Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Ocean Spray Puts Cherry On Top with New Cherry Juice Drink Line

by Ray Latif,

Fans Invited to “Dish” About Latest Offering for Chance to Win $1,000 in America’s “Taste Capitol” LAKEVILLE-MIDDLEBORO, Mass.–(BUSINESS WIRE)–Ocean Spray is helping juice lovers cherish the fresh-picked taste of sweet,…

PepsiCo’s Amin: How to Build a Billion-Dollar Brand PepsiCo’s Amin: How to Build a Billion-Dollar Brand

PepsiCo’s Amin: How to Build a Billion-Dollar Brand

by Ray Latif,

On the heels of PepsiCo’s announcement that Diet Mountain Dew, Brisk and Starbucks RTD Beverages have each surpassed $1 billion in sales over the past year, Salman Amin, the executive VP and CMO of PepsiCo, penned an article for Forbes about the company’s core strategies in developing and marketing a billion-dollar brand.

Ric Flair Fuels New Energy and Protein Drinks

by Ray Latif,

Flair Becomes Ambassador for Fuel in a Bottle, the Newest Creation by BYB Brands CHARLOTTE, N.C.–(BUSINESS WIRE)–World famous Hall of Fame wrestler Ric Flair has been named Brand Ambassador for…

Aloe. Supermodels. Brain-Twist: Introducing Halo Aloe. Supermodels. Brain-Twist: Introducing Halo

Aloe. Supermodels. Brain-Twist: Introducing Halo

by Ray Latif,

Aloe Gloe might have been the first aloe drink with a mainstream focus, but it appears that Brain-Twist founder Larry Trachtenbroit is aiming to have the prettiest. Trachtenbroit, along with supermodel Petra Nemcova, recently appeared at an industry conference to introduce his latest product, Halo.

Pepsi Portfolio: Three Brands Cross $1 Billion Pepsi Portfolio: Three Brands Cross $1 Billion

Pepsi Portfolio: Three Brands Cross $1 Billion

by Jeffrey Klineman and Ray Latif,

It might have seen Pepsi-Cola get leapfrogged by Diet Coke for the number two carbonated beverage slot, but PepsiCo did anoint three core holdings as brands that have sold more than $1 billion in the past year, announcing that Diet Mountain Dew, Brisk and Starbucks RTD Beverages had crossed that threshold.