-audio" ).html( data );
            }
        );
</script>
<p><img class="aligncenter wp-image-221885 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20628'%3E%3C/svg%3E" alt="" width="1200" height="628" data-lazy-srcset="https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph.jpeg 1200w, https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph-480x251.jpeg 480w, https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph-1020x534.jpeg 1020w, https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph-768x402.jpeg 768w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph.jpeg" /><noscript><img class="aligncenter wp-image-221885 size-full" src="https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph.jpeg" alt="" width="1200" height="628" srcset="https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph.jpeg 1200w, https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph-480x251.jpeg 480w, https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph-1020x534.jpeg 1020w, https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2024/04/15085247/bevnet_betterbooch_update_opengraph-768x402.jpeg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript></p><p>With the winds of change at its back, and a novel new ingredient in tow, Better Booch is powering forward under a new North Star of holistic wellness via the microbiome.</p><p>As with other fermented foods and drinks, probiotics have long been one of kombucha’s primary callouts, and also, crucially, one of the simplest for consumers to understand. And for the decades in which the category was outside the mainstream, that was largely enough.</p><div id="article_ad_300x250_Lower" class="ad-container ad-width-300">
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</div><p>Upon gaining broader market traction, kombucha makers – without the ability to make further functional claims on packaging – leaned into highlighting probiotics for digestion at the expense of further exploring the drink’s broad range of benefits, said Better Booch co-founders Ashleigh and Trey Lockerbie from Los Angeles earlier this week.</p>
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<div id="native_ad_4" class="adslot native-ad" data-dfp="bevnet_native_article"></div><p>That’s changing, they noted, as the close relationship between the human microbiome and overall wellness has been extensively detailed over the past decade in scientific journals and university research, and broadly popularized through books like New York Times <a href="https://www.amazon.com/Gut-Inside-Story-Underrated-Revised/dp/1771643765/ref=sr_1_6?crid=3BPHAY3YP5LXX&amp;dib=eyJ2IjoiMSJ9.OErNGpM576xYKmkcH5bpSYb-DcEKjKEIP4gkdusPEATFgpsiMO0yMbqHbgLDfumw3JUmIJ0vuvkacheHWJoXxS52xwf7TcN1Ya263hhwRmzeaGjfSU55aT4b5gNNjVN3MGLQpWgNW4rYhAurtQ1SzSr8bRJo9X0gvCP7i0qngn0wphu-bK8kRQ0US_u7cfzoN9znkwrpENMvFNcvPEj-jzwJxRfeaKKvvfNatL-CuEG8mFdnbt51DTjHV7Rp8HY7CPV9BFHY6F7llbrGaS6dE3YwaJYmqYKMACA2SEfbOKo.QHP6aCaSBFWfrdv2871prrrgre7RarshQjZ3dVOIhSM&amp;dib_tag=se&amp;keywords=gut&amp;qid=1713184391&amp;sprefix=gu%2Caps%2C162&amp;sr=8-6" target="_blank" rel="noopener nofollow" class="external">bestseller</a> Gut and Netflix documentary <a href="https://www.netflix.com/title/81436688" target="_blank" rel="noopener nofollow" class="external">series</a> “Hack Your Health: The Secrets of Your Gut.”</p><p><is, 'delete_current_item_permissions_check' ),
					'args'                => array(
						'force'    => array(
							'type'        => 'boolean',
							'default'     => false,
							'description' => __( 'Required to be true, as users do not support trashing.' ),
						),
						'reassign' => array(
							'type'              => 'integer',
							'description'       => __( 'Reassign the deleted user\'s posts and links to this user ID.' ),
							'required'          => true,
							'sanitize_callback' => array( $this, 'check_reassign' ),
						),
					),
				),
				'schema' => array( $this, 'get_public_item_schema' ),
			)
		);
	}

	/**
	 * Checks for a valid value for the reassign parameter when deleting users.
	 *
	 * The value can be an integer, 'false', false, or ''.
	 *
	 * @since 4.7.0
	 *
	 * @param int|bool        $value   The value passed to the reassign parameter.
	 * @param WP_REST_Request $request Full details about the request.
	 * @param string          $param   The parameter that is being sanitized.
	 * @return int|bool|WP_Error
	 */
	public function check_reassign( $value, $request, $param ) {
		if ( is_numeric( $value ) ) {
			return $value;
		}

		if ( empty( $value ) || false === $value || 'false' === $value ) {
			return false;
		}

		return new WP_Error(
			'rest_invalid_param',
			__( 'Invalid user parameter(s).' ),
			array( 'status' => 400 )
		);
	}

	/**
	 * Permissions check for getting all users.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return true|WP_Error True if the request has read access, otherwise WP_Error object.
	 */
	public function get_items_permissions_check( $request ) {
		// Check if roles is specified in GET request and if user can list users.
		if ( ! empty( $request['roles'] ) && ! current_user_can( 'list_users' ) ) {
			return new WP_Error(
				'rest_user_cannot_view',
				__( 'Sorry, you are not allowed to filter users by role.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		// Check if capabilities is specified in GET request and if user can list users.
		if ( ! empty( $request['capabilities'] ) && ! current_user_can( 'list_users' ) ) {
			return new WP_Error(
				'rest_user_cannot_view',
				__( 'Sorry, you are not allowed to filter users by capability.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		if ( 'edit' === $request['context'] && ! current_user_can( 'list_users' ) ) {
			return new WP_Error(
				'rest_forbidden_context',
				__( 'Sorry, you are not allowed to edit users.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		if ( in_array( $request['orderby'], array( 'email', 'registered_date' ), true ) && ! current_user_can( 'list_users' ) ) {
			return new WP_Error(
				'rest_forbidden_orderby',
				__( 'Sorry, you are not allowed to order users by this parameter.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		if ( 'authors' === $request['who'] ) {
			$types = get_post_types( array( 'show_in_rest' => true ), 'objects' );

			foreach ( $types as $type ) {
				if ( post_type_supports( $type->name, 'author' )
					&& current_user_can( $type->cap->edit_posts ) ) {
					return true;
				}
			}

			return new WP_Error(
				'rest_forbidden_who',
				__( 'Sorry, you are not allowed to query users by this parameter.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		return true;
	}

	/**
	 * Retrieves all users.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function get_items( $request ) {

		// Retrieve the list of registered collection query parameters.
		$registered = $this->get_collection_params();

		/*
		 * This array defines mappings between public API query parameters whose
		 * values are accepted as-passed, and their internal WP_Query parameter
		 * name equivalents (some are the same). Only values which are also
		 * present in $registered will be set.
		 */
		$parameter_mappings = array(
			'exclude'      => 'exclude',
			'include'      => 'include',
			'order'        => 'order',
			'per_page'     => 'number',
			'search'       => 'search',
			'roles'        => 'role__in',
			'capabilities' => 'capability__in',
			'slug'         => 'nicename__in',
		);

		$prepared_args = array();

