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Malternatives

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  • Malternatives

    What is the market for these products going forward? In the canned variety I have predominately seen Tilt and Sparks. I have seen Mike's Hard Lemonade come up with some Mike-a-Rita's and other prepared malt products. I have seen Twisted Tea as well.


    Does anyone know the sales and profit of either Tilt or Sparks (i can't get sales figures for either product)?

    I'm drinking a Titl at the moment and think its pretty decent. I have a Sparks Light in the frige to try.

  • #2
    At the store I work at... I see a few cases of Tilt in the back where the beer backstock/or what needs to be worked is, but I never see it out in the shelves in the store.

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    • #3
      I actually prefer Tilt over Sparks and it is cheaper. You have to go with the higher content tilt that is lime flavored. It seems around here ( NE Wisconsin) Tilt does a lot better then Sparks but I believe that has a lot to do with cost.

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