Premium, dairy-free creamer brand nutpods introduced a new packaging design for its shelf-stable creamers in February, a move intended to further distinguish the brand from its competitors as nutpods brings its beloved, best-selling creamers into retailers nationwide.
The specialty channel still aims to serve consumers looking for distinctive and innovative beverage products, but that category has had outsized growth -- which means its role within the channel’s commercial ecosystem is evolving.
Approaching its third anniversary, plant-based non-dairy creamer brand Nutpods is heading into 2018 with its eye on the grocery channel as the brand enlarges its brick-and-mortar footprint with 3,000 new retail accounts and new funding from past investor CircleUp.
In this edition of People Moves: Mathis Martines joins branding firm Concentric; Runa hires former Whole Foods executive to top sales post; Nutpods taps Mark Nunn as VP of sales; Maker of Wild Tonic Kombucha names Steven Siegel as CEO; Ryan Lake joins OMAC Beverage Advisors as managing director.
The most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2 liter bottles from Philadelphia, and Forbes lists its top female leaders in food.
In addition to Haggen, the company has secured grocery placements throughout the west coast, including Mother's and Town & Country markets (southern California), focusing on southern California, San Francisco, Portland and Seattle.