		/*
		 * For each known parameter which is both registered and present in the request,
		 * set the parameter's value on the query $prepared_args.
		 */
		foreach ( $parameter_mappings as $api_param => $wp_param ) {
			if ( isset( $registered[ $api_param ], $request[ $api_param ] ) ) {
				$prepared_args[ $wp_param ] = $request[ $api_param ];
			}
		}

		if ( isset( $registered['offset'] ) && ! empty( $request['offset'] ) ) {
			$prepared_args['offset'] = $request['offset'];
		} else {
			$prepared_args['offset'] = ( $request['page'] - 1 ) * $prepared_args['number'];
		}

		if ( isset( $registered['orderby'] ) ) {
			$orderby_possibles        = array(
				'id'              => 'ID',
				'include'         => 'include',
				'name'            => 'display_name',
				'registered_date' => 'registered',
				'slug'            => 'user_nicename',
				'include_slugs'   => 'nicename__in',
				'email'           => 'user_email',
				'url'             => 'user_url',
			);
			$prepared_args['orderby'] = $orderby_possibles[ $request['orderby'] ];
		}

		if ( isset( $registered['who'] ) && ! empty( $request['who'] ) && 'authors' === $request['who'] ) {
			$prepared_args['who'] = 'authors';
		} elseif ( ! current_user_can( 'list_users' ) ) {
			$prepared_args['has_published_posts'] = get_post_types( array( 'show_in_rest' => true ), 'names' );
		}

		if ( ! empty( $request['has_published_posts'] ) ) {
			$prepared_args['has_published_posts'] = ( true === $request['has_published_posts'] )
				? get_post_types( array( 'show_in_rest' => true ), 'names' )
				: (array) $request['has_published_posts'];
		}

		if ( ! empty( $prepared_args['search'] ) ) {
			if ( ! current_user_can( 'list_users' ) ) {
				$prepared_args['search_columns'] = array( 'ID', 'user_login', 'user_nicename', 'display_name' );
			}
			$prepared_args['search'] = '*' . $prepared_args['search'] . '*';
		}
		/**
		 * Filters WP_User_Query arguments when querying users via the REST API.
		 *
		 * @link https://developer.wordpress.org/reference/classes/wp_user_query/
		 *
		 * @since 4.7.0
		 *
		 * @param array           $prepared_args Array of arguments for WP_User_Query.
		 * @param WP_REST_Request $request       The REST API request.
		 */
		$prepared_args = apply_filters( 'rest_user_query', $prepared_args, $request );

		$query = new WP_User_Query( $prepared_args );

		$users = array();

		foreach ( $query->results as $user ) {
			if ( 'edit' === $request['context'] && ! current_user_can( 'edit_user', $user->ID ) ) {
				continue;
			}

			$data    = $this->prepare_item_for_response( $user, $request );
			$users[] = $this->prepare_response_for_collection( $data );
		}

		$response = rest_ensure_response( $users );

		// Store pagination values for headers then unset for count query.
		$per_page = (int) $prepared_args['number'];
		$page     = ceil( ( ( (int) $prepared_args['offset'] ) / $per_page ) + 1 );

		$prepared_args['fields'] = 'ID';

		$total_users = $query->get_total();

		if ( $total_users < 1 ) {
			// Out-of-bounds, run the query again without LIMIT for total count.
			unset( $prepared_args['number'], $prepared_args['offset'] );
			$count_query = new WP_User_Query( $prepared_args );
			$total_users = $count_query->get_total();
		}

		$response->header( 'X-WP-Total', (int) $total_users );

		$max_pages = ceil( $total_users / $per_page );

		$response->header( 'X-WP-TotalPages', (int) $max_pages );

		$base = add_query_arg( urlencode_deep( $request->get_query_params() ), rest_url( sprintf( '%s/%s', $this->namespace, $this->rest_base ) ) );
		if ( $page > 1 ) {
			$prev_page = $page - 1;

			if ( $prev_page > $max_pages ) {
				$prev_page = $max_pages;
			}

			$prev_link = add_query_arg( 'page', $prev_page, $base );
			$response->link_header( 'prev', $prev_link );
		}
		if ( $max_pages > $page ) {
			$next_page = $page + 1;
			$next_link = add_query_arg( 'page', $next_page, $base );

			$response->link_header( 'next', $next_link );
		}

		return $response;
	}

	/**
	 * Get the user, if the ID is valid.
	 *
	 * @since 4.7.2
	 *
	 * @param int $id Supplied ID.
	 * @return WP_User|WP_Error True if ID is valid, WP_Error otherwise.
	 */
	protected function get_user( $id ) {
		$error = new WP_Error(
			'rest_user_invalid_id',
			__( 'Invalid user ID.' ),
			array( 'status' => 404 )
		);

		if ( (int) $id <= 0 ) {
			return $error;
		}

		$user = get_userdata( (int) $id );
		if ( empty( $user ) || ! $user->exists() ) {
			return $error;
		}

		if ( is_multisite() && ! is_user_member_of_blog( $user->ID ) ) {
			return $error;
		}

		return $user;
	}

	/**
	 * Checks if a given request has access to read a user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return true|WP_Error True if the request has read access for the item, otherwise WP_Error object.
	 */
	public function get_item_permissions_check( $request ) {
		$user = $this->get_user( $request['id'] );
		if ( is_wp_error( $user ) ) {
			return $user;
		}

		$types = get_post_types( array( 'show_in_rest' => true ), 'names' );

		if ( get_current_user_id() === $user->ID ) {
			return true;
		}

		if ( 'edit' === $request['context'] && ! current_user_can( 'edit_user', $user->ID ) ) {
			return new WP_Error(
				'rest_forbidden_context',
				__( 'Sorry, you are not allowed to edit this user.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		if ( ! current_user_can( 'edit_user', $user->ID ) && ! current_user_can( 'list_users' ) && ! count_user_posts( $user->ID, $types ) ) {
			return new WP_Error(
				'rest_user_cannot_view',
				__( 'Sorry, you are not allowed to list users.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		return true;
	}

	/**
	 * Retrieves a single user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function get_item( $request ) {
		$user = $this->get_user( $request['id'] );
		if ( is_wp_error( $user ) ) {
			return $user;
		}

		$user     = $this->prepare_item_for_response( $user, $request );
		$response = rest_ensure_response( $user );

		return $response;
	}

	/**
	 * Retrieves the current user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function get_current_item( $request ) {
		$current_user_id = get_current_user_id();

		if ( empty( $current_user_id ) ) {
			return new WP_Error(
				'rest_not_logged_in',
				__( 'You are not currently logged in.' ),
				array( 'status' => 401 )
			);
		}

		$user     = wp_get_current_user();
		$response = $this->prepare_item_for_response( $user, $request );
		$response = rest_ensure_response( $response );

		return $response;
	}

	/**
	 * Checks if a given request has access create users.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return true|WP_Error True if the request has access to create items, WP_Error object otherwise.
	 */
	public function create_item_permissions_check( $request ) {

		if ( ! current_user_can( 'create_users' ) ) {
			return new WP_Error(
				'rest_cannot_create_user',
				__( 'Sorry, you are not allowed to create new users.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		return true;
	}

	/**
	 * Creates a single user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function create_item( $request ) {
		if ( ! empty( $request['id'] ) ) {
			return new WP_Error(
				'rest_user_exists',
				__( 'Cannot create existing user.' ),
				array( 'status' => 400 )
			);
		}

		$schema = $this->get_item_schema();

		if ( ! empty( $request['roles'] ) && ! empty( $schema['properties']['roles'] ) ) {
			$check_permission = $this->check_role_update( $request['id'], $request['roles'] );

			if ( is_wp_error( $check_permission ) ) {
				return $check_permission;
			}
		}

		$user = $this->prepare_item_for_database( $request );

		if ( is_multisite() ) {
			$ret = wpmu_validate_user_signup( $user->user_login, $user->user_email );

			if ( is_wp_error( $ret['errors'] ) && $ret['errors']->has_errors() ) {
				$error = new WP_Error(
					'rest_invalid_param',
					__( 'Invalid user parameter(s).' ),
					array( 'status' => 400 )
				);

				foreach ( $ret['errors']->errors as $code => $messages ) {
					foreach ( $messages as $message ) {
						$error->add( $code, $message );
					}

					$error_data = $error->get_error_data( $code );

					if ( $error_data ) {
						$error->add_data( $error_data, $code );
					}
				}
				return $error;
			}
		}

		if ( is_multisite() ) {
			$user_id = wpmu_create_user( $user->user_login, $user->user_pass, $user->user_email );

			if ( ! $user_id ) {
				return new WP_Error(
					'rest_user_create',
					__( 'Error creating new user.' ),
					array( 'status' => 500 )
				);
			}

