: if the show floor at Natural Products Expo West 2014 encompassed over 1 million square feet, how big do you think the proverbial elephant in the room (in this case, the Anaheim Convention Center) would have to be? Gargantuan, for sure, and for beverage exhibitors at the event, it was clear that the mammoth in the room is known as Whole Foods. The clout and sway of the natural grocer was in full display at Expo West.
For the past six years, Q Drinks’ founder Jordan Silbert has taken a slow and careful approach to line extensions, gradually evolving from a single-SKU tonic water to its current lineup, which includes a number of sodas and sparkling fruit drinks, all of which are packaged in glass bottles. Yet, when as massive a retailer as Target comes calling -- and is asking for cans -- Silbert knew that had to make a move and do it fast.
With updated branding, a new plastic package for its carbonated line and an emphasis on wider distribution of its products, Hint is positioning itself for broad growth in 2014. In this video, Hint CEO Kara Goldin discusses the company's approach to marketing and retail strategy amid a sea of competing products, as well as Hint’s widening consumer base and distribution opportunities created by the new PET bottle.
With several intriguing product debuts and packaging updates from a number of the 50 beverage brands represented at the show, including Hint, Purity Organic, Califia Farms, ITO En and Q Drinks, attendees caught a glimpse of new beverage trends and innovation that are likely to remain on a steady course throughout 2014.
With a major round of investment in hand, Suja is set to launch a third line of cold-pressed/high pressure processed juice products, one that CEO Jeff Church hopes will catapult the brand into mainstream consciousness and attract a broad base of consumers.
In recent interview filmed on location at the company’s vast headquarters and juicery in Rancho Cucamonga, Calif., founder and "Chief Juice Officer" Jimmy Rosenberg sat down with BevNET CEO John Craven for a wide-ranging interview in which Rosenberg offers his views on the rapid emergence of the cold-pressed juice category -- and its impact on the overall juice market -- as well as his long term vision for Evolution Fresh.
In a recent interview, Mamma Chia CEO Janie Hoffman explained that sales of of its chia-infused drinks have “doubled, if not tripled, with going into mainstream,” in large part due to rapidly growing awareness of chia -- and its nutritional content -- among mainstream consumers, and noted that the rapid and positive trajectory of the brand has given it the ability to innovate and take a leadership position in the world of chia.
Although the emergence of chia as an ingredient originated from within the natural channel -- and remains in high demand among natural consumers -- Chia\Vie, a line of ground chia seed and fruit juice smoothies, is attempting to take advantage of growing awareness and consumption of chia through placement and positioning of the brand in grocery and club stores.
The brand’s parent company, Talking Rain, has cobbled together a national network for reaching convenience stores, CEO Kevin Klock told BevNET Editor Jeffrey Klineman during a wide ranging interview on the floor of the NACS (National Association of Convenience Stores) Show.
What a difference a year makes. Yes, most of the big beverage players were present at the 2013 NACS (National Association of Convenience Stores) Show; The Coca-Cola Co., PepsiCo, Dr Pepper Snapple, Red Bull and Monster Energy all featured the usual mega booths that attendees are used to seeing at the event. But unlike years past, the NACS show in Atlanta was notable for what it was missing: many of the natural and functional brands that we saw in 2012.
While it’s still early for the line of ginger-based drinks, founder Ruben Canada believes that Jin+Ja has and will continue to benefit from a solid footing in formulation, packaging and branding. “I think a big part of [our success] is making sure that we nailed it as far as making sure that we had a good foundation for the brand,” Canada said in an interview at the 2013 Natural Products Expo East show.