Beverage Industry News, Reviews, Events, & Jobs
Ruby Exits ‘Rubyverse’ In Search of New Worlds (& Stores)
For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.
A TikTok Mix-Up Leads to Big Boost for Happypop
Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.
Taste Radio: Patagonia’s CEO Shares The Playbook On Preservation & Provisions
Ryan Gellert, the CEO of pioneering outdoor apparel and gear company Patagonia and Paul Lightfoot, the general manager of its food and beverage division, Patagonia Provisions, speak about how early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies.
Happy Products Launches RTDs, Targets Younger Coffee Drinkers
Happy products, the coffee brand launched by CPG entrepreneur Craig Dubitsky and Academy Award winner Robert Downey, Jr., has launched a four-SKU line canned coffee drinks less than two months after hitting the market.
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New Flavors, New Flights: Owen’s Steps Toward “Premium” Brand Vision
As zero-proof, ‘adult’ non-alcoholic drinks continue to proliferate with no end in sight, the traditional role of a “mixer” is in something of a paradox -- if you mix a mixer with itself, is it still a mixer? That kind of thing.
Expo West: Why Pop & Bottle Needed to Launch Multiserve
In this video from Natural Products Expo West 2024, BevNET senior reporter Brad Avery spoke with Pop & Bottle co-founder and CEO Jash Mehta about why multiserve was a necessary format for the brand to compete in, how the woman-owned company has resonated with female consumers, and why the brand is growing when the rest of the cold brew coffee segment is declining in retail.
Expo West: Local Weather Forecasts Future of ‘Mind + Body’ Sports Drinks
We caught up with Local Weather CEO and co-founder Jon Alagem at Natural Products Expo West to discuss how the brand’s adaptogen-powered proposition fits into the modern hydration set, the keys to the brand’s growth thus far, and introduces its new flavor, Wildberry.
Taste Radio: The Innovation You May Have Overlooked At Expo West
Expo West 2024 remains top of mind for the hosts, who discuss how attendees’ perception of innovation and their evaluation of new products has evolved in recent editions of the annual event. They also spoke about how a confluence of global flavors and convenient, clean label foods and beverages is a positive sign for the industry as a whole.
Featured Jobs
Expo West Gallery: New Products From Bored Cow, Chameleon Cold Brew, KOR & More
Continuing with our Expo West 2024 coverage, here's a look at some of the hottest new products and trends that we spotted on the show floor last week, including Bored Cow's take on drinkable yogurt, KOR's new Hydrate line and much more.
Can Winemakers Find Sustainability in Spirits?
Recent sales data from the wine industry hasn’t been great, and some smaller wineries are looking to fix their problems by turning to spirits.
Guayakí Announces Ben Mand As New CEO
Guayakí Yerba Mate is revamping its executive leadership, announcing today the appointment of Harmless Harvest chief executive Ben Mand as its new CEO, with Robyn Rutledge, the company’s interim CEO since November, transitioning to Board Executive Chair.
Sazerac to Acquire BuzzBallz RTD Brand
Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand.
Marketing: Olivia Culpo Has ‘Zero to Hide’ in BODYARMOR Campaign; Coca-Cola, Recover180 Take Center Court
BODYARMOR has tapped model Olivia Culpo and her fiancé, 49ers running back Christian McCaffrey – a longstanding partner with the sports drink brand – for its first-ever campaign for its latest release, Zero Sugar.
Backed by New Investment, GNGR Labs Looks Beyond NYC
New York-based GNGR Labs has secured a low seven-figure investment round led by Gather Ventures and with participation by Bochi Investments, representing the brand’s first outside money.