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Rockstar 21 and Monster Mash

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  • Rockstar 21 and Monster Mash

    Did anyone see or taste the alcoholic versions of Rockstar or Monster at the NBWA convention this past week? How does Rockstar plan on distributing this? Southern Wine & Spirits? I know Coke won't do it, and they've burned so many bridges. Are these going to be 16 oz cans?

  • #2
    Didn't see Monster at the NBWA show, only Rockstar.


    • #3
      I saw Rockstar at the show. They were only showing the new "Rockstar 21". They obviously are looking at using Beer distributors for this product. Monster was not at the show.


      • #4
        probably southern wine or glazers for many states. they could also hook up with a certain brewery and go licensed to all of their distributors

        ideas that come to mind are heineken and coors, two breweries that do not have entrants in this category.

        miller packages sparks for mackenzie river/steel reserve

        a-b has bE, tilt

        corona is owned by A-B, 50%.
        woot woot


        • #5
          On a hunch, I typed this in:

          They've got pictures of the cans of Rockstar 21 and Rockstar 21 light.


          • #6
            Are either of these products out in the market yet?


            • #7
              link is only to an email,

              How are deals on this scale worked out? rockstar pays the distributor X? Sells the product to distributors?, or based on volume? Is their a standard or all situational?


              • #8
                Roskstar 21 has been out in Vegas for about a month and is being distributed bt Southern Wine.