Bottled water slides vs. straw
The International Bottled Water Association borrowed a stunt from the exciting world of CSPAN this week, issuing a skin-tingling slide show to make you feel better about consuming bottled water.…
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Red Bull Cola's special buzz?
Red Bull has made it no secret that it includes coca leaves – the botanical origin of the drug cocaine – in the beverage’s all-natural formulation, but insists that there’s…
Dr Pepper's formula fracas
It’s not the third gunman on the grassy knoll, but this week’s dispute over a yellowed ledger with a formula marked “D Pepper Pepsin Bitters” may leave us with a mystery that can, sadly, only be resolved by opening a vault that’s likely to remain shut.
Aquafina pushes light-weight trend
I have two “Eco-Fina” bottles on my desk right now. One stands about eight inches tall. The other, crushed into a lump of twisted plastic, stands about two and a…
Some logic behind Pepsi's new logo
Apparently, the gravitational pull of the sun, the Mona Lisa, the exponential growth of the universe, Earth’s magnetic field and Pepsi’s new logos all have something in common – at least if you believe the design agency that created it.
Flavor company sweetens New York
Companies connected to the beverage industry have been accused of bringing all kinds of ills on the U.S. populace – diabetes, heart attacks, New Coke – but flavor company Frutarom has now been accused of the dastardly deed of bringing sweetness to the Big Apple.
Axl Rose demands apology from DPSG
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Discount sales a bad sign for energy drinks
Economic commentators frequently point to thriving dollar store sales as a symptom of a suffering economy, and the surging supply chain that carries energy drinks to those stores may suggest…
Rockstar CEO's real estate bargain
Looking for a real estate deal? Talk to Rockstar Energy – or at least its CEO, Russell Weiner. Maybe it’s due to the flagging housing market. Maybe it’s due to…
PureSport's promotional coup
PureSport, a powdered sports drink brand, launched in a Sports Authority in Chicago last week, and they brought their new spokesman: Michael Phelps. More than 1500 fans turned out to…
Chinese Democracy and Free Dr Pepper
This one may just right the economy. Or kill Dr Pepper. Or Both. Axl Rose finally set a date – November 23 – for the release of his 17-year-in-the-making album…
A step too far in the antioxidant battle?
These days, beverages from teas to juices boast about their antioxidant levels. It’s the new “in” thing – like wearing two different colors of Converse sneakers when America had a…
A beverage idea so cool it's frozen
Beverage manufacturers have bottled a lot of unlikely drinks over the years – pickle juice comes to mind – but Jon Wilt may have the strangest idea in recent history.…
Coke, Pepsi and an Olympic boxer
In one of the stranger quirks of the now-global “Cola Wars,” Pepsi and Coke squared off over the rights to promote themselves on the hopes of an Olympic boxer from…