			$user->ID = $user_id;
			$user_id  = wp_update_user( wp_slash( (array) $user ) );

			if ( is_wp_error( $user_id ) ) {
				return $user_id;
			}

			$result = add_user_to_blog( get_site()->id, $user_id, '' );
			if ( is_wp_error( $result ) ) {
				return $result;
			}
		} else {
			$user_id = wp_insert_user( wp_slash( (array) $user ) );

			if ( is_wp_error( $user_id ) ) {
				return $user_id;
			}
		}

		$user = get_user_by( 'id', $user_id );

		/**
		 * Fires immediately after a user is created or updated via the REST API.
		 *
		 * @since 4.7.0
		 *
		 * @param WP_User         $user     Inserted or updated user object.
		 * @param WP_REST_Request $request  Request object.
		 * @param bool            $creating True when creating a user, false when updating.
		 */
		do_action( 'rest_insert_user', $user, $request, true );

		if ( ! empty( $request['roles'] ) && ! empty( $schema['properties']['roles'] ) ) {
			array_map( array( $user, 'add_role' ), $request['roles'] );
		}

		if ( ! empty( $schema['properties']['meta'] ) && isset( $request['meta'] ) ) {
			$meta_update = $this->meta->update_value( $request['meta'], $user_id );

			if ( is_wp_error( $meta_update ) ) {
				return $meta_update;
			}
		}

		$user          = get_user_by( 'id', $user_id );
		$fields_update = $this->update_additional_fields_for_object( $user, $request );

		if ( is_wp_error( $fields_update ) ) {
			return $fields_update;
		}

		$request->set_param( 'context', 'edit' );

		/**
		 * Fires after a user is completely created or updated via the REST API.
		 *
		 * @since 5.0.0
		 *
		 * @param WP_User         $user     Inserted or updated user object.
		 * @param WP_REST_Request $request  Request object.
		 * @param bool            $creating True when creating a user, false when updating.
		 */
		do_action( 'rest_after_insert_user', $user, $request, true );

		$response = $this->prepare_item_for_response( $user, $request );
		$response = rest_ensure_response( $response );

		$response->set_status( 201 );
		$response->header( 'Location', rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $user_id ) ) );

		return $response;
	}

	/**
	 * Checks if a given request has access to update a user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return true|WP_Error True if the request has access to update the item, WP_Error object otherwise.
	 */
	public function update_item_permissions_check( $request ) {
		$user = $this->get_user( $request['id'] );
		if ( is_wp_error( $user ) ) {
			return $user;
		}

		if ( ! empty( $request['roles'] ) ) {
			if ( ! current_user_can( 'promote_user', $user->ID ) ) {
				return new WP_Error(
					'rest_cannot_edit_roles',
					__( 'Sorry, you are not allowed to edit roles of this user.' ),
					array( 'status' => rest_authorization_required_code() )
				);
			}

			$request_params = array_keys( $request->get_params() );
			sort( $request_params );
			// If only 'id' and 'roles' are specified (we are only trying to
			// edit roles), then only the 'promote_user' cap is required.
			if ( array( 'id', 'roles' ) === $request_params ) {
				return true;
			}
		}

		if ( ! current_user_can( 'edit_user', $user->ID ) ) {
			return new WP_Error(
				'rest_cannot_edit',
				__( 'Sorry, you are not allowed to edit this user.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		return true;
	}

	/**
	 * Updates a single user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function update_item( $request ) {
		$user = $this->get_user( $request['id'] );
		if ( is_wp_error( $user ) ) {
			return $user;
		}

		$id = $user->ID;

		if ( ! $user ) {
			return new WP_Error(
				'rest_user_invalid_id',
				__( 'Invalid user ID.' ),
				array( 'status' => 404 )
			);
		}

		$owner_id = email_exists( $request['email'] );

		if ( $owner_id && $owner_id !== $id ) {
			return new WP_Error(
				'rest_user_invalid_email',
				__( 'Invalid email address.' ),
				array( 'status' => 400 )
			);
		}

		if ( ! empty( $request['username'] ) && $request['username'] !== $user->user_login ) {
			return new WP_Error(
				'rest_user_invalid_argument',
				__( "Username isn't editable." ),
				array( 'status' => 400 )
			);
		}

		if ( ! empty( $request['slug'] ) && $request['slug'] !== $user->user_nicename && get_user_by( 'slug', $request['slug'] ) ) {
			return new WP_Error(
				'rest_user_invalid_slug',
				__( 'Invalid slug.' ),
				array( 'status' => 400 )
			);
		}

		if ( ! empty( $request['roles'] ) ) {
			$check_permission = $this->check_role_update( $id, $request['roles'] );

			if ( is_wp_error( $check_permission ) ) {
				return $check_permission;
			}
		}

		$user = $this->prepare_item_for_database( $request );

		// Ensure we're operating on the same user we already checked.
		$user->ID = $id;

		$user_id = wp_update_user( wp_slash( (array) $user ) );

		if ( is_wp_error( $user_id ) ) {
			return $user_id;
		}

		$user = get_user_by( 'id', $user_id );

		/** This action is documented in wp-includes/rest-api/endpoints/class-wp-rest-users-controller.php */
		do_action( 'rest_insert_user', $user, $request, false );

		if ( ! empty( $request['roles'] ) ) {
			array_map( array( $user, 'add_role' ), $request['roles'] );
		}

		$schema = $this->get_item_schema();

		if ( ! empty( $schema['properties']['meta'] ) && isset( $request['meta'] ) ) {
			$meta_update = $this->meta->update_value( $request['meta'], $id );

			if ( is_wp_error( $meta_update ) ) {
				return $meta_update;
			}
		}

		$user          = get_user_by( 'id', $user_id );
		$fields_update = $this->update_additional_fields_for_object( $user, $request );

		if ( is_wp_error( $fields_update ) ) {
			return $fields_update;
		}

		$request->set_param( 'context', 'edit' );

		/** This action is documented in wp-includes/rest-api/endpoints/class-wp-rest-users-controller.php */
		do_action( 'rest_after_insert_user', $user, $request, false );

		$response = $this->prepare_item_for_response( $user, $request );
		$response = rest_ensure_response( $response );

		return $response;
	}

	/**
	 * Checks if a given request has access to update the current user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return true|WP_Error True if the request has access to update the item, WP_Error object otherwise.
	 */
	public function update_current_item_permissions_check( $request ) {
		$request['id'] = get_current_user_id();

		return $this->update_item_permissions_check( $request );
	}

	/**
	 * Updates the current user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function update_current_item( $request ) {
		$request['id'] = get_current_user_id();

		return $this->update_item( $request );
	}

	/**
	 * Checks if a given request has access delete a user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return true|WP_Error True if the request has access to delete the item, WP_Error object otherwise.
	 */
	public function delete_item_permissions_check( $request ) {
		$user = $this->get_user( $request['id'] );
		if ( is_wp_error( $user ) ) {
			return $user;
		}

		if ( ! current_user_can( 'delete_user', $user->ID ) ) {
			return new WP_Error(
				'rest_user_cannot_delete',
				__( 'Sorry, you are not allowed to delete this user.' ),
				array( 'status' => rest_authorization_required_code() )
			);
		}

		return true;
	}

	/**
	 * Deletes a single user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function delete_item( $request ) {
		// We don't support delete requests in multisite.
		if ( is_multisite() ) {
			return new WP_Error(
				'rest_cannot_delete',
				__( 'The user cannot be deleted.' ),
				array( 'status' => 501 )
			);
		}

		$user = $this->get_user( $request['id'] );

		if ( is_wp_error( $user ) ) {
			return $user;
		}

		$id       = $user->ID;
		$reassign = false === $request['reassign'] ? null : absint( $request['reassign'] );
		$force    = isset( $request['force'] ) ? (bool) $request['force'] : false;

		// We don't support trashing for users.
		if ( ! $force ) {
			return new WP_Error(
				'rest_trash_not_supported',
				/* translators: %s: force=true */
				sprintf( __( "Users do not support trashing. Set '%s' to delete." ), 'force=true' ),
				array( 'status' => 501 )
			);
		}

		if ( ! empty( $reassign ) ) {
			if ( $reassign === $id || ! get_userdata( $reassign ) ) {
				return new WP_Error(
					'rest_user_invalid_reassign',
					__( 'Invalid user ID for reassignment.' ),
					array( 'status' => 400 )
				);
			}
		}

