BEND, OR, June 24, 2015 Humm Kombucha, one of the fastest-growing kombucha companies in the world, announced today that it is partnering with Lakewood, Colorado based Natural Grocers, an industry leader and innovator in natural and organic food distribution.
“We couldn’t be happier getting to work with such an amazing, dynamic company as Natural Grocers,” said Humm co-founder Jamie Danek. “It’s amazing to partner with a company that shares so many of the values we have at Humm. Our companies both believe everyone should have access to healthy food and beverages, and that it should be affordable to everyone. You don’t always find that mindset in business.”
Six favorite flavors of Humm are now available nationwide in Natural Grocers, including, for the first time, stores in Colorado. “Nobody knows Colorado health food shoppers better than Natural Grocers,” continued Danek. Humm will be available for free taste testing in all of Natural Grocers’ Denver and Boulder stores for the week of the June 24th launch.
About Natural Grocers
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com) is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, small-store format, affordable prices and free science-based nutrition education programs to help customers make informed health and nutrition choices. Natural Grocers has over 2,000 employees and operates more than 90 stores in 17 states. Founded in Colorado in 1955, the company is celebrating its 60th anniversary in 2015.
About Humm Kombucha
Founded by Danek and Michelle Mitchell in 2009 as Kombucha Mama, Humm Kombucha rebranded in 2014 in anticipation of rapid expansion. From the company’s early days brewing in the founders’ kitchen through its movement to a new, full-scale brewery, Humm Kombucha remains focused on Accessibility and their core values of Optimism, Healthy Business, Partnership and Quality. Humm can be found in grocery stores, gas stations, convenience stores, restaurants in bottles and on tap throughout the Pacific Northwest, Idaho, Arizona, California, Nevada and now in Colorado!
About kombucha
Kombucha is an effervescent drink created by fermenting tea with a symbiotic colony of bacteria and yeast, or “scoby,” as it’s known among brewers. Think of Kombucha as Nature’s Perfect Energy Drink – all natural, all organic, all good for you. Drinkers of the tea report feeling a natural energy boost and a strengthened immune system. Kombucha contains B-vitamins and minerals, as well as probiotics for digestive health. Humm’s taste is beloved by kombucha drinkers and converts many people who have tried kombucha but dislike the stronger, vinegary taste of many brands.
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