Sales Representative NYC - Monopolio - Craft Mexican Lager

Cerveceria de San Luis

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About Monopolio/ La Cerveceria de San Luis

Monopolio is a Mexican lager - brewed locally in a craft process for superior quality and freshness.

“In 1871 a Mexican farmer and a French immigrant founded la Gran Cervecería de San Luis in the central Mexican state of San Luis Potosi. Their first lager, Monopolio, recognized at world fairs from Chicago to Paris, was proudly brewed for 50 years. Today, in honor of that tradition, La Cervecería de San Luis crafts the original Mexican lager recipe, on both sides of the border, with the most skilled local craft breweries for superior and exquisite freshness. Feeling alive again, Monopolio es... LA CERVEZA DE VERDAD”?

NYC Sales Representative - Key Responsibilities:

We are looking for an enthusiastic, self-motivated, goal-driven, communicative and charismatic individual to continue to grow sales in NYC. The Sales Representative for NYC will be an integral role at CSL, and the position a great opportunity to join a small team and fast-growing brewery. Must be bilingual: fluent in English and Spanish. Key responsibilities include: 

  • Sell our beers to on-premise and off-premise accounts by building strong relationships with retailers – grow existing accounts and open new accounts
  • Collaborate with our distributors' sales representatives to market and sell our beers
  • Maximize sales by monitoring and improving product merchandising and freshness in retail locations
  • Grow brand awareness in NYC by executing marketing efforts including in-store tastings, participating in local/mexican events, tap takeovers, etc. 


  • Present product, brand, and values to retailers and bars
  • Work closely with distribution partner sales team to see sales efforts through to delivery
  • Train, motivate, and influence managers and staff at retailers and distributors
  • Utilize data and sales information to prioritize and strategize retail sales efforts and promotions
  • Develop account action plans to maximize long term account sales
  • Identify and execute on opportunities to support retail account sales (e.g. social media, tasting events, education)
  • Supply POS materials to retail customers and distributor sales representatives
  • Provide Monopolio management with information to improve our success in NYC
  • Execute merchandising of Monopolio products both on- and off-premise
  • Manage and perform all retailer tastings and special events in NYC
  • Engage new accounts with literature and samples while keeping detailed notes of account progress
  • Develop monthly sales report and plan to execute

At a minimum, the NYC Sales Representative must have the following qualifications:

  • Live in NYC area
  • 21+ years old
  • Fluent in Spanish
  • 1-3 years of sales experience in the beer industry
  • Valid driver’s license
  • Physical ability to lift and move cases of beer frequently
  • Flexible schedule - evening and weekend sampling events, promotions, and festivals.
  • Strong work ethic and self-starting attitude
  • Outstanding interpersonal skills and team spirit
  • Excellent organization and communication skills
  • Desire to work in a fast-paced, growing company 
  • Ability to maintain professionalism during and after the consumption of alcohol


  • Competitive salary plus bonus compensation package based on your qualifications and sales success.
  • Eligible for health insurance
  • Travel & Expense budget
  • Paid vacation and holidays
  • Monopolio beer discount

If you are ready to join the Monopolio team, email your resume and a cover letter to