JUST Goods, Inc.


Beverage Companies: USA


Founded by Jaden Smith in 2015 in response to spotting plastic bottles and pollution, JUST Water is disrupting the water category through the lens of sustainability from the way it sources 100% spring water from Glens Fall, NY to the carton its sold in. Each JUST water carton is 88% plant-based and is designed to leave behind a much smaller carbon footprint than bottles made entirely of plastic. The iconic blue cartons, are made of paper from certified forests and even the plastic cap is made from Brazilian sugarcane. The wide mouth makes refilling easy and the cartons are recyclable wherever carton recycling is available.

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