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Pepsi needs to bring back the old logo

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  • #16
    I just read in Readers Digest that Pepsico spent $1mm creating that logo. Projected cost to implement it Worldwide is "hundreds of millions of dollars"
    They are describing it as "more Dynamic and more Alive".
    Whether you think can or think you can\'t, you\'re probably right!

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    • #17
      More dynamic....LMAO
      Hum, did their core and impulse consumers suddenly
      become more dynamic?
      Don't worry, be happy. Meher Baba

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      • #18
        In southwest Wyoming We are about 1 to 2 weeks out from releasing the new logo on Pepsi, Haven't seen the rest in the warehouse yet.

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        • #19
          rebrand

          This really comes down to what is best for the brand. A logo is not a brand, therefor, I think the key thing we need to be paying attention to is how pepsi (notice the new logo is all lower case?) has changed with the times and how they are dealing with the times as a company. Older generations are concerned with the health risks/sugar associated with carbonated sodas. I believe the fresh "retro" feel on these new pepsi products will really register with a younger audience that will see a "hipper" pepsi on the shelf now.

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