Coca-Cola and PepsiCo have dropped their memberships in the American Legislative Exchange Council (ALEC), a conservative business organization that is behind the movement for national “Stand Your Ground” gun laws and other controversial measures, according to NPR. The two soda giants cut ties with ALEC after civil rights group ColorOfChange.org launched an online drive that called on Coca-Cola to cease funding ALEC and its support of “discriminatory” voter identification laws.

Though one has to wonder how many of today’s youth think that legendary golfer Arnold Palmer was named after the lemonade/tea combo that he himself made famous, it certainly won’t be an issue for his former rival and protégé, Jack Nicklaus, who, like Palmer, has partnered with AriZona to launch a new beverage line. Last week, AriZona introduced Jack Nicklaus Golden Bear Lemonade, and it appears that the company may be prepping for a much larger launch later this month.

It turns out that even beverage giants aren’t immune from the recent outbreak of lawsuits infecting the industry. Earlier this week, the JD Journal reported that Coca-Cola was hit with a lawsuit claiming that the name and marketing of the company’s Simply Orange brand are misleading. The suit contends that the beverage is not simple orange juice; rather, it is juice that is heavily processed and contains added flavorings and constituents to change its color, consistency, taste, and aroma.

Looking to strengthen its position as a natural alternative to traditional sports drinks, ZICO has unveiled a new team of athlete endorsers. And while Team ZICO appears to be the big-name part of the company's marketing initiatives for 2012, the company says it ZICO has more in store. Marketing VP Bill Lange told BevNET that the company will pump up its marketing spend by 75 percent over 2011 and is close to signing a "major celebrity" as an endorser.

Hoping to take advantage of the vast access to fresh fruit in the state for use in its premium, locally-sourced drinks, Spindrift Soda is opening a West Coast facility in California wine country. The company, which produces a line of all-natural, fruit juice-infused sodas, has opened a new production facility in Healdsburg, California, and will begin distributing in the state later this week.

Citing a lack of scientific data to support a change in policy, the U.S. Food and Drug Administration (FDA) has rejected a request to ban bisphenol A (BPA) from cans, bottles and other packaging. The FDA decision was made in response to a petition filed by the Natural Re­sources Defense Council (NRDC) in 2008 which called for an end to the use of BPA – a chemical commonly used in the lining of cans and plastic bottles - in food and beverage-related products.

Hoping to revitalize a brand tormented by sluggish sales and angry investors, PepsiCo enlisted hip-hop artist Nicki Minaj to lead a new global marketing campaign for its flagship cola, according to a recent article in the Wall Street Journal. The endorsement deal with Minaj is one piece of PepsiCo’s estimated $600 million marketing budget in 2012, an increase of 15 to 20 percent from last year.

Already known for its portfolio of all-natural and organic products, Brooklyn-based High 5 Distributors has made the move to a strictly vegan product mix. Citing personal and ethical reasons, Steve Torres, the founder of High 5, stated that the company has stopped carrying all non-vegan beverages and snacks, and noted that all new and current High 5-distributed products also undergo an examination to determine that the ingredients are never tested on animals.