KRa Organic Sports Drink Expands Distribution

CHICAGO — KRa Organic Sports Drink, a new, USDA certified-organic sports drink, is now available in all Mariano’s locations throughout Chicagoland, and Earth Fare stores across the Mid-Atlantic, South and Midwest, increasing the drink’s footprint to 16 states ranging from Florida to New Jersey to Illinois. KRa is also distributed in select Whole Foods, Hy-Vee, local grocery stores and through Amazon.com.

KRa is made with USDA certified organic ingredients and has up to 70 percent less added sugar than traditional sports drinks and fewer calories than traditional sports drinks. Without artificial dyes or chemicals, KRa is just real organic hydration.

“We created KRa because we wanted to bring a better-for-you, organic sports drink to the market,” said KRa Co-Founder Sarah Hardgrove-Koleno. “Since launching KRa last year so many people have told us how this sports drink has finally given them a product they love and can feel good about drinking.  We’re thrilled to be distributing throughout the Mariano’s and Earth Fare chains to make KRa even more accessible.”

Athlete Partners

In addition, KRa has also announced a team of new professional athlete investors for the brand that includes Glenn Robinson III of the Indiana Pacers, Israel Idonije, former Chicago Bears defensive end, Cameron Meredith, Chicago Bears wide receiver, Russell Canouse of D.C. United and Portland Trailblazers’ Meyers Leonard.

“We are thrilled that our athlete partners believe our product offers them the best sports hydration,” said Chief Marketing Officer Annie Hesser. “Their ability and desire to authentically share our message with their fans is invaluable to our company’s growth. Working with them also helps to further our mission of supporting disadvantaged youth athletes in our communities through our KRa for Play giveback program.”

Cam Meredith, KRa athlete partner agrees. “KRa provides me the hydration I need as an athlete and tastes great, too. In addition, I’m so proud of the fact that while working with this brand, we also get to give back to deserving kids. I can’t wait to work on more programming with KRa as they expand.”

About KRa Organic Sports Drinks

Launched in Chicago and D.C. in 2016, KRa Drinks for Athletes Inc. offers an organic option for hydration and electrolyte replacement after exercise and athletic activity. KRa is dedicated to giving back to community, the KRa for Play giveback supports athletic programs benefiting disadvantaged youth. KRa Co-Founders include CEO Sarah Hardgrove-Koleno, Chief Marketing Officer Annie Hesser and Chief Operating Officer Dan Trainor. KRa can be purchased at Amazon.com and hundreds of retailers in the Midwest and Mid-Atlantic. For more details and to purchase, please visit: www.drinkkra.com.