CHICAGO — “Energy at the speed of life.” That’s the message behind Fuga, a great-tasting energy drink that was recently introduced in Rexam 12oz. SLEEK® cans.
Bursting with flavor, Fuga is made from the natural energy resource Yerba Mate which is said to offer the strength of coffee, the health benefits of tea and the euphoria of chocolate. Fuga’s array of herbal ingredients also includes Prickly Pear Cactus, Ginkgo Biloba, Guarana, Milk Thistle and Acai, as well as essential vitamins and amino acids to support overall health and well-being.
Available in regular and sugar-free, Fuga is healthy energy designed to provide busy customers with the voltage they need to do what they love each and every day.
“Fuga is a Latin and Spanish term that means to ‘take flight’ which makes it the perfect name for our breakthrough energy drink because of its active, energetic and ascendant meaning,” said Miguel Camarena, CEO at Aquarena Beverage. “When we started this company, we set out to create an energy enhancer that doesn’t overstimulate or make you feel jittery, but gives you just the right amount of consistent, long lasting energy, from a healthy source. We succeeded in that mission and through our partnership with Rexam, we introduced it in a great-looking SLEEK can that will attract consumers’ attention.”
Aquarena Beverage chose the Rexam SLEEK can for Fuga because it helps the beverage stand out on retail shelves and is the most sustainable packaging choice in the world. Aluminum cans are recycled at more than double the rate of most other beverage packages.
Rich Grimley, president and CEO, Rexam Beverage Can North America, says, “Our 12oz. SLEEK can is extremely popular in the energy drink market because of its consumer appeal and the fact that it delivers superior environmental benefits as well as distribution and retail display economics. This makes it the perfect packaging solution to help Fuga establish their brand and build their business.”
Fuga is available now at select retailers in Florida, Texas, California, New Mexico and Arizona.
About Fuga
Get ready to make waves. Fuga is an energy drink like no other, recommended for work, play and night life it is bursting with flavor and infused with natural energy resources collected from every corner of the world. Fuga is packed with natural herbs, vitamins, and antioxidants to promote good health. It’s also delicious! Because it’s natural, it won’t give you the jitters and you won’t feel yourself crashing after a couple hours. Fuga is pure, healthy energy, designed to give you the voltage you need to do what you love each and every day. “Energy at the speed of life.” For further information, visit www.fugaenergy.com.
About Rexam
Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $6 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX.