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Description

Paula Grant, who has worked on brands such as FUZE and Body Armor, explains the ins and outs of branding and package design. While these might seem like trivial concepts, understand the difference between design and branding is something that is very fundamental in developing a very successful beverage company. Paula lends her experience and insight to help beverage entrepreneurs have a good framework to allow them to successfully work with a design and/or branding firm.

Details

Category

Brand Development

Run Time

10 minutes 16 seconds

Last Updated

1/14/2014

Table of Contents

• 1 minutesWhat bottle is right for my product?
• 54 secondsIs packaging really that important?
• 38 secondsWhat does the packaging say about my product or brand?
• 1 minutesI know I need a bottle and cap? What else is also considered packaging?
• 35 secondsDoes someone supply all of my packaging needs? Or is it piecemeal?
• 1 minutesWhat is the importance of having a consistent message across my product design, marketing materials and digital presence?
• 1 minutesHow do you tweak your packaging  and or branding as it evolves?
• 1 minutesWhat other aspects do I have to consider when tweaking my product?
• 37 secondsFrom a design perspective what's a good way to introduce consumers to your product?
• 1 minutesWhat role does digital design play in my branding?
• 50 secondsHow important is the creative process when looking to raise capital?