		$request->set_param( 'context', 'edit' );

		$previous = $this->prepare_item_for_response( $user, $request );

		// Include user admin functions to get access to wp_delete_user().
		require_once ABSPATH . 'wp-admin/includes/user.php';

		$result = wp_delete_user( $id, $reassign );

		if ( ! $result ) {
			return new WP_Error(
				'rest_cannot_delete',
				__( 'The user cannot be deleted.' ),
				array( 'status' => 500 )
			);
		}

		$response = new WP_REST_Response();
		$response->set_data(
			array(
				'deleted'  => true,
				'previous' => $previous->get_data(),
			)
		);

		/**
		 * Fires immediately after a user is deleted via the REST API.
		 *
		 * @since 4.7.0
		 *
		 * @param WP_User          $user     The user data.
		 * @param WP_REST_Response $response The response returned from the API.
		 * @param WP_REST_Request  $request  The request sent to the API.
		 */
		do_action( 'rest_delete_user', $user, $response, $request );

		return $response;
	}

	/**
	 * Checks if a given request has access to delete the current user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return true|WP_Error True if the request has access to delete the item, WP_Error object otherwise.
	 */
	public function delete_current_item_permissions_check( $request ) {
		$request['id'] = get_current_user_id();

		return $this->delete_item_permissions_check( $request );
	}

	/**
	 * Deletes the current user.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Full details about the request.
	 * @return WP_REST_Response|WP_Error Response object on success, or WP_Error object on failure.
	 */
	public function delete_current_item( $request ) {
		$request['id'] = get_current_user_id();

		return $this->delete_item( $request );
	}

	/**
	 * Prepares a single user output for response.
	 *
	 * @since 4.7.0
	 * @since 5.9.0 Renamed `$user` to `$item` to match parent class for PHP 8 named parameter support.
	 *
	 * @param WP_User         $item    User object.
	 * @param WP_REST_Request $request Request object.
	 * @return WP_REST_Response Response object.
	 */
	public function prepare_item_for_response( $item, $request ) {
		// Restores the more descriptive, specific name for use within this method.
		$user   = $item;
		$data   = array();
		$fields = $this->get_fields_for_response( $request );

		if ( in_array( 'id', $fields, true ) ) {
			$data['id'] = $user->ID;
		}

		if ( in_array( 'username', $fields, true ) ) {
			$data['username'] = $user->user_login;
		}

		if ( in_array( 'name', $fields, true ) ) {
			$data['name'] = $user->display_name;
		}

		if ( in_array( 'first_name', $fields, true ) ) {
			$data['first_name'] = $user->first_name;
		}

		if ( in_array( 'last_name', $fields, true ) ) {
			$data['last_name'] = $user->last_name;
		}

		if ( in_array( 'email', $fields, true ) ) {
			$data['email'] = $user->user_email;
		}

		if ( in_array( 'url', $fields, true ) ) {
			$data['url'] = $user->user_url;
		}

		if ( in_array( 'description', $fields, true ) ) {
			$data['description'] = $user->description;
		}

		if ( in_array( 'link', $fields, true ) ) {
			$data['link'] = get_author_posts_url( $user->ID, $user->user_nicename );
		}

		if ( in_array( 'locale', $fields, true ) ) {
			$data['locale'] = get_user_locale( $user );
		}

		if ( in_array( 'nickname', $fields, true ) ) {
			$data['nickname'] = $user->nickname;
		}

		if ( in_array( 'slug', $fields, true ) ) {
			$data['slug'] = $user->user_nicename;
		}

		if ( in_array( 'roles', $fields, true ) && ( current_user_can( 'list_users' ) || current_user_can( 'edit_user', $user->ID ) ) ) {
			// Defensively call array_values() to ensure an array is returned.
			$data['roles'] = array_values( $user->roles );
		}

		if ( in_array( 'registered_date', $fields, true ) ) {
			$data['registered_date'] = gmdate( 'c', strtotime( $user->user_registered ) );
		}

		if ( in_array( 'capabilities', $fields, true ) ) {
			$data['capabilities'] = (object) $user->allcaps;
		}

		if ( in_array( 'extra_capabilities', $fields, true ) ) {
			$data['extra_capabilities'] = (object) $user->caps;
		}

		if ( in_array( 'avatar_urls', $fields, true ) ) {
			$data['avatar_urls'] = rest_get_avatar_urls( $user );
		}

		if ( in_array( 'meta', $fields, true ) ) {
			$data['meta'] = $this->meta->get_value( $user->ID, $request );
		}

		$context = ! empty( $request['context'] ) ? $request['context'] : 'embed';

		$data = $this->add_additional_fields_to_object( $data, $request );
		$data = $this->filter_response_by_context( $data, $context );

		// Wrap the data in a response object.
		$response = rest_ensure_response( $data );

		$response->add_links( $this->prepare_links( $user ) );

		/**
		 * Filters user data returned from the REST API.
		 *
		 * @since 4.7.0
		 *
		 * @param WP_REST_Response $response The response object.
		 * @param WP_User          $user     User object used to create response.
		 * @param WP_REST_Request  $request  Request object.
		 */
		return apply_filters( 'rest_prepare_user', $response, $user, $request );
	}

	/**
	 * Prepares links for the user request.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_User $user User object.
	 * @return array Links for the given user.
	 */
	protected function prepare_links( $user ) {
		$links = array(
			'self'       => array(
				'href' => rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $user->ID ) ),
			),
			'collection' => array(
				'href' => rest_url( sprintf( '%s/%s', $this->namespace, $this->rest_base ) ),
			),
		);

		return $links;
	}

	/**
	 * Prepares a single user for creation or update.
	 *
	 * @since 4.7.0
	 *
	 * @param WP_REST_Request $request Request object.
	 * @return object User object.
	 */
	protected function prepare_item_for_database( $request ) {
		$prepared_user = new stdClass;

		$schema = $this->get_item_schema();

		// Required arguments.
		if ( isset( $request['email'] ) && ! empty( $schema['properties']['email'] ) ) {
			$prepared_user->user_email = $request['email'];
		}

		if ( isset( $request['username'] ) && ! empty( $schema['properties']['username'] ) ) {
			$prepared_user->user_login = $request['username'];
		}

		if ( isset( $request['password'] ) && ! empty( $schema['properties']['password'] ) ) {
			$prepared_user->user_pass = $request['password'];
		}

		// Optional arguments.
		if ( isset( $request['id'] ) ) {
			$prepared_user->ID = absint( $request['id'] );
		}

		if ( isset( $request['name'] ) && ! empty( $schema['properties']['name'] ) ) {
			$prepared_user->display_name = $request['name'];
		}

		if ( isset( $request['first_name'] ) && ! empty( $schema['properties']['first_name'] ) ) {
			$prepared_user->first_name = $request['first_name'];
		}

		if ( isset( $request['last_name'] ) && ! empty( $schema['properties']['last_name'] ) ) {
			$prepared_user->last_name = $request['last_name'];
		}

		if ( isset( $request['nickname'] ) && ! empty( $schema['properties']['nickname'] ) ) {
			$prepared_user->nickname = $request['nickname'];
		}

		if ( isset( $request['slug'] ) && ! empty( $schema['properties']['slug'] ) ) {
			$prepared_user->user_nicename = $request['slug'];
		}

		if ( isset( $request['description'] ) && ! empty( $schema['properties']['description'] ) ) {
			$prepared_user->description = $request['description'];
		}

		if ( isset( $request['url'] ) && ! empty( $schema['properties']['url'] ) ) {
			$prepared_user->user_url = $request['url'];
		}

		if ( isset( $request['locale'] ) && ! empty( $schema['properties']['locale'] ) ) {
			$prepared_user->locale = $request['locale'];
		}

		// Setting roles will be handled outside of this function.
		if ( isset( $request['roles'] ) ) {
			$prepared_user->role = false;
		}

		/**
		 * Filters user data before insertion via the REST API.
		 *
		 * @since 4.7.0
		 *
		 * @param object          $prepared_user User object.
		 * @param WP_REST_Request $request       Request object.
		 */
		return apply_filters( 'rest_pre_insert_user', $prepared_user, $request );
	}

	/**
	 * Determines if the current user is allowed to make the desired roles change.
	 *
	 * @since 4.7.0
	 *
	 * @global WP_Roles $wp_roles WordPress role management object.
	 *
	 * @param int   $user_id User ID.
	 * @param array $roles   New user roles.
	 * @return true|WP_Error True if the current user is allowed to make the role change,
	 *                       otherwise a WP_Error object.
	 */
	protected function check_role_update( $user_id, $roles ) {
		global $wp_roles;

		foreach ( $roles as $role ) {

			if ( ! isset( $wp_roles->role_objects[ $role ] ) ) {
				return new WP_Error(
					'rest_user_invalid_role',
					/* translators: %s: Role key. */
					sprintf( __( 'The role %s does not exist.' ), $role ),
					array( 'status' => 400 )
				);
			}

			$potential_role = $wp_roles->role_objects[ $role ];

			/*
			 * Don't let anyone with 'edit_users' (admins) edit their own role to something without it.
			 * Multisite super admins can freely edit their blog roles -- they possess all caps.
			 */
			if ( ! ( is_multisite()
				&& current_user_can( 'manage_sites' ) )
				&& get_current_user_id() === $user_id
				&& ! $potential_role->has_cap( 'edit_users' )
			) {
				return new WP_Error(
					'rest_user_invalid_role',
					__( 'Sorry, you are not allowed to give users that role.' ),
					array( 'status' => rest_authorization_required_code() )
				);
			}

			// Include user admin functions to get access to get_editable_roles().
			require_once ABSPATH . 'wp-admin/includes/user.php';

			// The new role must be editable by the logged-in user.
			$editable_roles = get_editable_roles();

			if ( empty( $editable_roles[ $role ] ) ) {
				return new WP_Error(
					'rest_user_invalid_role',
					__( 'Sorry, you are not allowed to give users that role.' ),
					array( 'status' => 403 )
				);
			}
		}

		return true;
	}

	/**
	 * Check a username for the REST API.
	 *
	 * Performs a couple of checks like edit_user() in wp-admin/includes/user.php.
	 *
	 * @since 4.7.0
	 *
	 * @param string          $value   The username submitted in the request.
	 * @param WP_REST_Request $request Full details about the request.
	 * @param string          $param   The parameter name.
	 * @return string|WP_Error The sanitized username, if valid, otherwise an error.
	 */
	public function check_username( $value, $request, $param ) {
		$username = (string) $value;

		if ( ! validate_username( $username ) ) {
			return new WP_Error(
				'rest_user_invalid_username',
				__( 'This username is invalid because it uses illegal characters. Please enter a valid username.' ),
				array( 'status' => 400 )
			);
		}

		/** This filter is documented in wp-includes/user.php */
		$illegal_logins = (array) apply_filters( 'illegal_user_logins', array() );

		if ( in_array( strtolower( $username ), array_map( 'strtolower', $illegal_logins ), true ) ) {
			return new WP_Error(
				'rest_user_invalid_username',
				__( 'Sorry, that username is not allowed.' ),
				array( 'status' => 400 )
			);
		}

		return $username;
	}

	/**
	 * Check a user password for the REST API.
	 *
	 * Performs a couple of checks like edit_user() in wp-admin/includes/user.php.
	 *
	 * @since 4.7.0
	 *
	 * @param string          $value   The password submitted in the request.
	 * @param WP_REST_Request $request Full details about the request.
	 * @param string          $param   The parameter name.
	 * @return string|WP_Error The sanitized password, if valid, otherwise an error.
	 */
	public function check_user_password( $value, $request, $param ) {
		$password = (string) $value;

		if ( empty( $password ) ) {
			return new WP_Error(
				'rest_user_invalid_password',
				__( 'Passwords cannot be empty.' ),
				array( 'status' => 400 )
			);
		}

		if ( false !== strpos( $password, '\\' ) ) {
			return new WP_Error(
				'rest_user_invalid_password',
				sprintf(
					/* translators: %s: The '\' character. */
					__( 'Passwords cannot contain the "%s" character.' ),
					'\\'
				),
				array( 'status' => 400 )
			);
		}

		return $password;
	}

	/**
	 * Retrieves the user's schema, conforming to JSON Schema.
	 *
	 * @since 4.7.0
	 *
	 * @return array Item schema data.
	 */
	public function get_item_schema() {
		if ( $this->schema ) {
			return $this->add_additional_fields_schema( $this->schema );
		}

		$schema = array(
			'$schema'    => 'http://json-schema.org/draft-04/schema#',
			'title'      => 'user',
			'type'       => 'object',
			'properties' => array(
				'id'                 => array(
					'description' => __( 'Unique identifier for the user.' ),
					'type'        => 'integer',
					'context'     => array( 'embed', 'view', 'edit' ),
					'readonly'    => true,
				),
				'username'           => array(
					'description' => __( 'Login name for the user.' ),
					'type'        => 'string',
					'context'     => array( 'edit' ),
					'required'    => true,
					'arg_options' => array(
						'sanitize_callback' => array( $this, 'check_username' ),
					),
				),
				'name'               => array(
					'description' => __( 'Display name for the user.' ),
					'type'        => 'string',
					'context'     => array( 'embed', 'view', 'edit' ),
					'arg_options' => array(
						'sanitize_callback' => 'sanitize_text_field',
					),
				),
				'first_name'         => array(
					'description' => __( 'First name for the user.' ),
					'type'        => 'string',
					'context'     => array( 'edit' ),
					'arg_options' => array(
						'sanitize_callback' => 'sanitize_text_field',
					),
				),
				'last_name'          => array(
					'description' => __( 'Last name for the user.' ),
					'type'        => 'string',
					'context'     => array( 'edit' ),
					'arg_options' => array(
						'sanitize_callback' => 'sanitize_text_field',
					),
				),
				'email'              => array(
					'description' => __( 'The email address for the user.' ),
					'type'        => 'string',
					'format'      => 'email',
					'context'     => array( 'edit' ),
					'required'    => true,
				),
				'url'                => array(
					'description' => __( 'URL of the user.' ),
					'type'        => 'string',
					'format'      => 'uri',
					'context'     => array( 'embed', 'view', 'edit' ),
				),
				'description'        => array(
					'description' => __( 'Description of the user.' ),
					'type'        => 'string',
					'context'     => array( 'embed', 'view', 'edit' ),
				),
				'link'               => array(
					'description' => __( 'Author URL of the user.' ),
					'type'        => 'string',
					'format'      => 'uri',
					'context'     => array( 'embed', 'view', 'edit' ),
					'readonly'    => true,
				),
				'locale'             => array(
					'description' => __( 'Locale for the user.' ),
					'type'        => 'string',
					'enum'        => array_merge( array( '', 'en_US' ), get_available_languages() ),
					'context'     => array( 'edit' ),
				),
				'nickname'           => array(
					'description' => __( 'The nickname for the user.' ),
					'type'        => 'string',
					'context'     => array( 'edit' ),
					'arg_options' => array(
						'sanitize_callback' => 'sanitize_text_field',
					),
				),
				'slug'               => array(
					'description' => __( 'An alphanumeric identifier for the user.' ),
					'type'        => 'string',
					'context'     => array( 'embed', 'view', 'edit' ),
					'arg_options' => array(
						'sanitize_callback' => array( $this, 'sanitize_slug' ),
					),
				),
				'registered_date'    => array(
					'description' => __( 'Registration date for the user.' ),
					'type'        => 'string',
					'format'      => 'date-time',
					'context'     => array( 'edit' ),
					'readonly'    => true,
				),
				'roles'              => array(
					'description' => __( 'Roles assigned to the user.' ),
					'type'        => 'array',
					'items'       => array(
						'type' => 'string',
					),
					'context'     => array( 'edit' ),
				),
				'password'           => array(
					'description' => __( 'Password for the user (never included).' ),
					'type'        => 'string',
					'context'     => array(), // Password is never displayed.
					'required'    => true,
					'arg_options' => array(
						'sanitize_callback' => array( $this, 'check_user_password' ),
					),
				),
				'capabilities'       => array(
					'description' => __( 'All capabilities assigned to the user.' ),
					'type'        => 'object',
					'context'     => array( 'edit' ),
					'readonly'    => true,
				),
				'extra_capabilities' => array(
					'description' => __( 'Any extra capabilities assigned to the user.' ),
					'type'        => 'object',
					'context'     => array( 'edit' ),
					'readonly'    => true,
				),
			),
		);

		if ( get_option( 'show_avatars' ) ) {
			$avatar_properties = array();

