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  • Energy life
    started a topic Kronik Energy sells well

    Kronik Energy sells well

    Here is a great tasting product that sells everywhere.
    Kronik energy sells without marketing.
    It amazes me to see this product fly off the shelf just for the name.
    KroniK has a variety of wonderful flavors too.
    The Kronik Grind tastes like a Cherry flavored Red Bull. I'll carry this product as long as they keep making it. [img]smile.gif[/img] [img]smile.gif[/img] [img]smile.gif[/img]

  • deepnenergy
    replied
    Originally posted by ALLPRO:
    If 7-11 Corp authorizes an item, they prefer in go through McClanes. McClanes serves a big need in Food Product Distribution, but they are horrible at ED'S and New Age RTD's.
    The best thing that could happen to a DSD is to have McClane's pick up your competition. After about 60 days you wil find those drinks on the bottom shelf of the cooler.In regard's to Kronik, They sent us a distributor package, $24.00 per case was the lowest price they had for DSD,s. How can a DSD compete in the 16oz Category at that price? All the Big Boy's are running around $28.00 per case wholesale! You know they are doing some big bill backs to their distributors. Companies like Kronik just don't offer enough to even consider taking it on. I predict that
    2007 will have a large casualty list of manufacturers that have attempted to play in the deep end of the 16oz ED pool.
    you must be talking FL and yes your right that's why you match buck for buck under 30 so you end up at 22 per case. and most BBs are around 3 to 5.50 per case. Again I will ask, where is everyone drinks that are making these statements. I don't see them but I do see Kronik. I know there are a lot of great drinks out there but were are you on the west coast??? H*#L, do you want to be??? I can make it happen if you can cut it. Anyone that sees this and would like to move let me know I will take it to (my good friends that are DSD) but what ever happens will be posted on the bevboard... So its out there, now all you that say your the best Here is your chance......


    PS if your good my contacts will move you and if your not, everyone will hear about it....now how much are you behind your own product??? You know that just gave me a great Idea!!! I will post it in a short while.

    Leave a comment:


  • deepnenergy
    replied
    Originally posted by SumPoosieCat:
    24 dollars a case??? Wow... that would turn off any DSD. SPC sold for 24 dollars a case back when it was in a glass bottle but I think we provide more POS and support than most DSD's are use to getting.

    SPC will continue to play in the 16 ounce pool but we will drop back down into the 8 ounce pool with our SPC and SPC sugar free. The reason is simple we sell well in the bars and nightclubs and a 8 ounce can is a must in that arena.

    We want to make sure we are the next choice for those who cannot have Rockstar or Monster.
    so what bar or night club are you in? I have never seen your drink except at this one DSD that you guys were trying to land. Also we are talking 16oz package at 24. There is one better way to get in with the on- premise and kick out RB, but that's mine and you would have to have a really shiny penny to get that info. But to speak truth is the most powerful tool, to lie is to show weakness.

    Leave a comment:


  • SumPoosieCat
    replied
    24 dollars a case??? Wow... that would turn off any DSD. SPC sold for 24 dollars a case back when it was in a glass bottle but I think we provide more POS and support than most DSD's are use to getting.

    SPC will continue to play in the 16 ounce pool but we will drop back down into the 8 ounce pool with our SPC and SPC sugar free. The reason is simple we sell well in the bars and nightclubs and a 8 ounce can is a must in that arena.

    We want to make sure we are the next choice for those who cannot have Rockstar or Monster.

    Leave a comment:


  • ALLPRO
    replied
    If 7-11 Corp authorizes an item, they prefer in go through McClanes. McClanes serves a big need in Food Product Distribution, but they are horrible at ED'S and New Age RTD's.
    The best thing that could happen to a DSD is to have McClane's pick up your competition. After about 60 days you wil find those drinks on the bottom shelf of the cooler.In regard's to Kronik, They sent us a distributor package, $24.00 per case was the lowest price they had for DSD,s. How can a DSD compete in the 16oz Category at that price? All the Big Boy's are running around $28.00 per case wholesale! You know they are doing some big bill backs to their distributors. Companies like Kronik just don't offer enough to even consider taking it on. I predict that
    2007 will have a large casualty list of manfacturers that have attempted to play in the deep end of the 16oz ED pool.

    Leave a comment:


  • deepnenergy
    replied
    Originally posted by SumPoosieCat:
    I still can't believe McLane has any think to do with Kronik.
    Why would you say that? You are a negative person.

