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Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs

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  • Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs

    Pepsi announced that when the Throwbacks returned on December 28, they would have new packaging, much different than the initial run we saw back in April 2009. (Translation: Someone over there finally woke up regarding the ugly package design and marketing mistakes made by that rollout).

    Anyway, the folks over at PCNA shot me the updated images for "new" Throwbacks, and I must say, they are a huge improvement.


    Full bottle and can art can be found here. I'm glad someone finally cleaned these products up... one wonders if this was Arnell involved in the design (like the initial Throwback rollout) or someone else.

  • #2
    Finally great packaging!
    <a href=\"http://www.retrosoda.com/\" target=\"_blank\">http://www.retrosoda.com/</a> go there to order great classic soda in bottles!

    Comment


    • #3
      I like the new designs.
      I will do back flips if Pepsi TB has that mouth burn bite with
      a sweet CANE sugar back wash. Other wise as it stands, I will not
      buy TB.
      Last edited by Mr Zabe; 11-28-2009, 03:48 PM.
      Don't worry, be happy. Meher Baba

      Comment


      • #4
        Somehow, I'm sure it'll be the same ,beet sugar and no-citric-acid mix again. The citric acid part, since that adds a little bite and fizz, I wondered before if you could mix some in (but in such a way that it wouldn't activate all the carbonation at once)
        -Andy
        Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

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        • #5
          From what I hear, Pepsi will be the same, Dew gets a little bit of a tune up regarding taste.
          banned

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          • #6
            Cool design for Pepsi TB. I actually preferred the '70s style Mountain Dew logo though. That early design doesn't do much for me. Of course, if they didn't work on the formula for the MD TB I won't buy it anyways. The Pepsi TB tasted better.

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            • #7
              Some pictures of Throwback II that I found at Flickr:


              Source:http://www.flickr.com/photos/jonrev/4204788851/


              Source:new throwback cans for pepsi and mountain dew. on Flickr - Photo Sharing!


              Source:Flickr Photo Download: Throwback is Back!

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              • #8
                Fantastic!!!!!
                WOW!!!!! I'm head over heals happy to see
                this new design on cans and fridge packs. YWAZA
                Don't worry, be happy. Meher Baba

                Comment


                • #9
                  excuse me but...THOSE ARE SO F'N COOL
                  <a href=\"http://www.retrosoda.com/\" target=\"_blank\">http://www.retrosoda.com/</a> go there to order great classic soda in bottles!

                  Comment


                  • #10
                    Very eye catching. They certainly got the cans right. The 12 packs, though, why did Pepsi get the lettering wrong? I find it hard to believe that they'd mess up the lettering like that unless it was intentional. I mean, the PEPSI lettering should look like this.
                    -Andy
                    Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

                    Comment


                    • #11
                      Yeah, I do see your point.
                      It's close enough and for sure it keeps the
                      general spirit of the past designs.
                      Don't worry, be happy. Meher Baba

                      Comment


                      • #12
                        Not bad, but the kerning on the Pepsi font is a bit spaced out for the font they used. Atleast the font looks better on the cans. Nobody will really notice though unless they are into logo designs. They did a very nice job with it though.

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                        • #13
                          I noticed this but didn't mention it yet. I sent that photo of the new TB Pepsi 12pk to my Mom who saw it and commented on it right away.... I'm talking about the fact that the light blue color on the right side is wrong (too dark). And that is perplexing to me, as the correct color, or at least one that is really darn close, is the one the Pepsi commonly uses as one of their "Refresh" backgrounds.

                          Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

                          Comment


                          • #14
                            where's the pull rings?

                            If Pepsi wants to throwback it needs to go all the way and give us
                            some pull rings on the top. That will help bring back some memories.
                            Cool artwork and props to Pepsi for giving us the taste of real sugar.

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                            • #15
                              Those look utterly fantastic.

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