Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Coke Testing New Distribution of PlantBottle

Coca-Cola has begun to test distribution of Coke, Diet Coke, Coke Zero, Sprite, Fanta Orange and Mello Yello in its plant-based PET bottles, according to the Atlanta Journal-Constitution. The move marks the first time that Coke has used its PlantBottle, a PET container made from at least 30 percent plant-based materials, for any products other than Dasani.

Red Bull to Launch Total Zero in April

Red Bull is set to launch Red Bull Total Zero in April, the company’s first line extension since the debut of its (now discontinued) energy shot in 2009. Aiming to tap into the growing market of calorie-averse consumers, the new product boasts a zero calorie/carb/sugar formulation and a “new twist” on the classic Red Bull flavor, according to the company.

Rabobank: Combination of Soft Drinks and Dairy Beverages Will Emerge as a “Megatrend” in 2012

In a new report on the global beverage market, Rabobank, an international financial services firm, states that greater consumer demand for health and wellness beverages, rising commodity costs, and growing demand from emerging markets will be key influencers of trends and innovation in 2012. Additionally, the report asserts that a combination of soft drinks and dairy beverages will emerge as a “megatrend” in the coming year.

Rutgers Business Plan Competition Pumps Life into Heart Juice

The impetus to create an entrepreneurial beverage brand is often a simple one: profit. The genesis of Heart Juice, however, was inspired by - of all things - a heart attack. After hearing about an admired Rutgers professor who had suffered a heart attack, Ray Li and John Vitug, the creators of Heart Juice, set out to create a beverage that could help protect individuals from high cholesterol, a leading cause of heart problems, and support overall cardiac function.

BevNET TV: An Interview with Serge Freund of RealBeanz

Due to Starbucks’ long and absolute dominance in the space, the ready-to-drink iced coffee category has been one of the most difficult segments for beverage companies to find success. Nevertheless, RealBeanz, a Brooklyn-based coffee company, is betting that its unique blend of all-natural ingredients and functional benefits will give it an edge that has eluded so many other companies in an effort to become a legitimate contender to Starbucks.

Snapple Launches Diet Half n’ Half Lemonade Iced Tea

Adding to the growing ranks of lemonade/tea blends, Snapple has introduced Diet Half n’ Half Lemonade Iced Tea, a low-calorie extension of its popular Half ‘n Half flavor. Snapple is hoping that momentum for the burgeoning category will continue, and will promote the launch of Diet Half n’ Half with a national FSI campaign as well as new television advertising and a heavily promoted social media effort.

Hershey Increases Stake, Takes Controlling Interest in Mix1

With a recent $6 million investment, The Hershey Company now owns a controlling interest in mix1 Beverage Company. In its annual report filed with the Securities and Exchange Commission on Friday, Hershey revealed that it had made the investment in January and increased its ownership interest in mix1 to approximately 69 percent. Hershey’s investment was part of $7.25 million that mix1 had raised in two rounds of funding last month.

Boylan Bottling Company Strengthens Distribution Network

Super Premium Soda Maker Makes New Appointment in Western PA TETERBORO, N.J., Feb 21, 2012 (BUSINESS WIRE) –– Boylan Bottling Company (Boylan) today announced that it has added Full Circle…

Tri-City Distributors of Texas Finds its Modjo

SE Texas Budweiser distributor among elite group to carry new Modjo Hydrate Elite™ natural coconut water infused sports drink and Modjo forLIFE™ the award winning line of Functional Beverages SUNRISE,…

Barq’s Getting Back to its Roots

The first redesign of Barq's packaging in 20 years takes the beverage back to its founding roots in the Gulf Coast region where the brand was founded 114 years ago. While Barq's cans and labels will maintain their distinctive silver sheen, Coca-Cola, which purchased Barq's in 1995, pays homage to the brand's heritage in New Orleans, Louisiana and Biloxi, Mississippi.

Greenlight Beverages Introduces New Flavors, Design to Line of Hemp-Infused Drinks

Greenlight Beverages, the maker of Chronic Ice, a line of hemp iced teas, has announced the introduction of two new flavors, a hemp soda, and plans for future line extensions. Greenlight will launch Chronic Ice Grape Escape and Peach Perfection as well as Chronic Ice Ginger Ale next month. Along with the new flavors and soda, Greenlight will also introduce a new packaging design "that expresses the hemp beverage’s refreshing-now-and-healthy-later benefit."

Dr Pepper Beats Forecasts, Though Muted Growth Expected for 2012

Boosted by higher prices, decreased marketing spending, and strong sales from Dr Pepper TEN and Sun Drop, Dr Pepper Snapple (DPS) beat Wall Street earnings expectations for the fourth-quarter of 2011. Despite an overall decline in sales volume, DPS announced yesterday that its fourth-quarter net income increased by 48 percent to $166 million, as the company earned $0.82 cents per share, easily besting consensus estimates of $0.74 per share.