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  • #16
    Sounds to me that Ron is anti all other energy drinks and is afraid of losing the Red Bull van job that he has become accustomed to. Ive seen it out here that Redbull teams are being cut.

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    • #17
      sounds to me like you have not been listening to any of my posts. I tell accounts that dont have it that they need Rock Star, I tell them Monster is worth carrying. When asked I also let them know that Pimp Juice has sales out here, that AMP and adrenaline rush have sales, Jones Energy is a good seller (and most people know how I feel about Jones company). I have sold over 35 different SKU's of energy drinks over the years. I am honest with my opinons and speak of what I see and know of here in the Bay Area sales market. Go Fast!, its gone fast...what good should I say of it when it has tried on many different occations to come to market here in the Bay Area and failed miserably each time. The best thing about them, is previous to RB I used to use Go Fast! glide rack all the time because they are left at the stores, empty.
      As far as loosing my job, no worries here. Third most sales in the company, #1 in my company last year is sales increase, and our company sold over 400,000 cases last year and that is all we sell...yeah Im not worried about loosing my job.
      What else would you like to try and bash me on? Fell free to bring them to topic, just make sure you have read my other 1400+ posts so that you know what I have truely said about brands and why.

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      • #18
        A lot of my customers have told me that their Red Bull sales have declined. That Rockstar, No Fear and others are beating it down. Just watch this year Red Bull will start heading into the #2 slot. Everyone will always try something new. If it works, the price is right and tastes right, they'll stick with it.

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        • #19
          By the way Ron what company do you work for? As in what Dist.?

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          • #20
            Now we're getting somewhere...asking what region one is reporting thier numbers from.

            I have been hearing lots of information about RB and how bad or fantastic it is doing. I have been guilty of relaying that, from what I can tell, it is still rapidly growing. However, I would definitely accept actual numbers from different regions as proof that RB is not as strong as it used to be there.

            Where I am from (FL), when I hear ANYONE on the board mention that RB is peeking or tanking nationally, I truly have to laugh. Our distributorship exceeded sales by 50% this past year and we have created new positions and focus groups and have even loftier goals for '05. This entire national region is almost the same in fact.

            Naturally, RB cannot grow nationally at the same pace it has since it has saturated the country more than any other product already (and by far). As well, competitors will continue to chop away (albeit little) at the market share of Red Bull by virtue of thier numerous brands alone. But last I checked (AC Nielsons) RB still coveted about 60% of the market.

            I don't know. I don't want to sound too much like a "team player", but wouldn't an Edrink that had this much noteriety and sales, perhaps, NOT taste "like piss" or like "pond water"? Sarge, you write like my old English professor (that's a compliment by the way) and appear to add some intellegence to the board, but your sour version of Red Bull might begin to sound like the opinionated ramblings of Edude (God, I hope I am wrong). I happen to actually like the taste (admittedly, it really grew on me after a while) but I would not continue to say here that it's "like heaven in a can". Thats just my personal opinion and is rather obsolete in a market of over a billion souls.

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            • #21
              Golden Brands Distributing?

              [ 01-21-2005, 11:51 PM: Message edited by: EnergyKing ]

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              • #22
                Everyone seems to want to slam Red Bull on this board. Personally, I don't much care for the taste. But, I certianly believe in giving credit where credit is due. They are definitely the pioneers in the energy drink market, and without them there probably would be no energy drink market. With that said, I do agree that Rock Star is coming on strong.. I actually think they are number 1 in my area...RB is number 2

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                • #23
                  Who cares what brand is "number 1", what really matters is that you are profitable.
                  banned

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                  • #24
                    Boodoo has it right. RB is doing classic market development the right way (or getting lucky) - 1) be the leader who's brand defines the category 2)grow the category -with the help of lots of marketing dollars spent by your competitors 3)be one of the last 2 or three standing as the category matures and be happy and profitable with a smaller % of a 100fold larger category. If the rest of the me-too products were smart, they would stay regional so they can focus resources. Its pretty tough to beat the Coke,Pepsi,AB crowd on a national level when they decide they want their share of the market.

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                    • #25
                      no, Geyser Beverage...even though Golden Brands services the great city of San Francisco, we beat the crap out of their numbers.

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