			$avatar_sizes = rest_get_avatar_sizes();

			foreach ( $avatar_sizes as $size ) {
				$avatar_properties[ $size ] = array(
					/* translators: %d: Avatar image size in pixels. */
					'description' => sprintf( __( 'Avatar URL with image size of %d pixels.' ), $size ),
					'type'        => 'string',
					'format'      => 'uri',
					'context'     => array( 'embed', 'view', 'edit' ),
				);
			}

			$schema['properties']['avatar_urls'] = array(
				'description' => __( 'Avatar URLs for the user.' ),
				'type'        => 'object',
				'context'     => array( 'embed', 'view', 'edit' ),
				'readonly'    => true,
				'properties'  => $avatar_properties,
			);
		}

		$schema['properties']['meta'] = $this->meta->get_field_schema();

		$this->schema = $schema;

		return $this->add_additional_fields_schema( $this->schema );
	}

	/**
	 * Retrieves the query params for collections.
	 *
	 * @since 4.7.0
	 *
	 * @return array Collection parameters.
	 */
	public function get_collection_params() {
		$query_params = parent::get_collection_params();

		$query_params['context']['default'] = 'view';

		$query_params['exclude'] = array(
			'description' => __( 'Ensure result set excludes specific IDs.' ),
			'type'        => 'array',
			'items'       => array(
				'type' => 'integer',
			),
			'default'     => array(),
		);

		$query_params['include'] = array(
			'description' => __( 'Limit result set to specific IDs.' ),
			'type'        => 'array',
			'items'       => array(
				'type' => 'integer',
			),
			'default'     => array(),
		);

		$query_params['offset'] = array(
			'description' => __( 'Offset the result set by a specific number of items.' ),
			'type'        => 'integer',
		);

		$query_params['order'] = array(
			'default'     => 'asc',
			'description' => __( 'Order sort attribute ascending or descending.' ),
			'enum'        => array( 'asc', 'desc' ),
			'type'        => 'string',
		);

		$query_params['orderby'] = array(
			'default'     => 'name',
			'description' => __( 'Sort collection by user attribute.' ),
			'enum'        => array(
				'id',
				'include',
				'name',
				'registered_date',
				'slug',
				'include_slugs',
				'email',
				'url',
			),
			'type'        => 'string',
		);

		$query_params['slug'] = array(
			'description' => __( 'Limit result set to users with one or more specific slugs.' ),
			'type'        => 'array',
			'items'       => array(
				'type' => 'string',
			),
		);

		$query_params['roles'] = array(
			'description' => __( 'Limit result set to users matching at least one specific role provided. Accepts csv list or single role.' ),
			'type'        => 'array',
			'items'       => array(
				'type' => 'string',
			),
		);

		$query_params['capabilities'] = array(
			'description' => __( 'Limit result set to users matching at least one specific capability provided. Accepts csv list or single capability.' ),
			'type'        => 'array',
			'items'       => array(
				'type' => 'string',
			),
		);

		$query_params['who'] = array(
			'description' => __( 'Limit result set to users who are considered authors.' ),
			'type'        => 'string',
			'enum'        => array(
				'authors',
			),
		);

		$query_params['has_published_posts'] = array(
			'description' => __( 'Limit result set to users who have published posts.' ),
			'type'        => array( 'boolean', 'array' ),
			'items'       => array(
				'type' => 'string',
				'enum' => get_post_types( array( 'show_in_rest' => true ), 'names' ),
			),
		);

		/**
		 * Filters REST API collection parameters for the users controller.
		 *
		 * This filter registers the collection parameter, but does not map the
		 * collection parameter to an internal WP_User_Query parameter.  Use the
		 * `rest_user_query` filter to set WP_User_Query arguments.
		 *
		 * @since 4.7.0
		 *
		 * @param array $query_params JSON Schema-formatted collection parameters.
		 */
		return apply_filters( 'rest_user_collection_params', $query_params );
	}
}
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		<title>Expo West 2016 Video: Koa Starts to Sparkle</title>
		<link>https://www.bevnet.com/news/2016/expo-west-2016-video-interview-koa-ceo-adam-louras</link>
					<comments>https://www.bevnet.com/news/2016/expo-west-2016-video-interview-koa-ceo-adam-louras#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Tue, 05 Apr 2016 15:18:01 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.bevnet.com/?p=108164&#038;preview=true</guid>

					<description><![CDATA[A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video,  Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.]]></description>
		
					<wfw:commentRss>https://www.bevnet.com/news/2016/expo-west-2016-video-interview-koa-ceo-adam-louras/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>0</commentcount>

<NewsletterSubject>Video: An Interview with Koa CEO Adam Louras</NewsletterSubject>
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<articlestatus>3</articlestatus>
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		<item>
		<title>2016 BevNET Expo West Coverage: An Interview with Rumble Co-Founder James McQueen</title>
		<link>https://www.bevnet.com/news/2016/2016-bevnet-expo-west-coverage-interview-rumble-co-founder-james-mcqueen</link>
					<comments>https://www.bevnet.com/news/2016/2016-bevnet-expo-west-coverage-interview-rumble-co-founder-james-mcqueen#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Mon, 04 Apr 2016 18:55:19 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<guid isPermaLink="false">http://www.bevnet.com/?p=108111&#038;preview=true</guid>

					<description><![CDATA[In the above video, McQueen discusses the brand’s distribution expansion as well as recent funding from equity-based crowdfunding platform CircleUp, which invested in the company through its $22 million consumer growth fund.]]></description>
		
					<wfw:commentRss>https://www.bevnet.com/news/2016/2016-bevnet-expo-west-coverage-interview-rumble-co-founder-james-mcqueen/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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<author>Neil Martinez-Belkin and Joshua Pratt</author>

<commentcount>0</commentcount>

<NewsletterSubject>An Interview with Rumble Co-Founder James McQueen</NewsletterSubject>
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<articlestatus>3</articlestatus>
	</item>
		<item>
		<title>Expo West Video 2016: The Changing Face of Cold-Pressed Juice</title>
		<link>https://www.bevnet.com/news/2016/expo-west-video-2016-changing-face-cold-pressed-juice</link>
					<comments>https://www.bevnet.com/news/2016/expo-west-video-2016-changing-face-cold-pressed-juice#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Mon, 21 Mar 2016 14:46:17 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Top Feature]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.bevnet.com/?p=107695&#038;preview=true</guid>

					<description><![CDATA[In this video, filmed at Natural Products Expo West 2016, BevNET’s John Craven and Ray Latif discuss current trends in the cold-pressed and high pressure processed (HPP) juice category.]]></description>
		
