In order to distinguish themselves within the highly competitive food and beverage space, Seattle-based investment firm Cascadia Capital must identify the right opportunities -- and get to them before their rivals do.
Today Humm Kombucha announced it had reached an agreement with the City of Roanoke, Va. for the construction of a new $10 million, 100,000 sq. ft. facility that will be the future home of the brand’s East Coast brewery.
In this Press Clips roundup, Brigham Young University brings caffeinated soft drinks back after an over 50 year hiatus, Yoko Ono sues to protect image rights for John Lennon from a Polish beverage brand, and the U.K. becomes a major consumer of coconut water.
In a presentation at BevNET Live Summer 2017, Humm Kombucha CEO Jaime Danek explained that the brand's approachable taste profile, mainstream flavors, and label design were -- and remain -- keys to its success in conventional retailers.
This week private equity investment group VMG Partners announced the close of its fourth fund at $550 million, with another $150 million available in a flex-up vehicle. The capital, said VMG Managing Director Wayne Wu, will be invested in emerging, lower middle market companies producing consumable branded goods.
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