    Leave a comment:


  • deepnenergy
    replied
    Originally posted by the saint:
    Man this is great. I for once am not being the "bad" guy. It looks to me like, ( I am not trying to offend anyone involved ) what we have here is a classic "brand new, out of college, recent grad, college hire manager program" manager trying to tell his "obviously" dumber than (s)he, employee (who has 10 years or longer experience) on how much the manager "knows" and the employee doesn't.

    Just because a textbook may have told you that having your product in as many outlets as possible means that you will sell more, doesn't necessarily mean that you will. Mclanes drivers put the product in the door, period. they do not give a rats ass if it goes in the cooler or in that stack in the corner that every chain c store has, (you all know the one over in the corner covered in an inch of dust that is a hodge podge of products.) His job is to get it off the truck. Sure it may be in 20% of the stores in the US, but me personally, I will take being in 10% of the stores with someone who has an interest in the product putting it on the shelf every week. The sales will be the same or greater in no time.
    Well, thank you for your incite, your also right about DSD having an interest but it seems that just maybe the WHD would like to move product too, O-wait you said that "get it off the truck" but as far as i remember Circle K cares about their stores as well and so do most major chains. Now, please understand I'm not saying WHD is the way to go period (Read all my quotes) But big chains do like dealing with them and you get 28.50 per case instead of 24 and with that much margin you can play with pricing and still get 24.50 per case every day and create a CMA that runs 2/$3 5mos a year and get 21.50 per case and also sell twice as much. See through DSD the best you can hope for is $20 per case everyday and $17 in promo. This really CAN NOT work for M&P stores but for chains it all ends up on auto pilot and it gives you $4.50 per case to play with everyday for brand development, now that's a lot of meatballs [img]tongue.gif[/img]

    DSD IS BETTER OVER ALL BUT IF YOU ARE A NEW BRAND AND YOU WANT TO MOVE PRODUCT INTO BIG CHAINS WHD IS GOOD WAY TO START.

    Leave a comment:


  • SumPoosieCat
    replied
    I still can't believe McLane has any think to do with Kronik.

    Leave a comment:


  • the saint
    replied
    Man this is great. I for once am not being the "bad" guy. It looks to me like, ( I am not trying to offend anyone involved ) what we have here is a classic "brand new, out of college, recent grad, college hire manager program" manager trying to tell his "obviously" dumber than (s)he, employee (who has 10 years or longer experience) on how much the manager "knows" and the employee doesn't.

    Just because a textbook may have told you that having your product in as many outlets as possible means that you will sell more, doesn't neccessarily mean that you will. Mclanes drivers put the product in the door, period. they do not give a rats ass if it goes in the cooler or in that stack in the corner that every chain c store has, (you all know the one over in the corner covered in an inch of dust that is a hodge podge of products.) His job is to get it off the truck. Sure it may be in 20% of the stores in the US, but me personally, I will take being in 10% of the stores with someone who has an interest in the product putting it on the shelf every week. The sales will be the same or greater in no time.

    Leave a comment:


  • Mr Zabe
    replied
    My two cents.
    Greg's point about the front line route men and women is absolutely true. As a buyer for a medium company's soda pop machines and as a soda pop freak customer at the grocery store level; IMO they provide sales,customer service and break their bottoms slinging packs and building displays. [img]smile.gif[/img]

    [ 12-24-2006, 09:59 AM: Message edited by: Mr Zabe ]

    Leave a comment:


  • deepnenergy
    replied
    Originally posted by greg:
    </font><blockquote>quote:</font><hr />Originally posted by deepnenergy:
    Greg,
    see that were You come in, what your telling me is you sell into DSD and do nothing??? Hope not.... you are so right Mclane don't know. see bill backs come direct to you from the chain their system orders through a server that is linked to cormark and mclane remember their merc dealers not DSD so its all auto. Who cares about the delivery driver, that reminds me of this guy that use to bring up "how the trucks get to the c-store as if should be a factor to the DSD taking the product), dude don't be silly.

