Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

BevNET TV: Coco Café – How the Vita Coco Deal Came Together

When Coco Café first appeared on store shelves last September, it would’ve been easy to assume that the coconut water/latte blend already had some sort of relationship with Vita Coco; the name, design, and packaging of both brands were – for certain - quite similar. Coco Café founders Brian McCaslin and Elan Eifer admittedly admired Vita Coco and its branding, though, at the time, the two companies had no affiliation, a fact that quickly changed following a chance meeting at BevNET Live.

Market Research: Bottled Water Market to Reach $125 Billion by 2015

In a new report on opportunities within the global beverage market, MarketResearch.com forecasts that sales of bottled water will reach $125 billion by 2015, and that short-term growth in beverages will come from China. The report, titled “Growth Opportunities in Soft Drinks," estimates that the market for bottled waters will grow by 4.8 percent annually over the next three years, and become the second fastest growing category behind functional beverages.

BevNET TV: Mamma Chia at Expo West 2012

It’s been a quite a successful run for Mamma Chia during its first year and a half. The first to market chia drink went national with UNFI only eight months after its initial launch and quickly established a solid footing in major natural retailers including Whole Foods, Sprouts and Wegmans. With a deep and wide presence within the natural channel - and chia on the verge of mainstream acceptance - Mamma Chia is setting its sights on crossover into hybrid and conventional grocery stores in 2012.

ReCap: 5 Questions on 989 On Demand

Taking its first crack at the ever-expanding health and wellness market, H2M Beverages recently introduced 989 On Demand, a new cap-activated enhanced water. The product boasts an innovative and proprietary twist cap that contains a reservoir of liquid ingredients, a key point of differentiation from competitors like Activate and Karma, whose caps contain a powder-based mix.

BevNET TV: Harmless Harvest at Expo West 2012

By any account, Harmless Harvest was one of the most talked about brands at Expo West 2012, and it certainly wasn’t for a lack of influential enthusiasts. From Gwyneth Paltrow’s recent declaration that she is “obsessed” with Harmless Harvest and that “it puts all other coconut water to shame,” to a feature story in Vogue that called the beverage one of “the new health kicks of the season,” the brand has – intentionally or not - cultivated a well-heeled (or at least high-heeled) following.

Red Bull Co-Founder Chaleo Yoovidhya Is Dead

Chaleo Yoovidhya, the co-creator of Red Bull who rose from impoverished beginnings to become one of the founders of the global energy drink market, died on Saturday. The self-made Thai billionaire passed away in Bangkok and was believed to be in his 80s. Chaleo’s death was first reported by Thailand’s state broadcasting service MCOT, which cited the Thai Beverage Industry Association.

A Beautiful Mind: Brain Twist’s Larry T is Back

Larry Trachtenbroit is nearly two decades into a career in the beverage industry that has brought him cash from Coke – twice – and the respect of his peers. He’s demonstrated a near-legendary ability to produce wildly innovative products on a regular basis. But, while his talent as an innovator has translated into a long and profitable career, his products have struggled to find solid footing in the market.

Snooki – Yes, Snooki – Launches a Wild Cherry Soda

Even if we could make this stuff up, we wouldn’t… Nicole "Snooki" Polizzi, the oft-mocked and ever-tanned star of MTV’s “Jersey Shore,” has launched her own soda. Yup. You read that right. In collaboration with Rocket Fizz, a chain of franchise-owned soda and candy shops, Polizzi introduced Snooki Wild Cherry Soda, a cherry-flavored drink made with cane sugar as well as natural flavors and – much like her spray-on orange tan – artificial colors.

Gourmet Sodas Stay Crafty

It’s a small category, but one that has always been large when it comes to innovation. And a look at the world of gourmet CSD offerings and their ongoing evolution continues to generate excitement, if not big checks from the beverage giants. Now, brands in the category are going even further into emerging areas like fermentation, botanical ingredients, seasonal offerings, and an increasingly array of flavors and effects.

BevNET TV: Trends and New Products at Expo West 2012

The latest Expo West show turned out to be the biggest on record with more than 60,000 attendees and over 160 beverage-related exhibitors packing the event. Marching through the vast halls of the Anaheim Convention Center, BevNET's John Craven and Andrew Guard examine new and continuing trends seen at the show including new uses for coconut water, the growth of alkalized waters, natural energy, “refined” refreshment, and the increasing use of chia and oats in wellness drinks.

ABA Responds to Study Linking Sugary Drinks, Heart Disease Risk in Men

In yet another report linking sugary drinks to potential health risks, a Harvard-backed long-term study found that the consumption of sugary drinks increased the risk of heart disease in men by 20 percent, as compared to men who abstained from drinking sugar-sweetened beverages. The American Beverage Association (ABA) promptly issued a statement refuting the findings of the study.

BevNET TV: An Interview with 82Go’s Hoby Buppert

It’s been a few months since Hoby Buppert took the stage at BevNET Live’s New Beverage Showdown; there, the Bawls co-founder dazzled the judges panel with 82Go, a simple and innovative 8 oz. plastic pouch of water. 82Go has gained some traction since then, receiving industry wide praise for the product’s innovative packaging, and inroads to distribution in South Florida, a coveted and influential market for entrepreneurial beverages.