Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

Contact Information »

Posts by Ray Latif

UBS: It’ll Be a Monster Year

With continued momentum for new products including Rehab and Absolutely Zero, UBS is forecasting a big year for Monster Beverage Company. In a new report, UBS analyst Kaumil Gajrawala projects Monster’s revenue to grow by 18.4 percent in 2012, with new products contributing five percentage points to top line growth.

Jones Soda Co. to Raise $3.2 Million in Registered Direct Offering

Jones Soda announced plans today to raise $3.2 million in a registered direct offering of common stock and warrants. Combined with a recently secured $2 million credit facility, the proceeds from the sale will allow Jones to "significantly enhance its financial position and will further enable the company to work towards sustainable profitability," according to Jones Soda CEO Bill Meissner.

Marley Beverage Company Stays Course After Losing President, CMO

The loss of a pair of high-ranking executives at the Marley Beverage Company has forced organizational change at the fast-growing company. In September, Chief Marketing Officer Paul Fuegner left the company – and while the company has not yet filled the role, it has also not yet executed a strategy to fill the position with brand managers for its different product lines.

Body Armor Launches East Coast Distribution with Big Geyser

More big news for Body Armor with news that the company has aligned itself with Big Geyser, one of the largest beverage distributors in metro New York. Big Geyser will act as the exclusive distributor of Body Armor throughout New York City, as well as Westchester, Long Island, Nassau and Suffolk Counties. The distribution deal is Body Armor's first on the East Coast.

iX Mixer Announces National Hangover Awareness Day

iX Mixer will distribute hangover prevention kits in preparation for the year’s biggest Sunday Funday— the Professional Football Championship DENVER, Jan. 31, 2012 /PRNewswire/ — iX Mixer, the hangover prevention…

Plastic Technologies Appoints Scott Steele as President

Holland, Ohio (January 31, 2012) —Scott Steele has been appointed president of Plastic Technologies, Inc. (PTI), a leader in package development and design, rapid prototyping, and material evaluation engineering for…