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Another new look for Pepsi Max

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  • Another new look for Pepsi Max

    Aside from Sierra Mist, Pepsi Max may be the product to have gotten the most redesigns in recent years. But I think this latest one is a keeper. The color scheme and the big red "Max" logo are similar to the European Pepsi Max design. It features the same "smile" as regular Pepsi, which seems to have become the standard logo for all Pepsi varieties. (Though Pepsi One continues to retain the old globe as of now.)

    Also, much like with the European version, the new packaging emphasizes "Zero Calories, Maximum Taste". I actually got my hopes up that they had gotten rid of the ginseng and extra caffeine, as I like the taste of Max but I don't react well to the energy blend. But alas, ginseng is still listed in the ingredients.
    Attached Files
    Last edited by mjb1124; 05-31-2010, 10:49 PM.

  • #2
    Personally, I like the "Subduided" version better, not hiring a design artist to come up with some wacky design. One thing I am interested to see is:
    Will advertisements (Such as ones at sporting events, etc) change. I, as a Jeff Gordon-Pepsi scheme fan, am interested to see if his scheme, as well as the advertisements for the race (Pepsi Max 400), will change.

    Comment


    • #3
      That's better than what they previously had, but not the best "Max" logo out of the variations. The 1st logo is still the best, thew 2nd one is nice as well. So I guess this new logo would be 3rd best.

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      • #4
        I still don't think this will fix Max. At least they are calling out "zero calories" on the packaging.
        banned

        Comment


        • #5
          Wish they would support it with flavor extensions.
          banned

          Comment


          • #6
            What about that "Cease-Fire" Pepsi Max flavor?

            So is Pepsi still keeping the same-old for Pepsi One then? which I still think is better than Max - both in taste and packaging.
            -Andy
            Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

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            • #7
              JUST literally saw this max design in the warehouse..crazy..wasn't expecting it but as someone mentioned..I suppose they want the alignment on all the flavors/logos. Wouldn't be suprised if pepsi one is next..it is the last one to my understanding. I think this is the best logo..and YES..Max sells..albeit not that great but it is selling better and better in all my stores and others.

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              • #8
                Pepsi needs to stop changing packaging constantly and make the products tatse better.

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                • #9
                  Originally posted by Android View Post
                  What about that "Cease-Fire" Pepsi Max flavor?

                  So is Pepsi still keeping the same-old for Pepsi One then? which I still think is better than Max - both in taste and packaging.
                  -Andy
                  There's one. But that is it. They keep coming out with new stuff for Diet Pepsi, yet they ignore Max.
                  banned

                  Comment


                  • #10
                    Originally posted by lordmadone View Post
                    JUST literally saw this max design in the warehouse..crazy..wasn't expecting it but as someone mentioned..I suppose they want the alignment on all the flavors/logos. Wouldn't be suprised if pepsi one is next..it is the last one to my understanding. I think this is the best logo..and YES..Max sells..albeit not that great but it is selling better and better in all my stores and others.
                    It should sell. Great flavor.
                    banned

                    Comment


                    • #11
                      I like the current graphics much better than this one. The MAX being in red and that funky font really accentuates that part of the name, which may turn off some potential consumers (they may see it as some Jolt type cola, loaded to the max with caffeine).

                      And I agree with mofizz on the calling out of zero calories. Coke Zero has been kicking major butt since it came out, and I'm sure Pepsi wouldn't mind a bigger slice of that pie.

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                      • #12
                        I like the new packaging. It's very Coke-Zero-ish... in a Pepsi sort of way.
                        banned

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                        • #13
                          Honestly, I think each re-design gets worse. I don't dislike it, I just think it's an inferior look to its predecessors.

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                          • #14
                            Originally posted by fusion View Post
                            I like the current graphics much better than this one. The MAX being in red and that funky font really accentuates that part of the name, which may turn off some potential consumers (they may see it as some Jolt type cola, loaded to the max with caffeine).

                            And I agree with mofizz on the calling out of zero calories. Coke Zero has been kicking major butt since it came out, and I'm sure Pepsi wouldn't mind a bigger slice of that pie.
                            They will have to do a better job of marketing to get that done.
                            banned

                            Comment


                            • #15
                              Wow..so many people disbelieve in Pepsi Max..so sorry. It is truly a strong brand and it keeps getting stronger. Honestly all of the designs have been very inferior compared to the most recent. It seems far more professional and to the point of what it is trying to potray..sales are showing it easily.

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