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  • #16
    i hope vault does good, competing with mountain dew.. it will be hard, for a while. cokes had problems competing with mountain dew and pepsi had problems with competing with sprite... but pepsi is doin good with sierra mist by making it on top 10.. maybe it will happened with coke and vault. but if vault fails. and they come out with another md competetor and it fails too.. and by then there will be a big fanbase behind bringing back surge, that coke might possibly have to bring surge back.

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    • #17
      I have to dissagree with most of what I'm reading above. Its not a quality issue, Coke can make a straight Dew knockoff and sell it cheaper- but that will not displace Dew. Only years of carefull marketing combined with a non-horibble product will make a dent. Think of it this way; no cola could miraculiously displace Coke or Pepsi out of the blue even if it was cane sugar in glass and sold for 20% less. VAULT is a good start its share looks good so far and is based off of the period when VAULT was still absent from most machines, fountains and even cases and 12ers. They just need to focus on it and consistent growth. Its not impossible but its hard and a one year mega-launch followed by little support will be the way Coke loses again- if they make that mistake again.
      <b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>

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      • #18
        21 days left to drink my first Vault...

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        • #19
          My two cents. It's nearly impossible to copy or improve a clear A list soda pop that the masses so love and enjoy. The key is to INOVATE, not copy with a few tweaks a cutting edge soda pop.

          Vault IMO is too simular (not really but perception is greater than reality) to MD. Vault will never be a MD nor compete with MD.

          Coca Cola needs to not tweak/close copy a brand. Coca Cola needs to reinvent the cap,the bottle, the marketing program and most of all a soda pop that is unique unto it's own. A real taste bud grabber.

          [ 12-05-2006, 09:46 PM: Message edited by: Mr Zabe ]
          Don't worry, be happy. Meher Baba

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          • #20
            Originally posted by greg:
            </font><blockquote>quote:</font><hr />Originally posted by CStoreCatMan:
            Hmm...Vault Citrus...followed by Vault Red Blitz...then an orange Vault? This sounds hauntingly familiar...

            Mtn Dew
            Mtn Dew Code Red
            Mtn Dew Live Wire

            Hmmm...
            I was thinking the exact same thing!!! I guess you could "Grape or Pitch Black" to the bottom of that list. Then we would really know Coke has stopped innovating and are just "Me Too" drink marketers. </font>[/QUOTE]Coke and Pepsi both copy each other.

            I would say Pepsi is worse.
            Cherry Coke -&gt; Wild Cherry Pepsi
            Vanilla Coke -&gt; Pepsi Vanilla

            Those are only the two MAJOR examples.

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            • #21
              Pepsi Jazz wasn't exactly an original idea.

              Pepsi has always been way more derivative than Coke. If Coke does do an orange Vault, then I would say it definitely looks like they're copying Pepsi. But hey, it's silly to criticize Coke for something Pepsi does too.

              Ya know what I mean?

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              • #22
                16 days left to drink my 1st. bottle of Vault...

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                • #23
                  Originally posted by Ram????n Cokeaholic:
                  16 days left to drink my 1st. bottle of Vault...
                  Wow what a coincidence,,,,,,,,,,sorta,,,,,,,,,,,,
                  I bought my 1st Bottle of Vault 16 days ago,,,,,,
                  and have yet to try it,LOL

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                  • #24
                    LOL

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                    • #25
                      well not be a big Vault hater, but i just love MD so much more. I actauly liek Vault alot, and when Red Blitz comes out me and one of my friends (the founder of "BRING BACK THE DEW") are going to try a few bottles of it, then start buying mass amounts of code red.(i know two people cant make a difference really at all, but it is something)

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                      • #26
                        Thats pretty cool. I know that one person can't do much, but I have stopped drinking Mountain Dew since Vault came out. Every now and then I might get a Livewire, but I probably won't drink regular Mountain Dew for a long time unless there is nothing else simply to show that I am a loyal Vault fan. I'm not gonna spend my money on their competition.

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                        • #27
                          There isn't anything wrong with mountain dew. In fact I think it is a decent drink and I can see why so many people like it. Personally, I just like Vault better.

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                          • #28
                            I too prefer Mountain Dew, but recently I've been digging Vault Zero. There's room for both, I think.

                            I've also been digging Mello Yello lately. That's just a good drink. I might even prefer it to Vault.

                            So, in conclusion:

                            1.Mountain Dew
                            2.Mello Yello
                            3.Vault
                            4.Sun Drop
                            <img src="http://farm3.static.flickr.com/2306/2194768387_cd84cdafe0.jpg?v=0" />

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