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New Coca-Cola Packaging in Japan...

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  • Ram0n C0keah0lic
    started a topic New Coca-Cola Packaging in Japan...

    New Coca-Cola Packaging in Japan...




    IMO it's really plain compared with the current one in the rest of world... but at a certain point, it looks like they gave it a retro style...

    What do you think?

    [ 01-31-2007, 02:41 PM: Message edited by: Ram0n C0keah0lic ]

  • DGibb
    replied
    Originally posted by jmyjunk View Post
    Also, why doesn't Coke in Japan use it's Japaneese script?
    Coca-Cola is far too recognized as a symbol to be translated into Japanese. Granted, they have the hang tags in the grocery stores and convenience stores that have it written in katakana, but the logo is key.

    When I was living in Japan in 2004, I thought C2 was a Japan only release since it came out while living there. Two months after I got back I started seeing it in Michigan, though.

    On an unrelated note, Pepsi Blue was still on sale in Japan in summer 2004.

    Leave a comment:


  • Ram0n C0keah0lic
    replied
    and japanese Sprite will change its label also next March 19, I will be like the american one...



    and also they will return the dimple bottle design...
    Last edited by Ram0n C0keah0lic; 02-22-2007, 06:49 PM.

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  • popologist
    replied
    so it seems coke wants to emphasize the name "coca-cola" more recently. they're even insisting on renaming their drinks so that "coca-cola" is the first word on the packaging. diet coke being the exception; but, who knows, maybe we'll be seing "diet coca-cola" on the packaging soon.

    Leave a comment:


  • Mr Zabe
    replied
    Saint,
    Excellent point and well said. [img]smile.gif[/img]

    Leave a comment:


  • the saint
    replied
    Packaging plays a huge role in marketing, hence the contour bottle from coke, angle bottle from dr pepper, swirl from pepsi, etc. If everything was in a plain white wrapper that said "coke" or "Pepsi" or "joe blows snot juice" etc it wouldn't be so appealing to the eyes. It isn't so much for the die hard person that will drink coke,pepsi or whatever or die of dehydration as much as it is for the shoppers who want to try something new. the packaging catches their eye and they think "hey that is new, I'll try that" even if it isn't. Look at energy drinks if they all were silver and blue cans with their name on them, who would be number one?

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  • popologist
    replied
    it's interesting that pepsi's introducing fancy 3-d packaging, and coke is going in the exact opposite direction.

    i wonder why... and if packaging even really makes a difference. i mean, when we go to the grocery store, we usually already know which one we like. and at other places (restaurants, fountains, etc) we don't really have a choice anyway; so packaging doesn't really play a part.

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  • BottleBoss
    replied
    I like that plain looking label. In the united states they cram so much other crap on the label that theres barely room for logos anyway.

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  • Ram0n C0keah0lic
    replied
    [quote]Originally posted by popologist:
    "non-caloric diet coke"?
    Actually that was the result of the babelfish translator, but I think it's something like No Calorie Coca-Cola or something. The fact is that the "diet" word will stay out of the picture there soon...

    [ 02-01-2007, 10:59 AM: Message edited by: Ram0n C0keah0lic ]

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  • popologist
    replied
    Originally posted by Ram0n C0keah0lic:
    and Coca-Cola won't be the only one that changes packaging in Japan, next April Diet Coca-Cola will be renamed as "Non-Caloric Coca-Cola" and also Coca-Cola will be released in Japan next June...

    "non-caloric diet coke"?

    Leave a comment:


  • jblaviback
    replied
    I also love this new look. I really hope it comes to the US. I also think the US should get that aluminum bottle can package that they have in Japan.

    Leave a comment:


  • Ram0n C0keah0lic
    replied
    and Coca-Cola won't be the only one that changes packaging in Japan, next April Diet Coca-Cola will be renamed as "Non-Caloric Coca-Cola" and also Coca-Cola Zero will be released in Japan next June...



    [ 02-01-2007, 02:05 AM: Message edited by: Ram0n C0keah0lic ]

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  • Nick Laugher
    replied
    I want that 250ml slim can, looks badass.

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  • fusion
    replied
    Well, one would assume it's coming to the US, based on that press release. It's certainly retro.. maybe too retro?

    Leave a comment:


  • jobbie
    replied
    Originally posted by jmyjunk:
    ...Is this just for Japan, or are we going to see it here in the US?
    I read this page and am I right it hits Japan stores Jan 29 and the world market in march?
    japan news

    Leave a comment:

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