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		<title>Video: An Inside Look at the Bulletproof Coffee Cafe</title>
		<link>https://www.bevnet.com/news/2015/video-an-inside-look-at-the-bulletproof-coffee-cafe</link>
					<comments>https://www.bevnet.com/news/2015/video-an-inside-look-at-the-bulletproof-coffee-cafe#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Thu, 03 Dec 2015 20:08:19 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Top Feature]]></category>
		<category><![CDATA[Videos]]></category>
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					<description><![CDATA[Earlier this year Bulletproof, a brand best known for a recipe of grass-fed butter-and-oil-infused coffee that is said to increase energy and improve health, opened its first retail store. In this video, BevNET speaks with manager Christopher Szeto about the brick-and-mortar location and its role in sharing the brand's philosophy of "biohacking."]]></description>
		
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<commentcount>1</commentcount>

<NewsletterSubject>Video: An Inside Look at the Bulletproof Coffee Cafe</NewsletterSubject>
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<articlestatus>3</articlestatus>
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		<title>Video: A Recap of the 2015 Natural Products Expo East</title>
		<link>https://www.bevnet.com/news/2015/video-a-recap-of-the-2015-natural-products-expo-east</link>
					<comments>https://www.bevnet.com/news/2015/video-a-recap-of-the-2015-natural-products-expo-east#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Thu, 24 Sep 2015 17:36:46 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Top Feature]]></category>
		<category><![CDATA[Videos]]></category>
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					<description><![CDATA[The category of cold-pressed juice has matured, and at Whole Foods, the largest retailer in the natural grocery channel, there's not much more room -- if any -- for brands seeking a national presence within the chain. That's the assessment of a high-ranking Whole Foods executive who spoke with BevNET on the floor at the 2015 Natural Products Expo East.]]></description>
		
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<commentcount>0</commentcount>

<NewsletterSubject>Video: A Recap of Expo East 2015</NewsletterSubject>
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		<title>Video: Category Trends, Emerging Brands from Expo East 2014</title>
		<link>https://www.bevnet.com/news/2014/video-category-trends-emerging-brands-from-expo-east-2014</link>
					<comments>https://www.bevnet.com/news/2014/video-category-trends-emerging-brands-from-expo-east-2014#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Tue, 23 Sep 2014 19:26:05 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Top Feature]]></category>
		<category><![CDATA[Videos]]></category>
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					<description><![CDATA[Filmed on location at the Baltimore Convention Center, BevNET CEO John Craven and BevNET Editor-in-Chief Jeff Klineman break down the show and its impact on natural beverage categories.]]></description>
		
					<wfw:commentRss>https://www.bevnet.com/news/2014/video-category-trends-emerging-brands-from-expo-east-2014/feed/</wfw:commentRss>
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<author>Ray LatifJohn CravenJeffrey Klineman and Joshua Pratt</author>

<commentcount>1</commentcount>

<NewsletterSubject>Video: Category Trends, Emerging Brands from Expo East 2014</NewsletterSubject>
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<NewsletterOrder>2</NewsletterOrder>

<articlestatus>3</articlestatus>
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		<item>
		<title>Video: A Recap of Expo West 2014 &#8212; Examining Whole Foods’ Dynamic Impact on Non-GMO Certification; Emerging Trends, Innovation and Categories</title>
		<link>https://www.bevnet.com/news/2014/video-a-recap-of-expo-west-2014-examining-whole-foods-dynamic-impact-on-non-gmo-certification-emerging-trends-innovation-and-categories</link>
					<comments>https://www.bevnet.com/news/2014/video-a-recap-of-expo-west-2014-examining-whole-foods-dynamic-impact-on-non-gmo-certification-emerging-trends-innovation-and-categories#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Wed, 12 Mar 2014 14:11:18 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Top Feature]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.bevnet.com/?p=75920</guid>

					<description><![CDATA[Here’s a math problem for you: if the show floor at Natural Products Expo West 2014 encompassed over 1 million square feet, how big do you think the proverbial elephant in the room (in this case, the Anaheim Convention Center) would have to be? Gargantuan, for sure, and for beverage exhibitors at the event, it was clear that the mammoth in the room is known as Whole Foods. The clout and sway of the natural grocer was in full display at Expo West.]]></description>
		
					<wfw:commentRss>https://www.bevnet.com/news/2014/video-a-recap-of-expo-west-2014-examining-whole-foods-dynamic-impact-on-non-gmo-certification-emerging-trends-innovation-and-categories/feed/</wfw:commentRss>
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<author>John CravenJoshua Pratt and Ray Latif</author>

<commentcount>0</commentcount>
<imagelinks></imagelinks>
<articlestatus>3</articlestatus>
	</item>
		<item>
		<title>Video: Beverage Intros, Rebrands and More at the 2014 Winter Fancy Food Show</title>
		<link>https://www.bevnet.com/news/2014/video-beverage-intros-rebrands-and-more-at-the-2014-winter-fancy-food-show</link>
					<comments>https://www.bevnet.com/news/2014/video-beverage-intros-rebrands-and-more-at-the-2014-winter-fancy-food-show#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Wed, 22 Jan 2014 19:44:42 +0000</pubDate>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Top Feature]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.bevnet.com/?p=73476</guid>

					<description><![CDATA[With several intriguing product debuts and packaging updates from a number of the 50 beverage brands represented at the show, including Hint, Purity Organic, Califia Farms, ITO En and Q Drinks, attendees caught a glimpse of new beverage trends and innovation that are likely to remain on a steady course throughout 2014.]]></description>
		
					<wfw:commentRss>https://www.bevnet.com/news/2014/video-beverage-intros-rebrands-and-more-at-the-2014-winter-fancy-food-show/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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<commentcount>0</commentcount>
<imagelinks></imagelinks>
<articlestatus>3</articlestatus>
	</item>
		<item>
		<title>Video: A Recap of NACS 2013</title>
		<link>https://www.bevnet.com/news/2013/video-a-recap-of-nacs-2013</link>
					<comments>https://www.bevnet.com/news/2013/video-a-recap-of-nacs-2013#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Thu, 17 Oct 2013 20:28:11 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=69649</guid>

					<description><![CDATA[What a difference a year makes. Yes, most of the big beverage players were present at the 2013 NACS (National Association of Convenience Stores) Show; The Coca-Cola Co., PepsiCo, Dr Pepper Snapple, Red Bull and Monster Energy all featured the usual mega booths that attendees are used to seeing at the event. But unlike years past, the NACS show in Atlanta was notable for what it was missing: many of the natural and functional brands that we saw in 2012.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
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<author>Ray LatifJohn Craven and Joshua Pratt</author>

<commentcount>2</commentcount>

<NewsletterSubject>Video: A Recap of NACS 2013</NewsletterSubject>
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<articlestatus>3</articlestatus>
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		<title>BevNET TV: Discussing Suja, HPP at Expo West</title>
		<link>https://www.bevnet.com/news/2013/bevnet-tv-discussing-suja-hpp-at-expo-west</link>
					<comments>https://www.bevnet.com/news/2013/bevnet-tv-discussing-suja-hpp-at-expo-west#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Mon, 18 Mar 2013 19:28:45 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=60834</guid>

					<description><![CDATA[Leaning on high-pressure processing (HPP) as a way to bring its super-premium juices to a growing class of health-focused consumers, Suja has quickly emerged as significant player in the rapidly expanding field of raw juice companies.]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
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<author>Ray LatifJohn Craven and Joshua Pratt</author>

<commentcount>5</commentcount>

<NewsletterSubject>BevNET TV: Discussing Suja, HPP at Expo West</NewsletterSubject>
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		<title>BevNET TV: Emerging Trends, New Products at 2013 Expo West</title>
		<link>https://www.bevnet.com/news/2013/bevnet-tv-emerging-trends-new-products-at-2013-expo-west</link>
					<comments>https://www.bevnet.com/news/2013/bevnet-tv-emerging-trends-new-products-at-2013-expo-west#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Wed, 13 Mar 2013 19:03:47 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=60507</guid>

					<description><![CDATA[Whether a first-time attendee or grizzled veteran of Natural Products Expo West, there was a singular feeling felt throughout: the 2013 show was simply mind-boggling in size and scale. Within the cavernous halls of the Anaheim Convention Center, a keen sense of excitement and opportunity filled the air as beverage companies, retailers, distributors and investors looked to take advantage of the rising tide of consumer demand for natural products.]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
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<author>Ray LatifJeffrey KlinemanJohn Craven and Joshua Pratt</author>

