Chief Financial Officer / CFO

DRY Soda, Inc.

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Company Description 

DRY Soda Company creates beautifully flavored, lightly sweet sodas, made with just a handful of ingredients. Founded in Seattle in 2005 by a mother of four, DRY’s products honor the real flavors of fruit, flowers, herbs, and spices. With a commitment to simple ingredients, artistry, community, and most of all, flavor, DRY Soda Company is challenging the status quo and showing the world that not all sodas are created equal. 

DRY’s Sparkling Soda line features ten culinary-inspired flavors, sweetened with a touch of cane sugar, available in 12 oz. glass bottles, slim 12 oz. cans, four-packs, and seasonal 750 mL Celebration bottles. DRY Zero Sugar Sodas are USDA Organic and available in four bright and bubbly varieties in 12 oz. cans and 6-packs. DRY Soda Co.’s beverages are sold in thousands of stores and restaurants across North America. For more information, visit  

Primary Roles & Responsibilities 

This position, reporting to the CEO, is accountable for the administrative, financial, and risk management operations of the company, to include the development of a financial strategy, metrics tied to that strategy, and the ongoing development and monitoring of control systems designed to preserve company assets and report accurate financial results. CFO will lead the Finance team in managing the company’s financial and accounting policies, systems and processes, tax and regulatory requirements, legal matters, HR, IT, insurance, payroll systems, company controls, ongoing financial modeling and the annual business planning process. 

All efforts support DRY Soda Company’s core objectives of maximizing growth & profitability while enabling and accelerating innovation and the company vision.  


Strategy, Vision and Leadership

  • Contribute to the development of the company’s strategic goals and objectives
  • Advise on financial planning, budgeting, cash flow, investment priorities, and policy matters
  • Support the development of financial and tax strategies
  • Communicate with capital providers and continuously explore opportunities to improve the capital structure of the company
  • Lead M&A work and identify key attributes that would make future M&A targets attractive and lead due diligence for potential M&A targets

Budgeting and Financial Modeling

  • Lead the annual business plan development and budgeting process
  • Generate holistic financial models that consider all elements of the business
  • Provide ongoing financial modeling and analysis expertise
  • Monitor, control, and manage the capital budgeting and spend processes
  • Lead the financial modeling and analysis to support the development of long term strategic initiatives and business plans

Management Reporting 

  • Ensure financial management reporting tools and processes are in place to support the ongoing and future needs of the business
  • Develop and prepare a monthly Management Reporting Package
  • Provide timely and accurate analysis of budgets, financial trends and forecasts
  • Assist in preparing and facilitating the quarterly Board of Directors meeting
  • Develop regular reporting and analysis, including key metrics reports, and conduct ad hoc financial analysis as required
  • Develop and report performance measures that support the company's strategic direction

Cash and Risk Management

  • Oversee the annual insurance renewal process and ensure optimal coverage
  • Ensure appropriate legal review of contracts and solicit external legal advice as required
  • Manage ongoing banking and lender relationships for maximum efficiency
  • Develop cash flow forecasting and maintain a long-term cash forecast
  • Manage the company’s legal matters with support from outsourced legal counsel
  • Oversee the External Audit, review and analyze results and recommend for approval the Audited Financial Statements

Financial and Accounting

  • Oversee, direct, and organize the work of the accounting departmental functions, such as the AP, AR, Trade Finance, Cost Accounting, and Treasury
  • Lead full accounting cycle w/ support of Accounting Manager
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to results
  • Responsible for establishing and managing an effective, but simple standard costing system that promote reporting accurate gross profit margins
  • Ensure that effective internal controls are in place and ensure compliance with GAAP and applicable federal, state and local regulatory laws and rules for financial and tax reporting
  • Oversee the continuous improvement of Accounting and Financial Processes and the development of the team with the goal to achieve best practices and optimal output
  • Complete annual tax returns with support of outside Accounting firm and process quarterly state & local tax returns as well as annual 1099 creation

Human Resources / IT

  • Oversee employee benefit plans, with emphasis on maximizing a cost-effective benefits package
  • Provide direction and oversight to each departmental annual employee performance reviews
  • Oversee employee onboarding process from employee paperwork to new state set-up
  • Process the company semi-monthly payroll & 401(k) deposits
  • Manage Insurance Broker relationships for company benefits and insurance plans
  • Manage the company IT provider relationship including acquisition of new computers and software

Knowledge, Skills and Personal Attributes Requirements

  • Business or Accounting degree mandatory, a Master’s in Business Administration is preferred
  • CPA preferred
  • Minimum 7 years of experience in a senior management role ideally with high-growth CPG organization
  • Proven track record of success facilitating progressive organizational change and development within a growing organization
  • Strong integrated ERP systems knowledge
  • Experience working w/ QuickBooks accounting software
  • Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills
  • Strong mentoring, coaching experience to a team with diverse levels of expertise
  • Entrepreneurial team player who can multitask
  • Superior management skills; ability to influence and engage direct and indirect reports peers
  • Self-reliant, good problem solver, results oriented
  • Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical finance and administration initiatives
  • Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively
  • Ability to operate as an effective tactical as well as strategic thinker

To apply please send cover letter and resume to with CFO as the subject line.