    Again we must go back and say we must work or we will not eat.....
    Are we talking about a nationwide DSD System with 1000's of doors or are we talking about 1 store that WHD delivers too? I think you put to much weight on the ability of a WHD to identify with your brand, your goals, your initiatives, your reputation, etc. You think I stop selling once I get itnto DSD......I have just began to sell! The difference is now I have guys that have a strong interest, as well as a financial interst in my product. I train them to sell my product directly to the retailer. I am in there sales meetings, I am on their trucks, I am in their retail outlets. I am everywhere because our relationship is like that of a marriage.
    You ask me "Who cares about the delivery Guy?????????" Ask Pepsi If they care about the delivery guy, Ask Coke if they care about the delivery guy?AB, Coors, I can go on. The delivery guy, Next to the Salesman is usually the only contact the retailer has with the company that sells the product to them. These guys are important as hell!!! Pepsi even went so far as to create a program in the lat e 90's that approached business from the bottom up instead of the top to the bottom.. This meant from the last guy to touch the product from the manufacturers point of view.
    </font>[/QUOTE]Sorry greg sounds as if you might have got a little offended, not my intention. I'm just saying when dealing with chains that as a independent ED company WHD deals with then with a auto system. I say again DSD is the best way to go over all. I know you dont stop after you sell in to DSD, I was making a point not saying your lazy. I do know of a lot of drinks that do that all the time and leave the DSD high and dry...

    Leave a comment:


  • greg
    replied
    Originally posted by deepnenergy:
    Greg,
    see that were You come in, what your telling me is you sell into DSD and do nothing??? Hope not.... you are so right Mclane don't know. see bill backs come direct to you from the chain their system orders through a server that is linked to cormark and mclane remember their merc dealers not DSD so its all auto. Who cares about the delivery driver, that reminds me of this guy that use to bring up "how the trucks get to the c-store as if should be a factor to the DSD taking the product), dude don't be silly.

    Again we must go back and say we must work or we will not eat.....
    Are we talking about a nationwide DSD System with 1000's of doors or are we talking about 1 store that WHD delivers too? I think you put to much weight on the ability of a WHD to identify with your brand, your goals, your initiatives, your reputation, etc. You think I stop selling once I get itnto DSD......I have just began to sell! The difference is now I have guys that have a strong interest, as well as a financial interst in my product. I train them to sell my product directly to the retailer. I am in there sales meetings, I am on their trucks, I am in their retail outlets. I am everywhere because our relationship is like that of a marriage.
    You ask me "Who cares about the delivery Guy?????????" Ask Pepsi If they care about the delivery guy, Ask Coke if they care about the delivery guy?AB, Coors, I can go on. The delivery guy, Next to the Salesman is usually the only contact the retailer has with the company that sells the product to them. These guys are important as hell!!! Pepsi even went so far as to create a program in the lat e 90's that approached business from the bottom up instead of the top to the bottom.. This meant from the last guy to touch the product from the manufacturers point of view.

    Leave a comment:


  • deepnenergy
    replied
    sorry, TYPO----- What were you looking for in SomPoosie?

    Leave a comment:


  • deepnenergy
    replied
    Originally posted by SumPoosieCat:
    I will try to THROW good KARMA from now on.
    it dont matter how you spell it, you want it on your side. Thank you...

    So when you were doing you Ed what were you looking for SomPoosie?

    Leave a comment:


  • deepnenergy
    replied
    Originally posted by greg:
    </font><blockquote>quote:</font><hr />Originally posted by deepnenergy:
    well, that's were CMA's come in retailer don't hold his end breaks the agreement. its all about work ppl we have to be there WHD or DSD it don't matter your beverage will die if you are not there red bull was and is still there, monster is their from the start. Rock Star started a little slow but was there and is really there now. Kronik is there, take a look. BUT they need to stay there if you slow down to will get ran over. Its all work, has to be , we must, work the market. most drinks that i have seen in DSD a lot I changed out can for can and replaced be cause the support stops at the DSD level. SEND in a truck and watch the money roll in.....NOT!!!

    YOU MUST WORK TO BUILD A BEVERAGE BRAND OR I WILL COME ALONG AND REPLACE YOU WHEN THE TIME COMES.....and yes your right it is McLane
    CMA's rarely mean anything to the delivery guy delivering his own Brand. I doubt the delivery guy for McLane even knows what a CMA agreement is. And I also doubt that Mclane cares that much either.
    Salesman get paid for knowing things like their positions and volume hurdles in CMA's.
    </font>[/QUOTE]Greg,
    see that were You come in, what your telling me is you sell into DSD and do nothing??? Hope not.... you are so right Mclane don't know. see bill backs come direct to you from the chain their system orders through a server that is linked to cormark and mclane remember their merc dealers not DSD so its all auto. Who cares about the delivery driver, that reminds me of this guy that use to bring up "how the trucks get to the c-store as if should be a factor to the DSD taking the product), dude don't be silly.

    Again we must go back and say we must work or we will not eat.....

    Leave a comment:

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