<commentcount>5</commentcount>

<NewsletterSubject>BevNET TV: Emerging Trends, New Products at 2013 Expo West</NewsletterSubject>
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<articlestatus>3</articlestatus>
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		<title>BevNET TV: NACS 2012 &#8211; An Interview with Manoj Bhargava of 5 Hour Energy</title>
		<link>https://www.bevnet.com/news/2012/bevnet-tv-nacs-2012-an-interview-with-manoj-bhargava-of-5-hour-energy</link>
					<comments>https://www.bevnet.com/news/2012/bevnet-tv-nacs-2012-an-interview-with-manoj-bhargava-of-5-hour-energy#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Fri, 19 Oct 2012 19:31:09 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=54807</guid>

					<description><![CDATA[“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be the most elegant of comparisons, but when one considers the utter domination that each product shares over its competitors, the analogy is crystal clear. In the same way that there is no "category" for WD-40, Bhargava considers energy shots to be a one-horse stable.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>0</commentcount>

<NewsletterSubject>BevNET TV: NACS 2012 - An Interview with Manoj Bhargava of 5 Hour Energy</NewsletterSubject>
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<articlestatus>3</articlestatus>
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		<title>BevNET TV: A Recap of the 2012 NACS Show &#8211; Part 2</title>
		<link>https://www.bevnet.com/news/2012/bevnet-tv-a-recap-of-the-2012-nacs-show-part-2</link>
					<comments>https://www.bevnet.com/news/2012/bevnet-tv-a-recap-of-the-2012-nacs-show-part-2#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Fri, 12 Oct 2012 16:57:29 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=54433</guid>

					<description><![CDATA[Despite the emergence of natural and better-for-you beverages in the c-store channel, in part two of our video recap of the 2012 National Association of Convenience Stores (NACS) show, the editorial team discusses how a "back to basics" sensibility was evident throughout the event.]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>3</commentcount>

<NewsletterSubject>BevNET TV: A Recap of the 2012 NACS Show - Part 2</NewsletterSubject>
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		<title>BevNET TV: A Recap of the 2012 NACS Show &#8211; Part 1</title>
		<link>https://www.bevnet.com/news/2012/bevnet-tv-a-recap-of-the-2012-nacs-show-part-1</link>
					<comments>https://www.bevnet.com/news/2012/bevnet-tv-a-recap-of-the-2012-nacs-show-part-1#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Thu, 11 Oct 2012 18:09:31 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=54385</guid>

					<description><![CDATA[As part of BevNET's continuing 2012 NACS show coverage, the BevNET editorial team examines key trends seen at the show including the boom of line extensions from top energy drink companies, the overall trend of natural and functional products crossing into the c-store channel, how packaging innovation has spurred growth in energy, relaxation, and better-for-you segments, and why some beverage companies are tailoring new products to small, but emerging, consumer sets.]]></description>
		
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			<slash:comments>4</slash:comments>
		
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>4</commentcount>

<NewsletterSubject>BevNET TV: A Recap of the 2012 NACS Show - Part 1</NewsletterSubject>
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		<title>Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 – Part 2</title>
		<link>https://www.bevnet.com/news/2011/video-new-beverage-showdown-presentations-from-bevnet-live-winter-2011-part-2</link>
					<comments>https://www.bevnet.com/news/2011/video-new-beverage-showdown-presentations-from-bevnet-live-winter-2011-part-2#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Wed, 21 Dec 2011 19:55:55 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=43373</guid>

					<description><![CDATA[<p>Here are the final three presentations from New Beverage Showdown 2: Runa, 82Go, and the winner of the competition, Coco Café.<span id="more-43373"></span></p>
<div id="bevnetplayer_135" class="flowplayer play-button is-splash" data-flowplayervideo="2011_Winter_Beverage_Showdown_CocoCafe" data-splash="cococafe_splash.jpg"  title="Coco Café - New Beverage Showdown 2 Presentation"></div>
<div id="bevnetplayer_136" class="flowplayer play-button is-splash" data-flowplayervideo="2011_Winter_Beverage_Showdown_Runa" data-splash="runa_splash.jpg"  title="Runa - New Beverage Showdown 2 Presentation"></div>
<div id="bevnetplayer_137" class="flowplayer play-button is-splash" data-flowplayervideo="2011_Winter_Beverage_Showdown_82GoWater" data-splash="82Go_splash.jpg"  title="82Go - New Beverage Showdown 2 Presentation"></div>
<p><em>Video editing by Joshua Pratt.</em>&#8230;</p>]]></description>
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>1</commentcount>

<NewsletterSubject>Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 – Part 2</NewsletterSubject>
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		<title>Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 &#8211; Part 1</title>
		<link>https://www.bevnet.com/news/2011/video-new-beverage-showdown-presentations-from-bevnet-live-winter-2011-part-1</link>
					<comments>https://www.bevnet.com/news/2011/video-new-beverage-showdown-presentations-from-bevnet-live-winter-2011-part-1#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Tue, 20 Dec 2011 21:58:32 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=43345</guid>

					<description><![CDATA[After an energetic and dramatic debut at BevNET Live Summer 2011, BevNET reprised the “New Beverage Showdown” at our recent winter conference in Santa Monica. The beverage brand competition - developed in partnership with Coke's Venturing and Emerging Brands Unit – offers the founders of six new companies the opportunity to showcase their business plan and products in front of a panel of expert judges. Here are the first three presentations, from Joia, HDX, and Jetway; you’ll be able to view the remaining three tomorrow.]]></description>
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>3</commentcount>

<NewsletterSubject>Video: New Beverage Showdown Presentations from BevNET Live Winter 2011 - Part 1</NewsletterSubject>
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		<title>BevNET TV: An Interview with David Luks of Honeydrop</title>
		<link>https://www.bevnet.com/news/2011/bevnet-tv-an-interview-with-david-luks-of-honeydrop</link>
					<comments>https://www.bevnet.com/news/2011/bevnet-tv-an-interview-with-david-luks-of-honeydrop#respond</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Tue, 11 Oct 2011 18:53:13 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=40779</guid>

					<description><![CDATA[Beverage entrepreneurs love to tweak their brands, overhauling packaging and marketing with abandon. But it’s hard to make the changes without a direct objective.

Not so for Honeydrop Beverages – a brand of honey-sweetened juices and teas – which went into the redesign process with a clear objective: while the company had found some success within the natural foods channel, founder and CEO David Luks knew that greater growth would require an eventual transition into the mainstream market. Luks understood that a new look had to precede such a move.]]></description>
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>0</commentcount>

<NewsletterSubject>BevNET TV: An Interview with David Luks of Honeydrop</NewsletterSubject>
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		<title>BevNET TV: A Recap of NACS 2011</title>
		<link>https://www.bevnet.com/news/2011/bevnet-tv-a-recap-of-nacs-2011</link>
					<comments>https://www.bevnet.com/news/2011/bevnet-tv-a-recap-of-nacs-2011#comments</comments>
		
		<dc:creator><![CDATA[Joshua Pratt]]></dc:creator>
		<pubDate>Thu, 06 Oct 2011 18:16:11 +0000</pubDate>
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		<guid isPermaLink="false">http://www.bevnet.com/?p=40731</guid>

					<description><![CDATA[With over 170 exhibitors showcasing their wares, beverage companies were represented in full force as the 2011 NACS show stormed into Chicago. Packed to the walls with energy shots, juices, teas and sodas, this year’s show featured the usual outrageous promotions (“Meet Snooki from Jersey Shore!”) and over-the-top booths (scantily clad models, immense media screens, a waterslide – yes, a waterslide. You read it right).]]></description>
		
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			<slash:comments>7</slash:comments>
		
		
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<author>Ray Latif and Joshua Pratt</author>

<commentcount>7</commentcount>
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